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FASHION LUXURY BRANDS IN JAPAN AND CHINA. INDEX. Phase 1: Japan discovers fashioin luxury brands (1960 – 1970) Phase 2: The years of economic boom (1970 -1980) Phase 3: The fashion luxury brands enter directly in the Japanese market (1980 ~)

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Presentation Transcript
index
INDEX
  • Phase 1: Japan discovers fashioin luxury brands (1960 – 1970)
  • Phase 2: The years of economic boom (1970 -1980)
  • Phase 3: The fashion luxury brands enter directly in the Japanese market (1980 ~)
  • Phase 4: The fashion luxury brands recognize the strategic importance of the Japanese market (2000 ~)
  • New Phase? The de-escalation / the development of the Chinese market (2008 - 2013)
slide3

Phase 2

economic boom

Phase 3

luxury brands enter directly in the Japanese market

Phase 4

recognition of the strategic importance

The evolution of the Japanese customers during the various expansion phases of the Fashion Luxury Brands

Phase 1

JP discovers fashion

phase 1 japan discovers fashion luxury brands 1960 1970
Phase 1Japan discovers Fashion Luxury Brands (1960 – 1970)
  • the phase of the importers / the Japanese distributors: the pioneers:
  • Motoyama – Sun Motoyama: Gucci, Hermes, Ferragamo, Etro, Bally
  • Horita – Sanki Shoji: Prada, Krizia, Cartier, Hugo Boss, Max Mara
  • Kashima – Sannfreres: Louis Vuitton, Versace, Valentino
  • Customer profile: top of the pyramid
phase 2 the years of economic boom 1970 1980
Phase 2The years of economic boom (1970 -1980)
  • The Japanese tourists “discover” the European shopping capitals
  • Customer profile: upper part of the pyramid
phase 3 the fashion luxury brands enter directly in the japanese market 1980
Phase 3The fashion luxury brands enter directly in the Japanese market (1980 ~)
  • The Joint ventures phase
  • The growth in the Department Stores
  • Customer profile: middle upper part of the pyramid
phase 4 the fashion luxury brands recognize the strategic importance of the japanese market 2000
Phase 4The fashion luxury brands recognize the strategic importance of the Japanese market (2000 ~)
  • 2001 Hermes (Ginza) – Renzo Piano
  • 2003 Prada (Omotesando) – Herzog & de Meuron
  • 2004 Chanel (Ginza) – Peter Marino
  • 2004 Tod`s (Omotesando) – Toyo Ito
  • 2006 Gucci (Ginza)– James Carpenter
  • 2007 Giorgio Armani (Ginza) - Massimiliano Fuksas
  • Customer profile: the whole pyramid
new phase the de escalation the development of the chinese market 2008 2012
New phase?The de-escalation / the development of the Chinese market (2008 - 2012)
  • 2008 the collapse of U.S. bank Lehman Brothers: the bursting of the bubble?
  • 2009 Louis Vuitton gives up the plan of opening a new mega store in Ginza, Gap takes over the location
  • 2009 expansion of the fast fashion brands
  • 2010 China overtakes Japan and becomes the world second largest economy and luxury market (after U.S.A.)
  • 2011 Gap opens a new store in Ginza in the former location of Louis Vuitton
  • Customer profile: middle upper part of the pyramid
hong kong harbor city opening date 1966
Hong KongHarbor CityOpening date: 1966

Harbour City houses around 700 shops, including 50 restaurants and 2 cinemas

slide25

Shenzhen Mix City MallOpening date: April 2004The Mall houses the largest boutique Gucci, Prada and Louis Vuittonpresentin the Asia-Pacific region.

slide31
GRAZIE
  • ありがとうございました
  • 谢谢你
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