The NEXT Convergence of Enterprise Communication….

1. tom comer Unified Communications Specialist The NEXT Convergence of Enterprise Communication….

2. Objectives & Caveats • Objectives • Provide an overview of UC… • Engage in a Dialogue • Caveats • Information is based on Seminars, www. and Product Documentation, Customers • Education and Collaboration • You and Me!

3. Agenda • What is this New Convergence – UC • Overview of Players & Approaches • Cisco • Microsoft / IBM • Avaya • Test Drive My Desktop • The Value of UC • UC…. CEBP • What Next?

4. New Technologies…….New Applications email UM / UC Wireless LAN Presence IP Telephony CRM SOA J2me SIP /CSTA Instant Messaging QOS CEBP IP Messaging Audio / Web Conferencing

5. What is UC ? “Unified communications” defines the establishment of an integrated set of user interfaces for all communications services. It further defines the integration of both real-time and non-real-time communications services to bring context and presence to the communications environment Unifying communications services and applications sets the stage for an organization to implement communications-enabled business processes, whereby business events and business process applications can directly create communications sessions or distribute information via voice, text and even video services.

6. What is UC ? “Unified communications is more than just an emerging IP application it represents a new generation of sophisticated applications and services not previously available. Unified communications based on SIP ties together multimedia and collaboration applications onto a single platform UM / UC IP Telephony Audio / Web Conferencing email Presence SIP /CSTA Instant Messaging CRM IP Messaging SOA CEBP Speech Video

7. UC Bringing it all Together The Right Resource at the Right Time Voice Video IM SMS Email Vmail Rules, Permissions, Presence, Priorities Communications Enabled Business Processes

8. UC Players and Approaches • Cisco – Applications in the Network • Microsoft – Applications at the Desktop • SIP Based • Avaya – Telephony (Communications based) • Open standards based

9. UC Players and Approaches • Cisco – The Network is the Platform • Systems Approach that integrates Cisco UC within a Cisco Intelligent Network • “Embedded” in the Network • Single Primary Vendor Approach

10. Cisco Approach • Single Vendor Approach • Cisco Unified Communications Manager • Cisco Unified Personal Communicator • Cisco IP Communicator • Cisco Unified Call Connector for Microsoft • Cisco Unified Video Advantage • Cisco Unified Meeting Place

11. UC Players - Cisco Figure 1. The Benefits of Deploying Cisco Unified Communications within a Cisco Intelligent Network

12. UC Players and ApproachesMicrosoft • Focus on Desktop Applications • Leveraging IM, Presence, Voice, Web Collaboration • MsExchange 2007, Ms OCS 2007, Ms Office 2007 • 400 Million Seats of MsOffice • UC Designed to Require Other Ms Server Apps • Microsoft OCS 2007 • Embedding Telephony Support in OCS • SIP / (CSTA) • Enterprise Presence, IM • Built on Ms .NET Architecture • Need Gateway and Telephony Partners

13. Microsoft UC Product Portfolio Expanding VOIP Unified Messaging Conferencing IM and Presence E-mail and Calendar Common Directory

14. Microsoft Office Communications Server 2007 • OCS 2007 Empowers the Desktop • Enables Real Time Communication • VOIP Telephony • Provides Speech Server (IVR) • Live Meeting • Presence & IM

15. Enhanced Enterprise IM Multi-Party On-Premise Conferencing EnhancedVoIP Office Communication Server 2007- Investment Themes • Group IM • Enhanced presence • Improved scalability, security, compliance, and manageability • Ad-hoc and scheduled online meeting capabilities • 1:1 or multiparty IP audio and video conversations/meetings • RoundTable with panoramic view of room • Communicator as the phone • Presence-enabled IP phone experience • Control of the desktop phone

16. tdm pbx integration through media gateway

17. Client Application • Enables real time communication • supports SIP/CSTA TR87 • Integrates with LCS/MOC/Exchange/Outlook/Office/Live Meeting • Enterprise VOIP Softphone • required telephony CAL $ • MOC Web Access • only IM and Presence

18. Communication Applications: • Telephony Integration • Supports CSTA for SIP phone User Agent • Supports ECMA-269 subset of Computer Supported Telecommunications Apps (CSTA) • Acts both a Remote Call Controller (RCC) and an IP Phone • Signaling between MOC and LCS is SIP • MOC integrates to the PBX via SIP for call control

19. make call answer call clear connection deflect call hold call retrieve call consultation call single step transfer transfer (blind) conference alternate call generate digits (DTMF) reconnect call set do not disturb get forwarding get do not disturb CSTA 17 PBX Phone Control Services

20. UC Players and Approaches • IBM – Desktop Based • Sametime extensible model – (API) • Telephony vendors develop call control • Standard Call Control Interface TCSPI (telephony conferencing service provider interface) • Support for Different O/S – MsWindows, RedHat Linux, Sun Solaris, IBM Lotus • Sametime is built on Open Source Eclipse • Using Partners for Telephony

21. UC Players and Approaches • Avaya- Converged Communications Server…Enabling Applications • Open Standards Based • Foundation in Reliable Telephony and Messaging • Designed to Integrate with Other UC Players and their Applications

22. UC Players and Approaches • … Enabling Applications • IP Telephony (SIP Support) • IP Messaging • Audio Conferencing • Web Conferencing • Video Conferencing • Mobility with OneX Mobile • OneX Speech Access (UCC) • OneX Desktop (Microsoft and IBM) • Portal Access to UC Applications • Application Enablement Server • CEBP

23. Unified Communications Market Trends Drive Convergence for the UserA New Market, Unified Communications Emerges IP Telephony Presence Unified Messaging Instant Messaging, Presence Audio, Video, Web conferencing Email & PIM Mobility Web, Video Conferencing Speech Access

