Editorial Speeches

1. Editorial Speeches Speaking to Persuade

2. Editorial speeches • Your primary purpose is to persuade! • Take a stand on an issue. • If you cannot take a clear stand, you do not have a good editorial.

3. Step 1: Choose a Topic • Pick a topic reflecting recent news events. • What are hot issues? • What has recently happened? • What are the latest controversies in the public arena?

4. Step 2: Create your Thesis • Take a clear stand on the issue. • Do not play both sides here. • You must have a clear, direct thesis in order to have a solid editorial.

5. Step 3: Outline Your Supporting Ideas • Consider the opposition’s argument to frame your work • This is where you need to focus on logos

6. Write Your Speech • Introduction • Openings: • anecdote‑ short story that makes a point • question‑ usually rhetorical which tries to involve reader • starting statistic/ fact • description‑ to put the reader in a certain place/time

7. Write Your Speech • Introduction • Position Statement/Thesis Statement/ Main Idea • one sentence statement on your position

8. Write Your Speech • Body • Use logos as much as you can • Convince your audience using pathos, ethos, appeal to authority, and sense of urgency • put in order of your weakest to strongest arguments/ reasons/ details • finish with strongest

9. Write Your Speech • Conclusion • suggest a course of action • remind reader of your opening hook in some way

10. Adding to Your Speech Make a Concession • considers what the other side's strongest argument is and acknowledges it • example: "Certainly open campus can be dangerous for some students. However..." • makes this point quickly, then moves on to your position & details