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Best Practices for Growing Your Federal Services Revenue David Ambrose Government Business Manager

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Best Practices for Growing Your Federal Services Revenue David Ambrose Government Business Manager. Welcome - Today\'s agenda. 4:00 – 4:15 PM Comstor Overview – David Ambrose 4:15 – 5:00 PM Greg Peters , Comstor SmartNet for Resellers

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Best Practices for Growing Your Federal Services Revenue

David Ambrose

Government Business Manager

welcome today s agenda
Welcome - Today\'s agenda

4:00 – 4:15 PM Comstor Overview – David Ambrose

4:15 – 5:00 PM Greg Peters, Comstor SmartNet for Resellers

5:00 – 5:30 PM Allen McGee, Cisco Systems – Federal Services Best Practices

5:30 – 7:00 PM Reception and Networking

corporate overview
Corporate Overview
  • World’s largest “convergence networking only” channel provider
  • Vendor-focused distribution strategy
  • Industry leader of branded, value-added services and support programs
  • Comstor locations in Chantilly, Va and Broomfield, Co.
  • Presence on every continent with 1,200 people strong
complementary products
Complementary Products

Network Support

  • APC
  • Avaya
  • Enterasys
  • NSI Software
  • Packeteer
  • PowerDsine
  • Symbol
  • Tripp Lite


  • Enterasys
  • LightPointe
  • Motorola
  • Proxim
  • SpectraLink
  • Security
    • e-Watch
    • Enterasys
    • netForensics
    • Radware
    • RSA Security
    • Tripwire
  • IP Telephony
    • 3Com
    • ADTech
    • Avaya
    • GN NetCom
    • SpectraLink


  • LeftHand Networks

Business Intelligence and Support

  • Vertical MarketsProfit-producing vertical market support in government, education and healthcare
  • TrainingBranded, vital training programs in more formats than any other distributor
  • Marketing ServicesCustomer marketing services for awareness and lead generation
customer marketing services
Customer Marketing Services
  • Full-service production and consulting capabilities that can augment customer’s services, or serve as primary support. We can be involved as little or as much as they like - the choice is theirs!
    • New technologies:
      • web site design
      • banner advertising
      • mini-web promotions
      • online lead generation and survey forms
    • Traditional media:
      • direct mail
      • print advertising
      • corporate literature
    • Additional services:
      • teleconferences
      • telemarketing and more...
  • multi-media promotions and displays
  • email messaging
  • presentation templates
  • promotional and corporate


  • public relations
comstor s sales organization
Comstor’s Sales Organization
  • Professional sales team
    • Organization exclusively focus is on Cisco and Cisco complementary vendors
    • Organizational structure maps to Cisco’s channel teams
    • Comstor sales and sales support reps hold the following:
      • Cisco Product Solutions Essentials Certification (CSE)
      • Enterprise Sales Expert Certification
      • AVVID Sales Expert Certification
      • Security Sales Expert Certification
      • Cisco Service Expert Program
    • No Requirement for a 1-800 Tech Support Number!
logistical strengths
Logistical Strengths
  • Staging
    • Same day integration, testing and shipping
    • Identifies problems and reduces RMA’s
    • Saves on shipping costs
  • Inventory Management
    • Project-oriented, guaranteed inventory availability
    • Build and hold - Provides complete integration and immediate availability
    • Reseller-owned inventory stocking, tracking and handling
  • Private Labeling
    • Asset Tagging
    • Reseller’s logo on packing slips/blind drop-shipments
  • Custom Bundling Solutions
    • Bundling multiple products and services under a single SKU
    • Streamlines ordering and fulfillment process
the government edge program
The Government Edge Program

The purpose of The Government Edge program is to provide our reseller partners with the market intelligence, guidance, support, vehicles, products, and services that they need to be successful in this growing $111 Billion IT marketplace!

government consulting and training
Government Consulting and Training

Consulting and Strategic Planning:

  • Guidance into leading technology based market opportunities that match your capabilities or strategic focus
  • Government business planning sessions including business continuity solutions
  • Manufacturer table top program
  • Linking and mapping to appropriate vendor end user account managers


  • How to sell to the Government market
  • Manufacturer Government related programs and focus
  • Sales, technical and certification programs
bid and proposal support
Bid and Proposal Support
  • Lab usage for live test demos or proof of concept
  • Qualification’s and past performance capabilities
  • Professional Services technical responses
  • Certified personnel to ensure your demonstration as a responsive and responsible bidder
  • Financing Programs
contacts and leads
Contacts and Leads

End User Contact Database:

  • Over 395,000 government decision-makers and key staff at the federal, state and local levels
  • Biographies of all executive and key level members of government, federal and state organization charts
  • Organization charts cover more than 2,000 headquarters and command level DoD offices, with an emphasis on research and development areas and program management
  • Approximately 80 defense companies, with their divisions and subsidiaries
  • Government organization charts, which cover 21,000 civilian departments, bureaus and agencies


  • Tracking of end user opportunities from inception
gsa schedule holder and sponsor
GSA Schedule Holder and Sponsor

We hold our own GSA schedule –

We are currently ranked 11th on the elite GSA Top 20 list

Participating manufacturers:

Cisco Check Point RSA Security

Symbol Nokia Blue Coat

Proxim Radware NSI Software

PowerDsine Enterasys Fortinet

APC Comstor Professional Services

gsa attractiveness
GSA Attractiveness
  • GSA Multiple awards are replacing full and open competitions
  • GSA constitutes over 33% of total IT spending
  • Benefits
    • GWAC vehicle
    • Decreased procurement timelines
    • Fast implementation of tech solutions
    • We manage and administer
    • BPA and teaming opportunities
    • Cooperative Purchasing
      • 50 states
      • 3,139 counties
      • 19,365 incorporated municipalities
      • 30,386 minor subdivisions
      • 3,200 public housing authorities
      • 14,178 school districts
      • 1,625 public educational institutions
      • 550 Indian tribal governments.