FASHION LUXURY BRANDS IN JAPAN AND CHINA. INDEX. Phase 1: Japan discovers fashioin luxury brands (1960 – 1970) Phase 2: The years of economic boom (1970 -1980) Phase 3: The fashion luxury brands enter directly in the Japanese market (1980 ~)
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luxury brands enter directly in the Japanese market
recognition of the strategic importanceThe evolution of the Japanese customers during the various expansion phases of the Fashion Luxury Brands
JP discovers fashion
Harbour City houses around 700 shops, including 50 restaurants and 2 cinemas
Shenzhen Mix City MallOpening date: April 2004The Mall houses the largest boutique Gucci, Prada and Louis Vuittonpresentin the Asia-Pacific region.