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University of Nebraska at Omaha Economic Modeling Specialists, Inc. STEM /Creative Occupations in Metropolitan Areas

University of Nebraska at Omaha Economic Modeling Specialists, Inc. STEM /Creative Occupations in Metropolitan Areas. Steve Bullock, Assistant Vice Chancellor Academic and Student Affairs Jerry Deichert, Director UNO Center for Public Affairs Research David Drozd, Research Coordinator

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University of Nebraska at Omaha Economic Modeling Specialists, Inc. STEM /Creative Occupations in Metropolitan Areas

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  1. University of Nebraska at OmahaEconomic Modeling Specialists, Inc. STEM /Creative Occupations in Metropolitan Areas Steve Bullock, Assistant Vice Chancellor Academic and Student Affairs Jerry Deichert, Director UNO Center for Public Affairs Research David Drozd, Research Coordinator UNO Center for Public Affairs Research Shelton Hendricks, Professor College of Arts and Sciences Luke Jankovic, Senior Workforce Consultant Economic Modeling Specialists, Inc. luke@economicmodeling.com Linda Mannering, Director Institutional Research Project Lead

  2. UNO Institutional Characteristics Member of 4-campus system Common Board of Regents/Trustees Comprehensive metropolitan institution Statewide mission 50% new freshmen/50% new transfers entering each academic year High percentage of working students and first generation college attendees Vibrant metropolitan partnerships Workforce Development embedded in University of NE strategic initiative UNO Strategic Plan Higher Learning Commission Academic Quality Improvement Program – Preparing for the Future

  3. Understanding the Region Omaha Metropolitan Statistical Area (MSA) Population: 837,925 growing 1.3% per year Iowa Nebraska X Missouri River NE Counties: Cass, Douglas, Sarpy, Saunders, Washington IA Counties: Harrison, Mills, Pottawattamie

  4. Omaha Metropolitan Statistical Area (MSA) X

  5. University promotes growth, innovation, intellectual community UNO is critical way to the economic well-being and vitality of Omaha. The relevance of the university needs to be viewed as critical. Community leader buy-in is critical. EMSI helps us make those connections by providing data and research.

  6. Understanding Omaha MSA by IndustryEMSI 9/2009

  7. Understanding the RegionOmaha MSA Size and Growth(EMSI 9/2009)

  8. Industry Clusters Growth 2004-2012Omaha MSA Increase in Jobs Business & Financial Services 17% 8,500+ Transportation & Logistics 26% 6,600+ Arts, Entertainment, Recreation & Visitor Industries 31% 5,100+ Biomedical/Biotechnical (Life Sciences) 13% 5,000+ Defense & Security 38% 4,200+ Energy (Fossil & Renewable) 25% 4,700+ Information Technology & Telecommunications 10% 2,100+ Advanced Materials 24% 1,400+ Chemicals & Chemical Based Products 18% 900+ EMSI 9/2009

  9. Workforce Development in Omaha MSA What is the overall growth in new and replacement jobs 2009-14? 7% How many jobs in metro area currently require a bachelor’s degree or higher? About 26% What is job growth in occupations that require a degree (04-12)? 15% 140,000 total jobs @ $28/hr on avg. What % of regional jobs that are growing correspond to UNO academic programs? 90% law, health, engineering are remaining 10% STEM / Creative job clusters comprise what % of total workforce? 4.5% EMSI helped us develop a profile of occupational growth and relate it to UNO academic programs

  10. Occupation and Economic Trends Occupation data for NE, surrounding states, metro area, surrounding metro areas and the nation Occupation clusters Occupation trends requiring an associate’s degree or higher Average hourly salary per occupation, number of jobs and projected new and replacement jobs Occupations linked to academic programs Who uses the data at UNO? Academic programs Administration Student recruitment Continuing Studies

  11. Focus on STEM/Creative Jobs Compared Omaha against 20 selected MSAs What macro-level factors may influence the concentration of STEM and creative jobs? Concentration of degrees in general population Should we attempt to increase the concentration of STEM/creative jobs? Not sure Are STEM/creative jobs an indicator of economic vitality? They are an indicator of the presence of an intellectual community and activities associated with innovation and creativity and an economic growth indicator. Projected Growth in STEM? 18% Projected Growth in Creative Jobs 19%

  12. Focus on STEM/Creative Jobs Science, Technology, Engineering, Math How many jobs in Omaha MSA? Approx. 15,800 What % of total jobs in Omaha MSA? 2.98% In what enterprises?Technology is ubiquitous across most enterprises, engineering, health, and investment/insurance more concentrated in specific industries. Creative Jobs How many jobs in Omaha MSA? Approx. 7,800 What % of total jobs in Omaha MSA? 1.48% In what enterprises? Predominantly self-employed, advertising, publishing, architecture and technology organizations.

  13. Population of Selected MSAs

  14. % STEM Jobs The addition of approx. 5,300 jobs adds 1% in Omaha MSA EMSI 9/2009

  15. % Creative Jobs EMSI 9/2009

  16. Creative Occupations • Public relations managers • Architects • Landscape architects • Advertising and promotion managers • Directors of religious activities and education • Art directors • Fine artists, including painters, sculptors, and illustrators • Multi-media artists and animators • Commercial and industrial engineers • Fashion designers • Floral designers • Graphic designers • Interior designers • Set and exhibit designers • Actors • Producers and directors • Dancers • Choreographers • Music directors and composers • Musicians and singers • Radio and television announcers • Editors • Writers and authors • Media and communication workers • Audio and video equipment technicians • Sound engineering technicians • Photographers • Camera operators, television, video, and motion picture • Film and video editors • Media and communication equipment workers all other • Musical instrument repairers and tuners EMSI 9/2009 See WESTAFF Case Study

  17. High Correlation between STEM/Creative Jobs r = 0.567 p < 0.01 r = 0.889 p <0.01 San Jose excluded

  18. EMSI 9/2009

  19. STEM Salary adjusted for COL

  20. Cost-of-Living somewhat correlates with concentrations of STEM jobs. r = 0.838 p < 0.01 r = 0.554 p <0.01 San Jose Excluded

  21. Size of Population moderately correlates with concentrations of Creative Jobs r = 0.595 p < 0.01

  22. Size of Population does not significantly correlate with STEM jobs r = 0.255 NS r = 0.478 p < .05 San Jose Excluded

  23. Correlations with Population Characteristics

  24. Some UNO Initiatives Program/certificate planning and justification IT Innovation Degree launched Management certification for STEM Arts administration preparation Adult education: move AA degree holders to baccalaureate levels in targeted occupations

  25. How do we shape the future? • University contributes substantially to intellectual community where talented people thrive and innovate. UNO meets today’s Omaha workforce demands well. How do we shape the future? • How do we market Omaha re: • the low cost of living • as a stimulating intellectual community • as a place to innovate and create • tolerance, environment and other contributing factors? • Ask the right questions such as: • How do we • prepare students/workforce for the future? • think about jobs that don’t yet exist? • align academic programs for economic viability/vitality?

  26. University of Nebraska at OmahaEconomic Modeling Specialists, Inc. STEM /Creative Occupations in Metropolitan Areas Discussion of Downtown Omaha looking west towards UNO

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