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XBLUE Networks. Inaugural Dealer Meeting. Today’s Agenda. 7:30 – 8:30 Continental Breakfast 8:30 – 8:45 Welcome 8:45 – 9:45 45p Enhancements 9:45 – 10:00 Morning Break 10:00 – 11:30 VoIP Applications for Small Business 11:30 – 1:00 Lunch

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Presentation Transcript
xblue networks

XBLUE Networks

Inaugural Dealer Meeting

today s agenda
Today’s Agenda
  • 7:30 – 8:30 Continental Breakfast
  • 8:30 – 8:45 Welcome
  • 8:45 – 9:45 45p Enhancements
  • 9:45 – 10:00 Morning Break
  • 10:00 – 11:30 VoIP Applications for Small Business
  • 11:30 – 1:00 Lunch
  • 1:00 – 1:30 XBLUE Private Label Program
  • 1:30 – 3:00 Xplus100 Launch!
  • 3:00 – 3:15 Afternoon Break
  • 3:15 – 4:30 Xplus100 Launch!
background
Background
  • United Telephone/Sprint
  • Inter-tel – MPK, SPK
  • Vodavi – Tecom – DHS
  • Edigital/Comdial DX-80
  • Tadiran – Launched Emerald ICE
  • Founded XBLUE – Focus on Small Business Market
market conditions
Market Conditions
  • Small Business Market – Not a Priority for Main Players
  • Technology Over Value
  • Keeping up with Cisco
  • Focus on Value - XBLUE 45p VM card
guerilla marketing
Guerilla Marketing
  • “Marketing Warfare” by Ries and Trout
  • Compares War and Marketing Strategies
  • # 1 - Defense
  • # 2 – Offense
  • Others – Flanking Position
  • Small – Guerilla Warfare
xblue gorilla
“XBLUE Gorilla”
  • Designer Series Phones
  • Champions Series Phones
  • Blue/Green HD LEDs
  • Be Memorable, Be Unique
  • End-user appeal
  • May gain attention, buys charcoal phones
small business reseller
Small Business Reseller
  • Reseller knows the market
  • Focus on value remains
  • “Why do you want VoIP?”
  • Manufacturer’s Support – Entry level
product plan
Product Plan
  • Focus on Value – determines your plan
  • Maintain and enhance the workhorse stability and reliability of digital voice processing
  • Redesign to eliminate cost
  • Add top two VoIP killer apps, remote worker and remote office
blanketing small business
Blanketing Small Business

Best

Xplus100

Better

45p

Good

X16

absolute best value
Absolute Best Value
  • Product - Substance
  • Marketing – Style
  • Reseller – Knowledge, Experience & Common Sense

EQUALS

  • “Best Value”
a winning combination
A winning Combination

X16

X16

X16

Xplus100

45p

X16

X16

45p

45p

X16

X16

Xplus100

45p

45p

45p

Xplus100

X16

X16

45p

45p

Xplus100

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