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Alcoholic Energy Drink Probe

Alcoholic Energy Drink Probe. Erin Garcia A. J. Smith. The Story. Feb. 2008: State AGs issue probe beer companies’ marketing of caffeinated alcoholic drinks. Anheuser-Busch (Tilt, Bud Extra), Miller Brewing Co. (Sparks) among corporations probed. Issues.

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Alcoholic Energy Drink Probe

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  1. Alcoholic Energy Drink Probe Erin Garcia A. J. Smith

  2. The Story • Feb. 2008: State AGs issue probe beer companies’ marketing of caffeinated alcoholic drinks. • Anheuser-Busch (Tilt, Bud Extra), Miller Brewing Co. (Sparks) among corporations probed.

  3. Issues • Popularity among underage drinkers leads to questions regarding whether they are the target market. • AGs/Consumer Advocates: Companies fail to clarify dangers of caffeine/alcohol combination. • Drinks packaged and labeled like non-alcoholic energy drinks, sold cheaper.

  4. Marin Institute Clip

  5. Questions • Are the companies really to blame or should the TTB take responsibility as well? • No one is to blame. AB and Miller added caffeine to malt liquor, called it an alcoholic energy drink, and sell it in the beer section • Is this issue a result of misleading advertising or miscommunication? • Absolutely not misleading advertising. The cans are already very well labeled with alcohol content • What should be done? • What can be done? How can they change their can to be less appealing to underage drinkers?

  6. Sources • http://s.wsj.net/article/SB120353386557580553.html?mod=fpa_whatsnews • http://youtube.com/watch?v=of9oudbXl2M • http://www.liquorsnob.com/archives/pictures/Tilt-Alcoholic-Energy-Drink-thumb.jpg • http://www.emahiser.com/Sparks.JPG • http://media.411vm.com/wiggin/in-the-works/RedBullAustralia08-05.jpg

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