24. Communications-enabling Microsoft Solutions Click-to-call or conference from MOC, MS Smart Tags and Office Integrated Web/Audio Conferencing (LiveMeeting and MOC) Avaya Softphone plug-in for MOC Avaya Integrator for Outlook MM Support for MsExchange 2007 Support for Windows Mobile 5 Speech Access Support for Outlook Contacts, Schedule, Email, Federated Presence desktop/mobile/telephony Aggregated presence Available Now Future

25. “Click to Communicate” through MsOCS Two Options • Server based telephony integration • No additional software beyond MOC required on local PC • Implements TR/87 (CSTA/SIP) gateway on AE Services 4.0 Server • Call control from within MOC • MOC and phone presence synchronization • Missed call email notification • Client side integration • IP Softphone on local PC includes TR/87 gateway to connect to LCS. • Call control from within MOC • MOC and phone presence synchronization • Missed call email notification • Additional Avaya telephony functions available within MOC

26. Communicator will be on PC Corporate IM is driving Avaya Provides Telephony Connection Click to Call in MOC, SmartTags Escalate IM to call, Conference Phone & MOC stay in synch Presence is shared Support for 17 functions (CSTA) Avaya Brings Enterprise Telephony to Communicator • Additional Avaya Functions provided as extensions to Office Communicator on tabbed UI Avaya – Proprietary & Confidential. For Limited Internal Distribution. The information contained in this document may not be distributed or reproduced, in whole or in part. 26 © 2006 Avaya Inc. All rights reserved.

27. Application Enablement Service (AES)Existing Avaya Support for the Microsoft Desktop • Existing Desktop integration: • Click to dial from MOC • Dial from other desktop applications through TAPI • Contact screen-pops on incoming call • Call log integration into Outlook journal

28. IBM’s Productivity ApplicationsBuild on the Avaya Foundation… Avaya Modular Messaging Avaya Meeting Exchange …Maximizing the Value of Your Office Applicationsand Your Communications Platforms

29. Telephony IntegrationAvaya Telephony & Lotus Sametime • “Click to Call” from Sametime 7.5 • Places call via Avaya IP Softphone 6.0 • Control desktop, home, mobile phone, or talk through PC • Easy access to all Avaya telephony features: Conferencing, Video, Extend to Cellular • Integrated Telephony & IM Presence – 2H07 • Call Control in Lotus Sametime – 2H07 • Customer Value • Quicker, more intelligent access to colleagues / greater efficiency • Automatic search and phone number dialing • Remote workers can place calls as though on corporate phone network • Lower phone bills • Enhances Sametime capability for IBM customers deploying Sametime for corporate IM

30. Agenda • What is this New Convergence – UC • Overview of Players & Approaches • Cisco • Microsoft / IBM • Avaya • Test Drive My Desktop • The Value of UC • UC…. CEBP • What Next?

31. UC Demo • Test Drive my Desktop • MM with MsExchange Store • IPSoftphone 6.0 • MOC integration • Avaya Integrator for Outlook • OneX Speech

32. The Benefits of UC • Improved User Interface to Applications • Speech Access to Data Applications • Presence Capability to Locate Others as Needed • Group Presence to Facilitate Collaboration • Reduced Message Tag • Advanced Conferencing Capabilities

33. Unified Communications….Intelligent Communications

34. Intelligent Communications Better Business Agility Improved Customer Satisfaction Faster Problem Solving

35. Customer Examples

36. Intelligent Communications….CEBP • Faster Response Times • Reduce Operational Latency • Increased Proactive Response • Competitive Advantage • Event Driven Processor • Advisory • Notify & Response • Notify & Conf

37. How do I Prepare my Enterprise? • Focus on UC not as a Product(s) • Focus on Business Processes • Identify the Gaps in Communications • 41% of business employees are now “mobile” • What isn’t working • What could be working better

38. Questions and Answers

39. Microsoft Reference Model Implements SIP/CSTA (TR/87) gateway on AE Services 4.0 Server Desktop Call Control MOC can control phone Use phone and MOC is updated Server Solution = no local software required. Can use MOC alone Optionally, can add IP Softphone on PC Shared Control Telecommuter RoadWarrior uaCSTA (CSTA over SIP) Avaya CTI Avaya protocol MOC Integration – Server Microsoft LCS 2005 - or Microsoft OCS 2007 AE Services 4.0 SIP/SIMPLE uaCSTA (CSTA over SIP) Avaya CM Cell Phones (EC500) TDM / Analog H.323

40. Avaya protocol IP Softphone - OCS integration Client side solution Microsoft LCS 2005 - or Microsoft OCS 2007 • SIP/CSTA gateway on local Windows client • Part of upcoming release of IP Softphone 6.0 • Softphone can be hidden • Desktop Call Control • MOC can control phone • Use phone and MOC is updated • Added Avaya features on MOC tabs – beyond TR/87 • Requires small server applet (can be on LCS server) SIP/SIMPLE uaCSTA (CSTA over SIP) uaCSTA (CSTA over SIP) Avaya CM Cell Phones (EC500) TDM / Analog H.323

41. OCS 2007 Architecture

42. MOC Architecture

43. Call routing between Communications Server and Exchange Server

44. Avaya Brings Desktop to Windows Mobile • One Number Access • Rich Avaya Feature Set • Expanding Set of Supported Phones, PDAs • Nokia S60 v2.x phones • 66xx, 3230, 7610 • Nokia Series 80 like 9300 • Windows Mobile 5 PPC • Rich and Thin Avaya Clients • Microsoft LCS/OC Integration