Being Topper - Digital Marketing Course In Ghaziabad

1. Get Ahead In The Digital World BECOME DIGITAL MARKETING PRO www.beingtopper.net +91-8700702530 Delhi Jaipur Ajmer Beawer

2. “UNLEASHINGDIGITAL OPPORTUNITIESBYBECOMINGA PARTOFTHETRILLIONDOLLAR DIGITALMARKETINGINDUSTRY & SECUREYOURFUTURE” WelcometoIndia's AwardWinningBest DigitalMarketing Institute BEING TOPPER PAGE 01

3. ABOUT BEINGTOPPER “How can a business increase its potential to change his sales and revenue statistics magically?” The constant brainstorming and deliberate intensive questioning actually gave birth to BEING TOPPER DIGITAL MARKETING INSTITUTE ! Having set up under the aegis of The Red Eyes, a leading global institute for digital transformation welcomes you to the brief description of our organization. The institution has strong leadership and provides a clear vision and direction to every committed team of professionals. It’s an ambience in which participants want to stay and where everyone wants to grow and make their organization visible in front of various digital media platforms. Over a last few years, Being Topper Digital Marketing Institute has been encouraging professionals to think differently and independently with our strategy module descriptor based course curriculum. BEING TOPPER PAGE 02

4. ABOUT BEINGTOPPER With a practical approach and exposure, we provide the most comprehensive training that guarantees individual innovative ideas to spread awareness regarding any brand, products or services digitally and be a skilled digital marketing professional. Our exclusive training program enables each participant to define all online marketing activities. We as India's leading Digital Marketing Institute, have helped innumerable individuals, students, professionals, entrepreneurs and companies to expand their abilities to capture market through various digital marketing approaches. Learning is such an interesting never-ending process that can be done at any age, irrespective of any field! We help you to learn more and earn more! BEING TOPPER PAGE 03

5. THAT'SWHYBEING TOPPERISBESTDIGITAL MARKETINGINSTITUTE Rated 4.9/5 By Google Design your Creative Website Google Certified Learn from Industry Experts Industrial Assignments Learn A-Z of Digital Marketing Free Backup Classes BEING TOPPER PAGE 04

6. EMPOWERING YOUR INSIGHTS AND SKILLS THAT TRANSFORM CAREERS. BEING TOPPER BEING TOPPER BEING TOPPER BEING TOPPER PAGE 05

7. BECOMEDIGITALMARKETINGPRO With India's Best  ADVANCE DIGITAL MARKETING COURSE DIGITALMARKETINGCOURSE 30+ Modules Industrial Case Studies Extensive Practical Assessment HEIMAN SOFTWARE LABS BEING TOPPER PAGE 06 PAGE 06

8. BECOMEDIGITALMARKETINGPRO With India's Best  ADVANCE DIGITAL MARKETING COURSE ADVANCEDOPTIMIZATION STRATEGIES Advanced Optimization Must have tips & techniques for optimization. HEIMAN SOFTWARE LABS BEING TOPPER PAGE 06 PAGE 07

9. BECOMEDIGITALMARKETINGPRO With India's Best  ADVANCE DIGITAL MARKETING COURSE MR.VIPINKHUTAIL MASTERCLASSES Get trained by India’s #1 Digital Marketer. Make money from blogging. HEIMAN SOFTWARE LABS BEING TOPPER PAGE 06 PAGE 08

10. BECOMEDIGITALMARKETINGPRO With India's Best  ADVANCE DIGITAL MARKETING COURSE GOOGLECERTIFICATES Get 9+ Certificates from Google. Digital Marketing tools worth INR 90,000+ absolutely FREE. BEING TOPPER PAGE 09

11. FASTENYOURCAREER & BUSINESSGROWTH BECOME AN EXPERT IN... Increasing online brand awareness Bringing targeted traffic to website Generate potential leads Increase sales with less marketing expense BEING TOPPER BEING TOPPER PAGE 03 PAGE 10

12. BECOMEAGOOGLE & FACEBOOK CERTIFIEDPROFESSIONAL OneTrainingProgram 9+ Certifications 6 Google Ads Certication Video Advertising Shopping Advertising Mobile Advertising Ads Fundamental Search Advertising Display Advertising Facebook Blueprint Certication Google Analytics Certication Google Mobile Sites Certification Google Digital Sales Certification BEING TOPPER PAGE 11

