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Softkey: - I nternet supermarket - I nternet distributor of software

Software supermarket Internet distributor. Softkey: - I nternet supermarket - I nternet distributor of software. About Softkey:. The company was founded in 2001 Distributor o f world-wide known software developers

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Softkey: - I nternet supermarket - I nternet distributor of software

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  1. Software supermarket Internet distributor Softkey: - Internet supermarket - Internet distributorof software

  2. About Softkey: • The company was founded in 2001 • Distributor ofworld-wide known software developers • Softkey catalogue contains nearly 20,000 programs by 2,000 world-wide known developers • 10 branch offices abroad • There are more than 200 employees in the company • Number of orders grows annually by 1.5 times • 130,000 customers visit Softkey resources daily • 40 ways of payment • Supports 20 partners' online stores

  3. Softkey Offices Russia Kazakhstan Belarus Ukraine Moldova Poland Bulgaria Lithuania Latvia Estonia Israel

  4. Softkey Business Lines Wide range of software for retail and corporate customers. Mass-market programs, standard bundles, special orders processing. Internet Supermarket A registered user can become a Softkey dealer or an affiliate of software vendors. Internet Distributor Authors can sell their programs on Softkey web-platform. We can create a catalogued specifically designed online storeon the developer's website. Order Processing Online Retail Distribution Software sells electronic software in retail. The program key is both printed on the receipt and sent to the buyer by an SMS. The installation package is downloaded from the website.

  5. Certificates and Statuses The highest partner statuses of Russian and foreign developers prove Softkey's skills and high qualifications: • Microsoft — Gold Certified Partner • Kaspersky Laboratory — Online Distributor • Kerio — Authorized Distributor • Entensys — Authorized Distributor • ABBYY — Official Distributor • ESET — Premiere Partner • VMWare Enterprise Partner • 1C-Bitrix — Distributor

  6. Flow Chart DIRECT SALES ORDER PROCESSING DISTRIBUTION Vendors' sites Internet providers Affiliates' sites Retailers Softkey‘s sites Mobilesegmentbuyers VARs Offline sites Individuals Subdistribultors Smallandmediumbusinesses Largebusinesses Governmental and educational institutions Channels Customers

  7. Partnership: developers • Softkey provides developer with ability to: • Set up his own Internet software sales channel • Set prices for products and manage discounts • Make up software bundles with other authors • For questions: info@softkey.ru Interaction Channels • Software sales through Softkey resources, offices • in other countries Software sales to Softkey dealers • Placing a catalogue on a partner's resource, processing Software electronic sales in retail

  8. Partnership: dealers • Softkey works with 2 000 dealers throughout Russia. • Concluding a contract with Softkey a dealer gets: • Discounts and bonuses — both from developers and Softkey • Special offers • Official certificate confirming a partnership level —Softkey Partner, Softkey Gold Partner, Softkey Premium Partner • Automated credit line • Advice, training and support for software licensing, accounting and legal issues • For questions: info@softkey.ru

  9. Partnership: affiliates • Owners of sites, portals and online stores can place Softkey catalogue showcases on their resources and collect a commission for each sale. • Advantages ofSoftkey : • A partner places the largest software catalogue of Russian Internet onto his website • Easy-to-use tool to buy and sell products • High automation level — online order processing and complete transparency • Original resource design is left intact • Marketing support • For questions: info@softkey.ru

  10. Partnership: retail • Softkey delivers a unique project in Russia: selling digital content (software, games, books, music) through offline stores. Software complexes provide a range of benefits to partners: • Revenue from previously unprofitable floors • Expanding of product range • Minimal initial investments • Flexible, scalable system • Catalogued and designed according to the customer's requirements • For questions: info@softkey.ru

  11. Projects: Softkey.net • Softkey.net (www.softkey.net) — an international Internet supermarket which has widened its sales geography to the global scale. • For questions: info@softkey.ru InterfaceinEnglish, customersupportservice, freeinternationaltelephonelines, HelpDeskensuremaximumcomfortforbuyers. • Softkey.netfordevelopers: • Accesstotheglobalmarketthroughafamiliarplatform • Eliminationofrisksrelatedtounassistedlaunchofproductsabroad • Popularinternationalways of payment

  12. Projects: IT4ALL IT4ALL (www.it4all.ru) — online expertise and product consulting center; a unique resource connecting IT industry participants with a network of experts for communication and solving business tasks. • IT4ALL is: • Aninformationandcommunicationresource • A databank • A handbook • A consultingcenter • IT4ALL networkparticipants: • SW developers • Suppliers, dealers, integrators, VARs • Independentexperts • Businessusersofsoftware

  13. Projects: Point4ALL Point4ALL (www.point4all.ru) — web platform offering SaaS (soft-as-a-service) solutions. A user gets remote access to a chosen product. • Business IT budgetoptimization: SaaSproductscostconsiderablylessthansimilarbusinesssolutions • Point4ALL offerssolutionsforcoordinating HR departmentwork, CRM, projectandsalesmanagement • Freetrialusefor 30 days

  14. Projects: digital content in offline retail • For questions: info@softkey.ru Softkey organizes sales of any digital content through hardware and software complexes (mobile terminals) on partners' offline premises. • Projectpartners: • Nosimoand“Premialnieseti”—ownersofNokiabrandstores—atotalof 45 stores • “Eldorado”company—achainof 350 storesthroughoutRussia • For questions: info@softkey.ru

  15. Projects: Softkey.Mobi Platform (www.softkey.mobi) for trouble-free access to Softkey showcases through mobile phones and communicators. A customerislimitedneitherbyproductprice, norbya productcategory. Softkey.mobiallowsyoutobuysoftware, e-books, music—thewholerangeofproductsfromthemain Softkey catalogue.

  16. Projects: Softkey.Mobi SDK Payment module (www.softkey.biz/sdk), introduced for the first timein Russia; integrates into any digital product based on a mobile platform. • One-clickpurchase • Rangeofpaymentsystemsavailable • Paymentby SMS • Themoduleworksonthefollowingoperationsystems: Symbian, WinMobile, Java ME, RIM (BlackBerry)

  17. Projects: Softkey.Mobi for PC Softkey.Mobi cross-platform application is based on Microsoft Silverlight 4 technology. Now you don't have to go online to choose and buy goods. Many ways of payment are supported, including plastic cards. TheapplicationisavailableforWindows/MAC PC users. Internet connectionisrequiredonlyforpaymentprocessingandupdating. Thesolutionallowsdeveloperstoembedtoolsforautomatedpurchaseanddeliveryofdigitalgoodsintotheirownapplications. Itsinterfacefullymatchesthemain Softkey catalogueshowcase. • For questions: info@softkey.ru

  18. Contact information ZAO “Softkey” Moscow, Staroalekseevskaya St. 5, office 316 Tel.: +7 (495) 980-7250 Felix Muchnik, Director General, Softkey fmm@softkey.ru

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