1 / 12

Web-based Market Research

Web-based Market Research. from… “ The MIP”. Why the Web?. Immediacy Ease of use Economy The result: Hard data for new technology commercialization New market penetration At The MIP, RESULTS are our most important product. Why market research?.

beatrice-johnson
Download Presentation

Web-based Market Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web-based Market Research from… “The MIP”

  2. Why the Web? • Immediacy • Ease of use • Economy The result: • Hard data for new technology commercialization • New market penetration At The MIP, RESULTS are our most important product

  3. Why market research? • Going into a market that doesn’t exist yet? • Trying to determine if a new product will sell? • Need data FAST!

  4. Our 7-step Process… • Clarify • Locate • Write • Create/Load/Test • Launch • Crunch the data • Analyze the trends

  5. What does a survey look like? • ~ 15 questions long • First 4 – demographic • Ex: title, lab, discipline, work • Customized to fit YOUR needs • Next 11-12 • Technical parameters, applications, price points, etc. • Will this product sell? • Early customer list • Multiple choice • With “fill-in-the-blank” to catch those important personalized customer viewpoints • Download a sample from the Market Research FAQ page

  6. Our data presentation…the most comprehensive analysis in the industry • Page by page  Detail, depth • Frequency • Row • Column • Total • Chapter data  Multiple Perspectives • Typically, 4 chapters (~40 pgs each) • Title, type of lab, work, discipline • Download a sample from the Market Research FAQ page

  7. Analysis by Chapter

  8. Expert Analysis • 20 years, in this specific market niche • Unique matrix of technical expertise and business development experience • >100 products successfully launched

  9. Three levels of service

  10. How long does a survey take? • ~1 week for construction, mounting, testing • 2 weeks to run the survey • You get a link; you can watch the data build! • Caution: Addictive! • Analysis • Go/No go – 1 to 2 days • Post processing & exec summary ~ 1 week • Full Strategic analysis ~ 2 weeks

  11. Market research “seasons” • ~Jan 10-May 1 (actual survey dates) • ~Sept 10-Nov 10 • Can we do studies at other times? • Yes, but we cannot guarantee participation • These dates are set by the actual participants

  12. Can we be of service? • Barbara Foster, President & Chief Strategic Consultant • Email:bfoster@the-mip.com • P: (972)924-5310 • W: MicroscopyMarket.com • Scroll to the bottom of the HOME page and check out our “Market Research Toolkit”

More Related