Fashion luxury brands in japan and china
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FASHION LUXURY BRANDS IN JAPAN AND CHINA. INDEX. Phase 1: Japan discovers fashioin luxury brands (1960 – 1970) Phase 2: The years of economic boom (1970 -1980) Phase 3: The fashion luxury brands enter directly in the Japanese market (1980 ~)

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FASHION LUXURY BRANDS IN JAPAN AND CHINA

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Fashion luxury brands in japan and china

FASHION LUXURY BRANDS IN JAPAN AND CHINA


Index

INDEX

  • Phase 1: Japan discovers fashioin luxury brands (1960 – 1970)

  • Phase 2: The years of economic boom (1970 -1980)

  • Phase 3: The fashion luxury brands enter directly in the Japanese market (1980 ~)

  • Phase 4: The fashion luxury brands recognize the strategic importance of the Japanese market (2000 ~)

  • New Phase? The de-escalation / the development of the Chinese market (2008 - 2013)


Fashion luxury brands in japan and china

Phase 2

economic boom

Phase 3

luxury brands enter directly in the Japanese market

Phase 4

recognition of the strategic importance

The evolution of the Japanese customers during the various expansion phases of the Fashion Luxury Brands

Phase 1

JP discovers fashion


Phase 1 japan discovers fashion luxury brands 1960 1970

Phase 1Japan discovers Fashion Luxury Brands (1960 – 1970)

  • the phase of the importers / the Japanese distributors: the pioneers:

  • Motoyama – Sun Motoyama: Gucci, Hermes, Ferragamo, Etro, Bally

  • Horita – Sanki Shoji: Prada, Krizia, Cartier, Hugo Boss, Max Mara

  • Kashima – Sannfreres: Louis Vuitton, Versace, Valentino

  • Customer profile: top of the pyramid


Phase 2 the years of economic boom 1970 1980

Phase 2The years of economic boom (1970 -1980)

  • The Japanese tourists “discover” the European shopping capitals

  • Customer profile: upper part of the pyramid


Phase 3 the fashion luxury brands enter directly in the japanese market 1980

Phase 3The fashion luxury brands enter directly in the Japanese market (1980 ~)

  • The Joint ventures phase

  • The growth in the Department Stores

  • Customer profile: middle upper part of the pyramid


Phase 4 the fashion luxury brands recognize the strategic importance of the japanese market 2000

Phase 4The fashion luxury brands recognize the strategic importance of the Japanese market (2000 ~)

  • 2001 Hermes (Ginza) – Renzo Piano

  • 2003 Prada (Omotesando) – Herzog & de Meuron

  • 2004 Chanel (Ginza) – Peter Marino

  • 2004 Tod`s (Omotesando) – Toyo Ito

  • 2006 Gucci (Ginza)– James Carpenter

  • 2007 Giorgio Armani (Ginza) - Massimiliano Fuksas

  • Customer profile: the whole pyramid


2001 hermes ginza renzo piano

2001 Hermes (Ginza) – Renzo Piano


2003 prada omotesando herzog de meuron

2003 Prada (Omotesando) – Herzog & de Meuron


2004 chanel ginza peter marino

2004 Chanel (Ginza) – Peter Marino


2004 tod s omotesando toyo ito

2004 Tod`s (Omotesando) – Toyo Ito


2006 gucci ginza james carpenter

2006 Gucci (Ginza) - James Carpenter


2007 giorgio armani ginza massimiliano fuksas

2007 Giorgio Armani (Ginza) - Massimiliano Fuksas


New phase the de escalation the development of the chinese market 2008 2012

New phase?The de-escalation / the development of the Chinese market (2008 - 2012)

  • 2008 the collapse of U.S. bank Lehman Brothers: the bursting of the bubble?

  • 2009 Louis Vuitton gives up the plan of opening a new mega store in Ginza, Gap takes over the location

  • 2009 expansion of the fast fashion brands

  • 2010 China overtakes Japan and becomes the world second largest economy and luxury market (after U.S.A.)

  • 2011 Gap opens a new store in Ginza in the former location of Louis Vuitton

  • Customer profile: middle upper part of the pyramid


2011 gap ginza

2011 GAP (Ginza)


Hong kong

Hong Kong


Hong kong harbor city opening date 1966

Hong KongHarbor CityOpening date: 1966

Harbour City houses around 700 shops, including 50 restaurants and 2 cinemas


Hong kong central opening date 2000

Hong KongCentralOpening date: (2000 ~ )


Hong kong ifc mall opening date july 2003

Hong KongIFC MallOpening date: July 2003


2010 china overtakes japan and becomes the world second largest luxury market

2010 China overtakes Japan and becomes the world second largest luxury market


Beijing china world mall opening date 1990 the first shopping mall in china

Beijing China World MallOpening date: 1990. The first shopping mall in China.


Beijing shin kon place opening date april 2007

Beijing Shin Kon Place Opening date: April 2007


Shanghai plaza 66 opening date april 2001

Shanghai Plaza 66 Opening date: April 2001


Shanghai ifc mall opening date 2010

Shanghai IFC Mall Opening date: 2010


Fashion luxury brands in japan and china

Shenzhen Mix City MallOpening date: April 2004The Mall houses the largest boutique Gucci, Prada and Louis Vuittonpresentin the Asia-Pacific region.


Guangzhou la perle opening date january 2004

Guangzhou La PerleOpening date: January 2004


Hangzhou hangzhou tower opening date 2008

Hangzhou Hangzhou TowerOpening date: 2008


Chengdu landmark opening date september 2010

Chengdu LandmarkOpening date: September 2010


Shenyang charter opening date 2006

Shenyang CharterOpening date: 2006


Macau wynn opening date september 2006

MacauWynnOpening date: September 2006


Fashion luxury brands in japan and china

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