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XBLUE Networks. Inaugural Dealer Meeting. Today’s Agenda. 7:30 – 8:30 Continental Breakfast 8:30 – 8:45 Welcome 8:45 – 9:45 45p Enhancements 9:45 – 10:00 Morning Break 10:00 – 11:30 VoIP Applications for Small Business 11:30 – 1:00 Lunch

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XBLUE Networks

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Xblue networks

XBLUE Networks

Inaugural Dealer Meeting


Today s agenda

Today’s Agenda

  • 7:30 – 8:30 Continental Breakfast

  • 8:30 – 8:45 Welcome

  • 8:45 – 9:45 45p Enhancements

  • 9:45 – 10:00 Morning Break

  • 10:00 – 11:30 VoIP Applications for Small Business

  • 11:30 – 1:00 Lunch

  • 1:00 – 1:30 XBLUE Private Label Program

  • 1:30 – 3:00 Xplus100 Launch!

  • 3:00 – 3:15 Afternoon Break

  • 3:15 – 4:30Xplus100 Launch!


Background

Background

  • United Telephone/Sprint

  • Inter-tel – MPK, SPK

  • Vodavi – Tecom – DHS

  • Edigital/Comdial DX-80

  • Tadiran – Launched Emerald ICE

  • Founded XBLUE – Focus on Small Business Market


Market conditions

Market Conditions

  • Small Business Market – Not a Priority for Main Players

  • Technology Over Value

  • Keeping up with Cisco

  • Focus on Value - XBLUE 45p VM card


Guerilla marketing

Guerilla Marketing

  • “Marketing Warfare” by Ries and Trout

  • Compares War and Marketing Strategies

  • # 1 - Defense

  • # 2 – Offense

  • Others – Flanking Position

  • Small – Guerilla Warfare


Xblue gorilla

“XBLUE Gorilla”

  • Designer Series Phones

  • Champions Series Phones

  • Blue/Green HD LEDs

  • Be Memorable, Be Unique

  • End-user appeal

  • May gain attention, buys charcoal phones


Small business reseller

Small Business Reseller

  • Reseller knows the market

  • Focus on value remains

  • “Why do you want VoIP?”

  • Manufacturer’s Support – Entry level


Product plan

Product Plan

  • Focus on Value – determines your plan

  • Maintain and enhance the workhorse stability and reliability of digital voice processing

  • Redesign to eliminate cost

  • Add top two VoIP killer apps, remote worker and remote office


Blanketing small business

Blanketing Small Business

Best

Xplus100

Better

45p

Good

X16


Absolute best value

Absolute Best Value

  • Product - Substance

  • Marketing – Style

  • Reseller – Knowledge, Experience & Common Sense

    EQUALS

  • “Best Value”


A winning combination

A winning Combination

X16

X16

X16

Xplus100

45p

X16

X16

45p

45p

X16

X16

Xplus100

45p

45p

45p

Xplus100

X16

X16

45p

45p

Xplus100


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