Fashion luxury brands in japan and china
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FASHION LUXURY BRANDS IN JAPAN AND CHINA. INDEX. Phase 1: Japan discovers fashioin luxury brands (1960 – 1970) Phase 2: The years of economic boom (1970 -1980) Phase 3: The fashion luxury brands enter directly in the Japanese market (1980 ~)

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Presentation Transcript

Index
INDEX

  • Phase 1: Japan discovers fashioin luxury brands (1960 – 1970)

  • Phase 2: The years of economic boom (1970 -1980)

  • Phase 3: The fashion luxury brands enter directly in the Japanese market (1980 ~)

  • Phase 4: The fashion luxury brands recognize the strategic importance of the Japanese market (2000 ~)

  • New Phase? The de-escalation / the development of the Chinese market (2008 - 2013)


Phase 2

economic boom

Phase 3

luxury brands enter directly in the Japanese market

Phase 4

recognition of the strategic importance

The evolution of the Japanese customers during the various expansion phases of the Fashion Luxury Brands

Phase 1

JP discovers fashion


Phase 1 japan discovers fashion luxury brands 1960 1970
Phase 1Japan discovers Fashion Luxury Brands (1960 – 1970)

  • the phase of the importers / the Japanese distributors: the pioneers:

  • Motoyama – Sun Motoyama: Gucci, Hermes, Ferragamo, Etro, Bally

  • Horita – Sanki Shoji: Prada, Krizia, Cartier, Hugo Boss, Max Mara

  • Kashima – Sannfreres: Louis Vuitton, Versace, Valentino

  • Customer profile: top of the pyramid


Phase 2 the years of economic boom 1970 1980
Phase 2The years of economic boom (1970 -1980)

  • The Japanese tourists “discover” the European shopping capitals

  • Customer profile: upper part of the pyramid


Phase 3 the fashion luxury brands enter directly in the japanese market 1980
Phase 3The fashion luxury brands enter directly in the Japanese market (1980 ~)

  • The Joint ventures phase

  • The growth in the Department Stores

  • Customer profile: middle upper part of the pyramid


Phase 4 the fashion luxury brands recognize the strategic importance of the japanese market 2000
Phase 4The fashion luxury brands recognize the strategic importance of the Japanese market (2000 ~)

  • 2001 Hermes (Ginza) – Renzo Piano

  • 2003 Prada (Omotesando) – Herzog & de Meuron

  • 2004 Chanel (Ginza) – Peter Marino

  • 2004 Tod`s (Omotesando) – Toyo Ito

  • 2006 Gucci (Ginza)– James Carpenter

  • 2007 Giorgio Armani (Ginza) - Massimiliano Fuksas

  • Customer profile: the whole pyramid








New phase the de escalation the development of the chinese market 2008 2012
New phase?The de-escalation / the development of the Chinese market (2008 - 2012)

  • 2008 the collapse of U.S. bank Lehman Brothers: the bursting of the bubble?

  • 2009 Louis Vuitton gives up the plan of opening a new mega store in Ginza, Gap takes over the location

  • 2009 expansion of the fast fashion brands

  • 2010 China overtakes Japan and becomes the world second largest economy and luxury market (after U.S.A.)

  • 2011 Gap opens a new store in Ginza in the former location of Louis Vuitton

  • Customer profile: middle upper part of the pyramid




Hong kong harbor city opening date 1966
Hong KongHarbor CityOpening date: 1966

Harbour City houses around 700 shops, including 50 restaurants and 2 cinemas


Hong kong central opening date 2000
Hong KongCentralOpening date: (2000 ~ )


Hong kong ifc mall opening date july 2003
Hong KongIFC MallOpening date: July 2003


2010 china overtakes japan and becomes the world second largest luxury market
2010 China overtakes Japan and becomes the world second largest luxury market


Beijing china world mall opening date 1990 the first shopping mall in china
Beijing China World MallOpening date: 1990. The first shopping mall in China.


Beijing shin kon place opening date april 2007
Beijing Shin Kon Place Opening date: April 2007


Shanghai plaza 66 opening date april 2001
Shanghai Plaza 66 Opening date: April 2001


Shanghai ifc mall opening date 2010
Shanghai IFC Mall Opening date: 2010


Shenzhen Mix City MallOpening date: April 2004The Mall houses the largest boutique Gucci, Prada and Louis Vuittonpresentin the Asia-Pacific region.


Guangzhou la perle opening date january 2004
Guangzhou La PerleOpening date: January 2004


Hangzhou hangzhou tower opening date 2008
Hangzhou Hangzhou TowerOpening date: 2008


Chengdu landmark opening date september 2010
Chengdu LandmarkOpening date: September 2010


Shenyang charter opening date 2006
Shenyang CharterOpening date: 2006


Macau wynn opening date september 2006
MacauWynnOpening date: September 2006


  • GRAZIE

  • ありがとうございました

  • 谢谢你


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