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BDM Presentation. Challenges Facing Enterprise IT. Provisioning, deploying and managing servers at scale. Enabling faster and more efficient development of applications with existing knowledge and toolsets. Reducing IT hardware and infrastructure costs.

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challenges facing enterprise it
Challenges Facing Enterprise IT

Provisioning, deploying and managing servers at scale

  • Enabling faster and more efficient development of applications with existing knowledge and toolsets
  • Reducing IT hardware and infrastructure costs
introducing microsoft sql azure database
Introducing Microsoft SQL Azure Database

Relational Database as a services

Self-managed

Elastic Scale

Developer Agility

Easy provisioning and deployment

Auto High availability and fault tolerant

Self-managing and self-healing

  • Database as a utility with pay as you grow scaling
  • Rely on Business-ready SLAs
  • Enable multi-tenant solutions
  • Manage multiple servers

Build cloud-based database solutions on a familiar relational model

Build on existing developer skills and familiar Transact-SQL syntax

Explore new data application patterns

extending sql server to the cloud
Extending SQL Server to the Cloud

Data Sync

Reporting

Business Intelligence

Database

Symmetric Programming Model and tools

    • At PDC – core RDBMS capabilities with SQL Azure Database
    • Future Offerings
  • Additional data platform capabilities: Reporting, BI
  • New services: Data and Web Services
benefits of sql azure database
Benefits of SQL Azure Database

Differentiated value proposition – Database as a service

Symmetry with Traditional RDBMS

Differentiated value

  • Familiar T-SQL relational model
  • Support existing code libraries and protocols
  • Ecosystem of familiar development and management tools
  • No physical administration
  • Low-friction provisioning
  • Easy scale-out
  • Multi-tenant
  • Self-management
  • Automatic HA and DR
customer scenarios
Customer Scenarios

Departmental Applications

Web Applications

  • Departmental workgroup applications with low concurrency and cyclical usage patterns

Small customers or start ups with Web applications of all scale that have simple RDBMS needs

Data Hubs

ISV LOB Applications

Data hubs that consolidate multiple data sources and enable access from multiple locations and devices

  • Traditional ISVs extending offering or selling software hosted in the cloud
customers w hy should you care
Customers – Why should You care

Self-Managed Database as a service

  • Reliability and auto High Availability
  • No hardware, physical DB, or file management required
  • Control over all data in one place (compliance, auditing)
  • Security

Easy to Scale(and ease-of-use)

  • Scale-as-you-grow (or shrink, or change) – database as a service
  • Multitenant

Developer Agility

  • Leverages and extends existing T-SQL skills and tooling
  • Familiar tools and skills; rich SQL ecosystem
  • Starts with compatibility for majority of departmental apps, grows over time
partners why should you care
Partners - Why Should You Care

Three ways to grow your business with Azure services

  • Benefits
  • Grow revenues
  • Increase reach and grow share of wallet
  • Reach newer segments
  • Grow revenues within existing foot prints
  • Win New Business
  • Benefits
  • Deliver More Value
  • Build new SaaS applications quickly
  • Low cost of entry to market
  • Quick time to market
  • Focus on the core business, delivering more value with less
  • Benefits
  • Deliver applications with higher value-add proposition with economies of scale
self managed
Self-managed

Easy, low-cost provisioning

  • Wizard-based provisioning
  • Simple database deployment
  • No physical administration

Self-healing platform

  • Auto High Availability
  • Built-in fault-tolerant
  • Automated maintenance

Familiar Tools and Interfaces

  • Manage multiple databases with the same tools you use today
elastic scale
Elastic Scale

Database as a service

  • Easy to Scale –out across multiple database.
  • Pay-as-you-grow databases
  • No hardware, physical DB or file management required

Multi-tenant data hosting

  • Logical schema per tenant with isolated physical storage
  • Provision new tenants quickly and easily

Business-Ready SLAs

  • Reliability
  • Security management across multiple databases
developer agility symmetry with on premises
Developer Agility – Symmetry with on-premises
  • Leverage familiar T-SQL based relational database model
  • Transact-SQL
  • ADO.NET
  • OLE DB, ODBC, and JDBC
  • LINQ
  • Entity Framework
  • ADO.NET Data Services
  • Integration with existing tools to ensure rapid development and symmetry with on-premises DB
  • Visual Studio
  • SQL Server Management Studio
  • Relational Database of choice for Windows Azure applications
  • SLQ Azure provides database service for applications built on Windows Azure
resources
Resources

Microsoft site: http://www.microsoft.com/azure/default.mspx

nal facing site, Azure platform product overview

MSDN Developer site: http://msdn.microsoft.com/en-us/sqlserver/dataservices/default.aspx

Technical content & latest news of SQL Azure for msdn subscribers

SQL Azure Blog: http://blogs.msdn.com/SQL Azure/

Latest news and insight on SQL Azure, discussion, free trial

Windows Azure platform Training kit: Windows Azure Platform Training Kit

Technical content: hands-on labs, presentations, and demos to download

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