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Step In & Stand Out. Aloud Media Group is an advertising and public relations agency geared towards making our clients stand out among the crowd through innovation, teamwork & creativity. Account Executive Lorell Holland Public Relations Director Molly Harris Research Director

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Presentation Transcript
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Step In & Stand Out

Aloud Media Group is an advertising and public relations agency geared towards making our clients stand out among the crowd through innovation, teamwork & creativity.

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Account Executive

Lorell Holland

Public Relations Director

Molly Harris

Research Director

Carolina Cruz

Sales Promotion &

Media Director

Monica Montiel

Art & Copy Director

Jeffrey Rodriguez

REPRESENTS...

REPRESENT…

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STEP IN…

&

STAND

OUT!

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ABOUTUS

Aloud Media Group was formed on the premise that expertise, dedication and teamworkbring about great results. We at Aloud strive to make our client’s presence knownand voices heard.

With experience in Public Relations, Advertising, Art Direction, Media Management, Accounting and Sociology, ALOUDcan give you the exposure and guidanceneeded to excelin any field.

We are a team of five members, with degrees in Public Relations, Sociology, English, andAdvertising ready to work for you.

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MISSION

STATEMENT

  • STATEMENT

“Aloud Media making your opinions heard and presence known.”

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WHAT IS

Feld Motor Sports®

  • Promotes and produces one of the world\'s largest specialized motor sports events with over 600 performances and races at premier stadiums, arenas, and race tracks across North America and Europe.
  • Transports fans from ordinary to extraordinary through spectacular displays of sights, sound, and speed...a place where motorcycles fly and monsters trucks roar.
  • Attracts over five million live spectators each year, Feld Motor Sports® properties offers brands for passionate audiences within dynamic and explosive settings!
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The second highest demographic are families with children ages 3-17

65% of Monster Jam fans are more likely to be Men 18-34!!

MIAMI’S SUN LIFE STADIUM HOLDS 65,000 SEATS WITH ONLY ONE SHOW

THE MIAMI SHOW WILL FEATURE 16 TRUCKS, THE LARGEST TRUCK LINE UP YET!

problem statement
PROBLEM STATEMENT…

The problem that Feld entertainment currently faces is that the Miami market is one of the only Monster Jam shows that does not sell out.

Aloud Media Group’s goal with this campaign is to fill up the 10,000 empty seatsthat remain at Sun Life stadium during this particular show.

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SITUATION

ANALYSIS

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SITUATION

ANALYSIS

CREATE AWARENESS & EDUCATETHE PUBLIC

INCREASE ATTENDANCE INMIAMIMARKET

ENGAGE FANS &BUILD RAPPORT

BROADEN TARGET MARKET TO INCLUDE THEHISPANIC COMMUNITY

NEED TO FILL 10,000 EMPTY SEATS

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Top 10 Markets for 2011

CityDatesVenueAttendance

San Antonio, TX 01/15-16 Alamodome 102,998

El Paso, TX 03/05-06 UTEP Sun Bowl 86,130

Toronto, ON 01/22-23 Rogers Centre 72,102

Jacksonville, FL 02/26 EverBank Field 72,039

Atlanta, GA 02/12 Georgia Dome 72,039

Rosemont, IL 02/11-13 Allstate Arena 62,862

Tampa, FL 02/05 Raymond James Stadium 62,776

Orlando, FL 01/30 Florida Citrus Bowl 61,951

San Diego, CA 01/22 Qualcomm Stadium 58,561

St. Louis, MO 02/19 Edward Jones Dome 57,419

Attendance Highlights: Over 350 performances and 4+ million fans. Largest ever attendance numbers in domestic events and most performances ever.

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RESEARCH

METHODS

  • SURVEYS:
  • ONLINE, IN PERSON
  • “Do you know what it is?”
  • “Have you heard about it?”
  • “What can we do to get you to come to MJ?”
  • FOCUS GROUPS:
  • “What did you like?”
  • “What didn’t you like?”
  • “What do you like about MJ?”
  • “What keeps you coming back?”
  • “What can be better?”
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For more information on how to get an innovative, creative & highly effective campaign produced for your brand, visit:

WWW.ALOUDMEDIAGROUP.COM

Step In & Stand Out

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