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Overview of Objectives

Overview of Objectives. Provide an overview of “keys” to the success of the West Coast Collaborative Shared environmental problem Clearly-defined purpose Connectors at all levels.

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Overview of Objectives

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  1. Overview of Objectives • Provide an overview of “keys” to the success of the West Coast Collaborative • Shared environmental problem • Clearly-defined purpose • Connectors at all levels EPA Administrator Stephen Johnson and Regional Administrator Wayne Nastri present $211,000 to Sacramento Metropolitan Board Member Roger Dickinson and Air Pollution Control Officer Larry Greene to retrofit construction equipment engines in and around Sacramento on August 22, 2005.

  2. Outline of presentation • What is the West Coast Collaborative? • What is the “shared environmental problem?” • What is its “clearly defined purpose?” • How were “connectors” critical to its success? • Lessons learned EPA Administrator Mike Leavitt announces the West Coast Collaborative and supports the Lane Regional Air Pollution Authorities “Everybody Wins” idle reduction project in Coburn, Oregon on September 30, 2004.

  3. West Coast Collaborative • Convened in June 2004 • Over 750 participants • USEPA, USDOE, USDOT, USDA, HUD and DOD • State and local leadership • Environment Canada and Mexico SEMARNAT • Private and non-profit sector partners

  4. Shared environmental problem: Diesel • Serious health impacts • exacerbates asthma, respiratory and cardiac illness • Possible human carcinogen • over 70% of the cancer risk from all air toxics • Degrades Air Quality • particulate matter and ozone • Contributes to climate change • Impacts our most vulnerable populations • Children, the elderly and people with existing health conditions

  5. Particulate matter (PM) in diesel exhaust is the driver of risk • Mix of particles and liquid droplets • Considerably smaller in size than human hair • Penetrates deeply into the lungs Hair cross section (70 mm) Human Hair (70 µm diameter) PM10 (10µm) PM2.5 (2.5 µm)

  6. Diesel exhaust contributes to non-attainment for PM2.5 …

  7. …and ozone through Nitrogen Oxides (NOx) emissions

  8. Oregon Ranks Diesel PM as the #1 Hazard for All Air Pollutants Statewide

  9. 100 80 60 40 20 0 …As Does Washington for Cancer Effects Point On Road Mobile % Statewide CarinogenicPotency Non Road Mobile Others Benzene Acetaldehyde 1,3-Butadiene Formaldehyde Nickel & Compounds Chromium Compounds Selenium & Compounds Diesel Particulate Matter Polycyclic Organic Matter Tetrachloroethylene (Perc…

  10. Clearly defined purpose • The goal of the Collaborative is to reduce diesel emissions by: • Supporting and bringing attention to the many highly successful existing efforts • Creating a forum for information sharing along major transportation corridors in the West • Leveraging significant new resources • Developing and implementing projects Oregon Governor Ted Kulongoski tries out truck idle reduction technologies in Portland, OR.

  11. Numerous opportunities to get involved • Public Workshops • Funding Forums • Sector Workgroups • Interim Steering Committee • Annual Grants Program • Website • Newsletter • Email Listserve • Press Events • Educational briefings for key decision makers Teri Shore (Bluewater Network),Matt Haber (EPA R9), Jack Broadbent (APCO Bay Area Air Quality Management District), Ron Dunfee (Lubrizol), Ron Duckhorn (Blue and Gold Fleet) and Charlene Haught Johnson (Water Transit Authority) announce the Collaborative and its support for the Bay Area Water Transit Authority ferry diesel emissions reduction project on September 30, 2004 in San Francisco.

  12. Connectors • The Tipping Point, by Malcolm Gladwell • Connectors are people who have the “strength of weak links” • They have acquaintanceships with a lot of different people that move in different circles • They enjoy bringing people together Oregon Governor Ted Kulongoski and Dean Ron Adams of the OSU Engineering School receive a check from Suzanne Rudzinski (EPA OTAQ) and Julie Hagensen (EPA R10) supporting the Oregon I-5 Corridor Idle Reduction Project. Also participating, Stephanie Hallock (Director ODEQ), Mike Burnett (Executive Director of Climate Trust) and Mark Reeve (Chair Oregon EQC).

  13. Senior Management Connector • Wayne Nastri, Regional Administrator • Former Board Member of the South Coast Air Quality Management District • Serving at the pleasure of the President • Close friendship with R10 Regional Administrator • Chief of Staff Deborah Jordan appointed Director of the Air Division Region 9 Regional Administrator Wayne Nastri delivers the keynote address at the National Clean Diesel Campaign Policy Leaders Summit on December 5, 2005 in Washington, DC.

  14. Management Connectors • Deborah Jordan, Air Division Director • Career EPA employee • Paul Bubbosh, SmartWay Transport Partnership • Business savvy • Gay MacGregor • Started Clean School Bus USA • Transportation guru Paul Bubbosh (EPA OTAQ), Deborah Jordan (EPA R9), and Michael Antonovich (LA County Supervisor and AQMD Board Member) announce a Smartway project to reduce diesel emissions with children from Horace Mann elementary school in Los Angeles on September 30, 2004.

  15. Staff Level Connector • Peter Murchie, EPA staff • Former Presidential Management Fellow • Worked in a variety of EPA offices • Good friends with Oregon Governor’s Advisor • Ability to “fit in” to any group or situation Peter Murchie accepts a Gold Medal for outstanding work on the West Coast Collaborative during EPA’s 2005 Award’s Ceremony in Washington, DC.

  16. Review keys • Shared Environmental Problem • Diesel exhaust • Clearly-defined purpose • Reduce diesel emissions • Connectors • Brought key people together at all levels Laura Yoshii (EPA R9) announces the Collaborative and presents a check to Richard Smith (APCO San Diego APCD), Supervisor Greg Cox (Board Member San Diego APCD), Enrique Villegas (Director of the Baja California State Department of Ecology), and Hugo Zepeda (Baja California SEMARNAT Federal Delegate) for the border diesel emission reductions project on September 30, 2004 in San Diego.

  17. Lessons Learned • Need to remind members of problem and purpose • Website, newsletter, conference calls, etc… • Connectors are not always implementers • Oftentimes merely connectors or innovators Barbara Patrick (Chair of the San Joaquin Valley Unified Air Pollution Control District Governing Board and member of the California Air Resources Board), Kerry Drake (EPA R9), and Jennifer Anderson (BNSF) and Mike Iden (UP) announce the Collaborative and its support for the San Joaquin Valley Locomotive Idle Reduction Project on September 30, 2004 in Bakersfield, CA.

  18. For more information… • Contact • Michelle Roos • roos.michelle@epa.gov, 415-947-4187 or • Peter Murchie • murchie.peter@epa.gov, 503-326-6554 • Visit our website www.westcoastcollaborative.org

  19. How do diseases become epidemics? • The Law of the Few: A few exceptional people doing something different • Mavins: energy, charisma, perseverance • Connectors: weak links to a lot of people • The Stickiness Factor: It must “catch” • Reinforcement & repetition; refinement & distillation • Clarity of message • The Power of Context: The environment must be right • Magic number: 150

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