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A Detailed Look at National TV

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A Detailed Look at National TV . 83% of Adult 18-49 Rating Points are in Cable (Total Day) . 66% of Adult 18-49 Rating Points are in Cable (Primetime) . 46% of News Rating Points are in Cable . 58% of Sports Rating Points are in Cable .

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A Detailed Look at National TV

83%ofAdult 18-49 Rating Points are in Cable (Total Day)

66%ofAdult 18-49 Rating Points are in Cable (Primetime)

46% of News Rating Points are in Cable

58% of Sports Rating Points are in Cable

73% of Drama Rating Points are in Cable

86% of Comedy Rating Points are in Cable

99% of Kids Rating Points are in Cable

99% of Movie 18-49 Rating Points are in Cable

Source: CAB analysis of Nielsen Data: GRPS in an average week-4 week average together; total day; Nov ’13; kids is based

On ch2-11

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