13. TOOLS & SOFTWARE TOOLS & SOFTWARE WORTH INR90,000/- ABSOLUTELYFREE BEING TOPPER PAGE 12

14. QUICKSKILL BUILDINGCOURSES DIGITAL MARKETING OVERVIEW PLANNING WEB DEVELOPMENT DOMAIN REGISTRATIONN HOSTING SEARCH ENGINE OPTIMIZATION CONTENT MANAGEMENT KEYWORDS PLANNING ANDRESEARCH GOOGLESEARCH CONSOLE ADVANCEON PAGESEO OFFPAGESEO GOOGLEMY BUSINESS SEO SEOTOOLS ALGORITHMS BEING TOPPER PAGE 13

15. QUICKSKILL BUILDINGCOURSES PPC(GOOGLE ADS) FUNDAMENTALS SEARCH MARKETING DISPLAY MARKETING CONCEPTOF REMARKETING VIDEO/YOUTUBE MARKETING KEYWORDS PLANNING ANDRESEARCH GOOGLEADS EDITOR CONVERSION RATE OPTIMIZATION SOCIALMEDIA OPTIMIZATION SOCIALMEDIA MARKETING FACEBOOK MARKETING LINKEDIN MARKETING BEING TOPPER PAGE 14

16. QUICKSKILL BUILDINGCOURSES TWITTER MARKETING INSTAGRAM MARKITING YOUTUBE OPTIMIZATION ADVANCE GOOGLE ANALYTICS PINTEREST MARKETING ADVANCE E-MAIL MARKETING AFFILIATE MARKETING GOOGLE ADSENSE GEO TARGETING CREATINGDIGITAL MARKETING STRATEGY E-COMMERCE MARKETING LEAD GENERATION & NURTURING BEING TOPPER PAGE 15

17. QUICKSKILL BUILDINGCOURSES E-COMMERCE DEVELOPMENT ONLINE ADVERTISING ONLINE REPUTATION MANAGEMENT GRAPHIC DESIGNING FORBUSINESS INTERNATIONAL SEO FUNDAMENTALS BEING TOPPER PAGE 16

18. DigitalMarketing Overview Definition of Digital Marketing. Scope Of Digital Marketing Trends Of Digital Marketing Significance Of Digital Marketing How It Is Different From Traditional Channels Of Marketing PlanningWeb Development Dynamic vs Static Website What Are Responsive Websites? Components Of A Website Points To Consider While Designing A Website Competitor Analysis DomainRegistration & Hosting What Is Domain Name How To Choose Domain Name What Is Web Hosting How To Choose Hosting Understanding c-panel BEING TOPPER PAGE 17

19. DomainRegistration & Hosting What Is Shared Hosting. What Is VPS (Virtual Private Server) What Is Dedicated Hosting What Is SSL How To Create Business e-mail ids Content Management Introduction To Inbound Marketing Understanding content Marketing Generating Content Ideas For Business Effective Content Writing & Content Promotion Where To Find The HOT Venues SearchEngine Optimization What is SEO and how it works? How important is SEO Is SEO necessary? How SEO is done? How does a search engine work step by step? BEING TOPPER PAGE 18

20. KeywordsPlanningand Research What are Keywords? What keywords should I use for SEO? Keyword or Search Query Types How to research Google Keywords Keyword Research Using Keyword Planner GoogleSearch Console What is Google Webmaster Tool in SEO? What is the use of Google Webmaster Tool? How do I set up Google Webmaster Tools? What is Google Indexing in SEO? What is Google Webmaster code? AdvanceOnPage SEO Competitor Analysis Initial Site Analysis Analytics & Webmaster Code Integration Site Map (HTML & XML) Speed Analysis BEING TOPPER PAGE 19

21. OffPage SEO Types Of Links Directory Submission Profile Creation Question/Answers Business Listing & Classifieds GoogleMy Business What is Google my business? What is the purpose of Google my business? How does Google business work? Does Google My Business Help SEO? How do I optimize my business on Google? SEO Tools Google Trends: SEO Checker Tool Keywords Everywhere: SEO Keyword Tool Ubersuggest: Keyword Tracking Tool Woorank: SEO Ranking Tool BEING TOPPER PAGE 20

