Bell Ringer. List some reasons why you think that some new businesses have almost immediate success while others fail miserably. The main idea:
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The main idea:
Successful companies must be able to understand the needs and wants of customers. Marketing research provides information to help a business plan, solve problems and make decisions regarding its products and services.
Marketing Co-Op: Chapter 28.1
Marketing Co-Op 28.2
Focuses on small number of people
Answers questions as to “why” or “how”