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MLR

MLR. * Used Yahoo Simplified-preferred as baseline, since it has higher relevance than all-language and cn-preferred. Also both used CNB. MLR vs Yahoo. The only place where MLR does really bad is on Latin queries. If we fix this the gain could be much bigger. MLR by Language.

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MLR

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  1. MLR * Used Yahoo Simplified-preferred as baseline, since it has higher relevance than all-language and cn-preferred. Also both used CNB.

  2. MLR vs Yahoo The only place where MLR does really bad is on Latin queries. If we fix this the gain could be much bigger.

  3. MLR by Language

  4. MLR vs Yahoo by Length This is because MLR currently always uses bracket.

  5. Best MLR • If query is latin charset use English (3% Gain) • If query is >4 characters (or 12 bytes) use MLR/Bracket (7% Gain) • Else use IRF (0% Gain)

  6. Yahoo vs Competitor

  7. Yahoo vs Google Here darker color means longer query.

  8. Yahoo vs. Baidu

  9. Yahoo vs. Baidu All of our gain over Baidu is due to Latin queries.

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