22. SEO Algorithms What is Google algorithm for SEO? How often does Google change its algorithm? What is Panda in SEO? What is PENGUIN in SEO? What is Rankbrain algorithm? PPC(GoogleAds) Fundamentals How PPC differs from SEO? Understanding Advertising Goals What is Google Adwords? Account Creation Custom Audience What is Bid and Budget? Google Adwords Hierarchy Understanding Account Structure Case Studies Advance Settings Campaign Designing & Optimization What Is Quality Score & Its Importance Concept Of Landing Page Conversion Tracking Ad Scheduling & Delivery Advance Settings Competitor Analysis BEING TOPPER PAGE 21

23. Google Adwords Facts Campaign Automation Countdown & Keyword Insertion CTR And Its Importance Ads Bid Strategies Adwords Billing Adwords Tools Adwords Examination Books Search Marketing Types of Ads Do's &Don't's of Ads Keyword Match Types Remarketing Bid Strategies DKI (Dynamic Keyword Insertion) Count down Ads Bid Adjustment Ad Extensions URL Option BEING TOPPER PAGE 22

24. Display Marketing Remarketing CPM Vs CPC Branding With Display Marketing Type Of Ads Creation Of Banner Ads Video/Youtube Marketing True View In-Stream Ads True View Video Discovery Ads Bumper Ads Outstream Ads Ad Sequence Remarketing Video Remarketing What Is CPV? Promoting Videos Paid Advertisement on Youtube BEING TOPPER PAGE 23

25. Conceptof Remarketing What is Remarketing? How Remarketing Works How to Create Remarketing list? Benefits of Remarketing Dynamic Remarketing KeywordsPlanning andResearch What are Keywords? What keywords should I use for SEO? How to research Google Keywords Keyword Research Using Keyword Planner Keyword or Search Query Types GoogleAds Editor What is Google Ad editor? What are the benefit of using AdWords editor? Expert campaigns from editor Creation and editing of campaigns using ms excel Import new campaigns through editor BEING TOPPER PAGE 24

26. ConversionRate Optimization CRO Strategy Role Of Analytics Remarketing Principles Budget Allocation Over Digital Marketing Role Of Testimonial & OtherSupportive Material SocialMedia Optimization How do you optimize social media? How does social media optimization work? What are the benefits of SMO? What is difference between SMO and SMM? How social media helps in SEO? Scope & Importance Of Social Media SocialMedia Marketing What is social media marketing and how does it work? What social media marketing involves? What are the benefits of social media marketing? BEING TOPPER PAGE 25

27. Facebook Marketing Facebook Business Page Creation Business Page Optimization Facebook Ads Facebook Retargeting Lead Generation through Facebook LinkedIn Marketing Creating Strong profiles on LinkedIn Creating Company profiles How to Post Jobs on LinkedIn How to create Groups on LinkedIn LinkedIn Ads LinkedIn Retargeting Twitter Marketing Twitter Profile Optimization Using Hashtags Increasing Followers Twitter Ads What is Re-tweet and Mention? Lead Generation through Twitter BEING TOPPER PAGE 26

28. Instagram Marketing Creating A Business Page Switching Accounts Instagram Ads Targeting YouTube Optimization How to Upload Videos On-Page Optimization of Videos How to add End Screens &Annotation to Videos & How to add Cards to Videos How to add Subtitles to Videos in different languages SEO of Videos Pinterest Marketing Introduction Board Creation Adding PINs Pinterest Widgets Ads BEING TOPPER PAGE 27

29. Google Analyatics Web Analytics & its importance Introduction to Google Analytics Essential Google Analytics Reports Setting up Advanced Filters & Reports Setting up Goals & Funnels Tracking Conversion & Performance Monitoring Traffic Sources &Behavior Analytics For E-commerce Analytics For E-mails Advance URL Tracking EMail Marketing Understanding & Benefits of Email Marketing Permission Marketing & Spamming Designing an Effective Email Campaign Email Marketing Tools Email Guidelines(CanSpam) Tracking Email Marketing Reports Blog Email Automation Subscription Email Automation How to Increase Open & Click through rates eCommerce Automation Creating Signup form for website BEING TOPPER PAGE 28

