Lays do us a flavor
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Lays “do us a flavor” . Milan Laurent & Obum Gwacham. Do us a Flavor Commercial . http://www.youtube.com/watch?v=9NTFa8AHolg Mass television ad . Television Pros and Cons. Advantages. Disadvantages. Mass coverage High reach Sight, sound, and motion High prestige

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Lays “do us a flavor”

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Lays do us a flavor

Lays “do us a flavor”

Milan Laurent & ObumGwacham


Do us a flavor commercial

Do us a Flavor Commercial

  • http://www.youtube.com/watch?v=9NTFa8AHolg

  • Mass television ad


Television pros and cons

Television Pros and Cons

Advantages

Disadvantages

  • Mass coverage

  • High reach

  • Sight, sound, and motion

  • High prestige

  • Low cost per exposure

  • Attention getting

  • Favorable image

  • Low selectivity

  • Short message life

  • High absolute cost

  • High production cost

  • Clutter


Facebook and lays campaign

Facebook and Lays Campaign

  • www.facebook.com/lays

  • Where fans go to vote on their favorite flavor


Internet pros and cons

Internet Pros and Cons

Advantages

Disadvantages

  • User selects product information

  • User attention and involvement

  • Interactive relationship

  • Direct selling potential

  • Flexible message platform

  • Limited creative capabilities

  • Websnarl (crowded access)

  • Technology limitations

  • Few valid measurement techniques

  • Limited reach


The end

The End

  • Any Questions?


Sources

Sources

  • Belch, George, and Michael Belch. Advertising and Promotion. 9eth ed. New York, NY: Mcgraw-Hill/Irwin, 2012. 355-56. Print.

  • Longoria, Eva, and Michael Symon, perf. Web. 23 Apr. 2013. <http://www.youtube.com/watch?v=9NTFa8AHolg>.


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