1 / 10

WTF is SEO?

WTF is SEO?. Workshop & Training. Search Engine Optimisation – The Meme. Search Engine Optimisation – The What.

bdarnell
Download Presentation

WTF is SEO?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WTF is SEO? Workshop & Training

  2. Search Engine Optimisation – The Meme

  3. Search Engine Optimisation – The What “The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing” - Source Search Engine Journal

  4. Search Engine Optimisation – An Overview • TECHNICAL – Speed, Performance, Site structure, User-Friendly, Mobile Friendly, Google Analytics & Search Console • ON PAGE – Meta Titles, Meta Descriptions, Keywords & Phrases, Content, Internal Links • EXTERNAL – Link Building, Guest Blogging, Social Media, Influencer Marketing, Brand Awareness

  5. Search Engine Optimisation – Technical • Speed - sites that take longer than 3 seconds to load lose traffic • What is a sitemap? How to submit a sitemap to Google • Mobile Page Speed – Google is preferencing sites with faster mobile speeds • Google Analytics & Search Console – discover who is visiting your site and how they found you

  6. Search Engine Optimisation – On Page • Keywords & Phrases – what are your potential clients looking for? Does your site solve a problem, answer a question or fill a need? Does the content on your site reflect those questions? • Meta Titles & Descriptions – Information telling Google what your site is about & used in SERPS (search engine results pages)

  7. Search Engine Optimisation – On Page

  8. Search Engine Optimisation – On Page • Content – Google can now understand the meaning or ‘intent’ of your text • Headers – H1 for the main keyword, term or phrase, H2 to H6 for supporting synonyms, body text for your content • Internal Links – anchor links within your content linking to other content in your site • E.A.T. – Expertise, Authority, Trustworthiness

  9. Search Engine Optimisation – External • Link Building – getting links from other sites to your pages & content. E.A.T. applies and gives ‘weight’ to each link • Guest Blogging – a great way to build your own authority as well as include links within the blog to related contents or products on your site • Influencer Marketing, Branding & Social Media

  10. Search Engine Optimisation – Next Steps • Clearly define the purpose of each page on your website • Maximise each page for the keywords, phrases or ‘intent’ • Improve site performance • Work on a link-building strategy including guest-blogging posts

More Related