Fashion luxury brands in japan and china
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FASHION LUXURY BRANDS IN JAPAN AND CHINA. INDEX. Phase 1: Japan discovers fashioin luxury brands (1960 – 1970) Phase 2: The years of economic boom (1970 -1980) Phase 3: The fashion luxury brands enter directly in the Japanese market (1980 ~)

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FASHION LUXURY BRANDS IN JAPAN AND CHINA

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FASHION LUXURY BRANDS IN JAPAN AND CHINA


INDEX

  • Phase 1: Japan discovers fashioin luxury brands (1960 – 1970)

  • Phase 2: The years of economic boom (1970 -1980)

  • Phase 3: The fashion luxury brands enter directly in the Japanese market (1980 ~)

  • Phase 4: The fashion luxury brands recognize the strategic importance of the Japanese market (2000 ~)

  • New Phase? The de-escalation / the development of the Chinese market (2008 - 2013)


Phase 2

economic boom

Phase 3

luxury brands enter directly in the Japanese market

Phase 4

recognition of the strategic importance

The evolution of the Japanese customers during the various expansion phases of the Fashion Luxury Brands

Phase 1

JP discovers fashion


Phase 1Japan discovers Fashion Luxury Brands (1960 – 1970)

  • the phase of the importers / the Japanese distributors: the pioneers:

  • Motoyama – Sun Motoyama: Gucci, Hermes, Ferragamo, Etro, Bally

  • Horita – Sanki Shoji: Prada, Krizia, Cartier, Hugo Boss, Max Mara

  • Kashima – Sannfreres: Louis Vuitton, Versace, Valentino

  • Customer profile: top of the pyramid


Phase 2The years of economic boom (1970 -1980)

  • The Japanese tourists “discover” the European shopping capitals

  • Customer profile: upper part of the pyramid


Phase 3The fashion luxury brands enter directly in the Japanese market (1980 ~)

  • The Joint ventures phase

  • The growth in the Department Stores

  • Customer profile: middle upper part of the pyramid


Phase 4The fashion luxury brands recognize the strategic importance of the Japanese market (2000 ~)

  • 2001 Hermes (Ginza) – Renzo Piano

  • 2003 Prada (Omotesando) – Herzog & de Meuron

  • 2004 Chanel (Ginza) – Peter Marino

  • 2004 Tod`s (Omotesando) – Toyo Ito

  • 2006 Gucci (Ginza)– James Carpenter

  • 2007 Giorgio Armani (Ginza) - Massimiliano Fuksas

  • Customer profile: the whole pyramid


2001 Hermes (Ginza) – Renzo Piano


2003 Prada (Omotesando) – Herzog & de Meuron


2004 Chanel (Ginza) – Peter Marino


2004 Tod`s (Omotesando) – Toyo Ito


2006 Gucci (Ginza) - James Carpenter


2007 Giorgio Armani (Ginza) - Massimiliano Fuksas


New phase?The de-escalation / the development of the Chinese market (2008 - 2012)

  • 2008 the collapse of U.S. bank Lehman Brothers: the bursting of the bubble?

  • 2009 Louis Vuitton gives up the plan of opening a new mega store in Ginza, Gap takes over the location

  • 2009 expansion of the fast fashion brands

  • 2010 China overtakes Japan and becomes the world second largest economy and luxury market (after U.S.A.)

  • 2011 Gap opens a new store in Ginza in the former location of Louis Vuitton

  • Customer profile: middle upper part of the pyramid


2011 GAP (Ginza)


Hong Kong


Hong KongHarbor CityOpening date: 1966

Harbour City houses around 700 shops, including 50 restaurants and 2 cinemas


Hong KongCentralOpening date: (2000 ~ )


Hong KongIFC MallOpening date: July 2003


2010 China overtakes Japan and becomes the world second largest luxury market


Beijing China World MallOpening date: 1990. The first shopping mall in China.


Beijing Shin Kon Place Opening date: April 2007


Shanghai Plaza 66 Opening date: April 2001


Shanghai IFC Mall Opening date: 2010


Shenzhen Mix City MallOpening date: April 2004The Mall houses the largest boutique Gucci, Prada and Louis Vuittonpresentin the Asia-Pacific region.


Guangzhou La PerleOpening date: January 2004


Hangzhou Hangzhou TowerOpening date: 2008


Chengdu LandmarkOpening date: September 2010


Shenyang CharterOpening date: 2006


MacauWynnOpening date: September 2006


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