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[Product Name] Marketing Plan

[Product Name] Marketing Plan. [Name]. Market Summary. Market: past, present, & future Review changes in market share, leadership, players, market shifts, costs, pricing, competition. Mass Market/ Followers. Number of customers. Early Adopters/ Pioneers. End of Life. Time.

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[Product Name] Marketing Plan

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  1. [Product Name]Marketing Plan [Name]

  2. Market Summary • Market: past, present, & future • Review changes in market share, leadership, players, market shifts, costs, pricing, competition Mass Market/Followers Number ofcustomers Early Adopters/ Pioneers End of Life Time

  3. Product Definition • Describe product/service being marketed

  4. A B Price D C Performance Competition • The competitive landscape • Provide an overview of product competitors, their strengths and weaknesses • Position each competitor’s product against new product

  5. Positioning • Positioning of product or service • Statement that distinctly defines the product in its market and against its competition over time • Consumer promise • Statement summarizing the benefit of the product or service to the consumer

  6. Communication Strategies • Messaging by audience • Target consumer demographics

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