30. AffilIate Marketing Affiliate Marketing with its benefits 3A's of Affiliate Marketing Ways of Affiliate Marketing and Success How to make Money Affiliate Marketing Agencies Google Adsense What is Adsense? Ads Placement How to get approval for Adsense? Block specific Sites or Category How to gets Ads on your Blog/Youtube Geo Targeting Introduction To Geo Targeting IP Based Geo Targeting Website Planning Based On Geographic Targeting How To Reach Visitors From Different Countries BEING TOPPER PAGE 29

31. CreatingDigital MarketingStrategy Examples of Integrated Marketing Plans Using the Best Digital Marketing Channels for Maximum Impact Create an Integrated Digital Marketing Plan LeadGeneration andNurturing Understanding & Importance Landing Page Creation Best Practices for Creation Landing Page Optimization Converting Leads into Sales Lead Funnel E-Commerce Marketing What is e-Commerce Marketing? Categories of e-Commerce E-Commerce scenario in India SEO Strategy for e-Commerce Website Digital Marketing in eCommerce Types of e-payments BEING TOPPER PAGE 30

32. E-Commerce Development Creating e-Commerce Website eCommerce CMS Management Gateway Providers & Policies Mobile Payments Core Selling Strategies Online Advertisement Online Advertising and its Types Display Advertising Rich Text Pop Up and Pop Under Contextual Advertising Tracking and Measuring OnlineReputation Management Understand Online Reputation Management Why is it required? Why PR is more powerful than advertising? Why ORM is Important? ORM Techniques How to Tackle Negative Feedbacks? BEING TOPPER PAGE 31

33. InternationalSEO Fundamentals International SEO Myths International SEO Strategy Development Considerations For International SEO Guide to International SEO GraphicDesigning forBusiness Graphic Design Fundamentals Designing Online Documents Designing - Canva BEING TOPPER PAGE 32

34. CERTIFICATES YOUGET BEING TOPPER PAGE 33

35. BENEFITS & SCOPE BEING TOPPER PAGE 34

36. FORSTARTUPS Incorporating digital marketing for startups can increase its awareness and sales. Advertising mediums like radio, print, and television have become traditional and their customer reach potential has declined considerably in this decade. FORSTUDENTS The scope of digital marketing is increasing by leaps and bounds. New enterprises are focusing more on digital marketing to boost up their productivity. The recent years have seen significant growth in this realm FORWORKING PROFESSIONALS As on date digital marketing industry is supposed to be the highest growing industry when compared to others. A digital marketing knowledge will open doors for better opportunities in not only a different company but even in your current company FORENTREPRENEUR The benefits of digital marketing are frequent and fruitful for entrepreneurs because there is more that one mode of digital marketing trends where business owners can publicize their products. BEING TOPPER PAGE 35

37. WHOZ NEXT ? Year2013 Year2010 Ritesh Agarwal Founded Bhavish & Ankit Founded ? Year2010 Vijay Shekhar Sharma itcouldbe you..... Year2008 Founded Deepinder & Pankaj Founded Year2002 Anupam Mittal Founded Year1994 Vikaas Gutgutia Founded BEING TOPPER PAGE  36

38. CareerOptionsyoucanchooseafter completionof DigitalMarketingCourse Designation 1. WEBCONTENT 2. ONLINEREPUTATIONEXECUTIVE 3. FREELANCEDIGITALMARKETER 4. DIGITALACCOUNTEXECUTIVE 5. WEBANALYTICSEXECUTIVE 6. MARKETPLACEEXECUTIVE 7. ECOMMERCESPECIALIST 8. ONLINEADVERTISINGSPECIALIST 9. DIGITALCAMPAIGNPLANNER 10. SOCIALMEDIAMARKETER 11. ADWORDSSPECIALIST 12. EMAIL. MARKETER 13. AFFILIATEMARKETER 14. SEOEXECUTIVE 15. EXECUTIVE BEING TOPPER PAGE  37

39. TOBETHE BEST LEARNFROMTHE BEST H* Mr. Vipin Khutail Founder & CEO - Being Topper

40. yesterday NOW tomorrow www.beingtopper.net 8700702530 Regular & Weekend Clases Training | Services | Consultancy