Introduction of Digital Markering and Its components - BaseCamp Digital

1. Online digital Marketing Training Digital Marketing Training institute in Mumbai – BaseCamp Digital Website: https://basecampdigital.co/

2. What is Digital Marketing? Digital Marketing is something promotion of Products and Services through different deice like Mobile, Desktop Laptop and other channels. In short, reach to consumers through above devices is called Digital Marketing.

3. Components of Digital Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMO) • Content Marketing • Email Marketing • Programmatic Advertising • Lead Management • Google analytics

4. Search Engine Optimization Introduction: Search Engine Optimization is one of the online optimization tactics used to bring a website on the first page of Search Engine Rankings. With effective use of website content, relevant keywords and advanced strategies, it boosts organic traffic from search engines to your website. It improves the quality of the website by refining the technical features thereby increases the visibility of the website. The result is an improved conversion rate. The visitors turn customers. With Basecamp Digital’s SEO course in Mumbai, Scope: A lot of companies are acquiring SEO services to transform their business into the online world. Big and small businesses all around India are paying handsome salaries for profiles like SEO executives, SEO content writers, SEO analyst, and SEO managers. The SEO training in Mumbai provided by Basecamp Digital is one the best in the country aimed at making you an in-demand SEO professional. Join today!

5. Search Engine Marketing Introduction: Google AdWords is an advertising service from Google which is the most used search engine in the world. Google allows users to display their ads on Google and its network. Basecamp Digital offers assistance to clear the Google AdWords Certification exam. You will also learn Pay per click marketing, PPC campaign set-up, Understanding interface, learning navigation, types of network, click-through rate, cost per click, cost per view, advantages and more. Scope: Companies are moving into paid advertising which helps them to generate leads on instant basis. Many companies acquire PPC so that they can get the result, and make them top of search engine result page. Learning Google AdWords has several benefits for paid marketing. BaseCamp Digital helps you to get Google AdWords certification with practical tranining.

6. Social Media Marketing Introduction: Social marketing is something promotion of product and services through social channels like Facebook, Instagram, Linkedin, twitter and Pinterest and more. This is done by only proper strategy and plan. Scope: Social media is booming that we all know and it takes hardly minute to go viral any trending topics. Social media marketing is slow process when it comes to business perspective. Where as if it related to any news or something then it becomes fire. This is the main advantage for Social Media Marketing. BaseCamp digital teach you Social Media marketing course in Mumbai with proper plan of execution.

7. Content Marketing Introduction: Content is the king in the digital marketing world. Content marketing is the marketing strategy that defines the creation, publishing, and promotion of the content. This is achieved in the form of blog posts, podcasts, emails, and videos. A content marketer will choose various online platforms to promote the content catering to the needs of customers. It is one of the best tools for educating and making customers aware of the brand and its products. Content also plays an important role throughout the customer’s journey in the sale process. Video form of content is the future of content marketing. Scope: As we all know content is the kind. Every businesses are depend on Content. If your content is strong then your leading the business. Content marketing is not just writing a blog, it’s all about sending message to consumer about your products and services. Content Marketing is the biggest part of Digital Marketing. If your content is like story telling then I must say you don’t need to run the paid campaign on Facebook or Google adwords.

8. Email Marketing Introduction: Email marketing is something sending business mail to the customer or prospect. It can be products related or it can be services related mail. Mail conversation is all about email marketing. Scope: Advantages: Cheap, Instant, Easily traceable and it is used properly them trust me it can help to generate more revenue. Disadvantages : if you do it consistently then it would create a problem and would be considered as a spammer. BaseCamp digital helps you understand the email marketing and how to use it property. BaseCamp is the best digital marketing institute in Andheri will help you for the best strategy to get more openers and clickers on your email

9. Programmatic advertising Introduction: The real meaning of programmatic, real-time advertising is still a mystery to many in the media and marketing industry despite its rapid growth. Programmatic ad buying is not just an advertising technology right now. It has become a key marketing tactic for brands to be seen in this ever-growing competitive digital space because marketers need their ads to be targeted, personalized and engaging whenever and however they’re reaching out to the consumer.  Scope: The programmatic advertising online course teaches you how to achieve growth with fewer resources, reduce unresponsive bid requests, understanding data, saving operational cost and making programmatic ecosystem robust. You can become skilled at the display, video and audio campaign management, set up, optimization, media quality, analytics, foundation and advanced level of attribution, reporting capabilities and more. Learn more about machines and algorithms that work in programmatic advertising.

10. Lead Management Introduction: Lead generation is the topmost need of any business. It is generally the contact number or email Id shared by the interested customers. The online lead generation has given new facet to lead generation objectives. Since prospects and future customers are part of the online world, lead generation campaigns are set-up to provide effective and profitable leads. The conversion strategies are used to turn them into customers, eventually creating profits and business growth. With Basecamp Digital’s Lead generation course in Mumbai, you can learn top-rated Lead generation techniques, creating an attractive offer, communicating effectively to customers, event creation, thank you page optimization, conversion strategies and much more. Scope: Sales and Marketing teams have the sole objective of bringing leads and doing follow up with prospects who would ultimately turn into customers. As a lead generation specialist, you can power the digital marketing objectives and bring them potential leads from the online world and help them in the transformation of business. Basecamp Digital is the best Digital Marketing training institute offering Lead generation in Mumbai.

11. What our Students Say??? Name : Abdul shaikh With digital spends notching 30% + growth YoY. There are so much happening in Digital Eco system at a fast pace. Basecamp Digital is the place to refresh Digital Marketing concept. Courses are conducted professionally, interactive sessions and covering comprehensive touch points. Class room sessions covers not only theoretical concepts but also practical live sessions on Ad Platforms. Recommended for corporate training programs. Name: Vrushalishinde The sessions were highly informative. Pritesh sir actually explains it in a simplest way. He actually takes efforts to make everyone understand the corr of the subject. He is really passionate about what he does and inspires you a lot. All the other instructors were also really helpful. It was a great experience to learn under their supervision. Name: Umar Azmi In a Nutshell Basecamp Digital provides the most Professional Digital Marketing training in the best Simplified manner! Even as a Trainee i was much exposed to the overall working of the actual Marketing Mechanism. The most Effective you can go for in Current Scenario! To know more : Click

12. Contact us 508 Metro Avenue,Next to WEH Metro Station,Andheri – East, Mumbai – 400099 Mobile Number: +91-9324367127 Email id: contact@basecampdigital.co