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SEO Site Clinic: Do your Websites Test Positive for SEO?. Panelist: Bryan Boettiger, Co-Founder and VP of Operations – Parallel Path Jon Aron, SEO Account Executive – Parallel Path Moderator: Janine Soika, Channel Market Leader – Verio. About Verio.

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seo site clinic do your websites test positive for seo

SEO Site Clinic: Do your Websites Test Positive for SEO?

Panelist:

Bryan Boettiger, Co-Founder and VP of Operations – Parallel Path

Jon Aron, SEO Account Executive – Parallel Path

Moderator:

Janine Soika, Channel Market Leader – Verio

about verio
About Verio
  • Premier web hosting, application hosting and SaaS applications vendor
  • Financially stable
    • Part of NTT Communications (world’s largest telecommunications company)
  • Owns the data centers and IP network
  • Award-winning services
  • Highest performance available
  • 24X7 technical and customer support
  • Industry leading Service Level Agreements
  • 100% focused on channel
viaverio partner program
viaVerio Partner Program
  • Via 1 Partner Model
    • 15% recurring commission on all customer sales
    • You do not have to provide monthly billing, technical or customer support (Verio handles)
  • Via 3 Partner Model
    • Allows partners to purchase our services at wholesale prices (nearly half retail pricing)
    • Resell services for a profit to end-customers
    • You provide monthly billing, technical and customer support to end customers

Contact us at www.viaverio.com or 888-224-9346

web 2 0 2010
Web 2.0 - 2010

SEO Site Clinic

seo site clinic web 2 0 nyc
SEO Site ClinicWeb 2.0 - NYC

Bryan Boettiger

+ Founding Partner/VP Operations

Jon Aron

+ SEO Account Executive

parallel path
Parallel Path

  • Analytically-driven online marketing specialists, established 2005
  • 16 employees, avg. SEM experience 5-10 years each
  • Consistently deliver 200% - 300% higher conversion rates than industry average
  • Located in Boulder, CO
parallel path services
Parallel Path Services

Retargeting/Remarketing

Media Buying

Local Listing & Local SEO

Social Media Consulting

Mobile Marketing

  • Search Engine Optimization
  • Pay-Per-Click
  • Landing Page Development
  • Affiliate Management
  • Analytics Consulting
slide8

Parallel Path Clients

Business to Consumer

Business to Business

seo site clinic web 2 0 nyc1
SEO Site ClinicWeb 2.0 - NYC

Agenda

Top Takeaways Overview

Example Site Review

Audience Site Review

Q&A

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SEO Site ClinicWeb 2.0 - NYC

Why SEO?

Depending upon the vertical 70-90% of users click on Organic first

**comscore reports 92% organic vs 8% Paid

slide11

SEO Site ClinicWeb 2.0 - NYC

!

Give Keywords the Respect they Deserve

  • Successful SEO Begins with a Sound Strategy
  • SEO is Web Design/Development
  • Leverage Tools Like Trends/Insights
slide12

SEO Site ClinicWeb 2.0 - NYC

=

Internal Assessment + Market Assessment + Competitive Assessment

  • What’s Working?
  • Analytics/Webmaster Tools/CRM
  • Brochures & Data Sheets
  • SMEs & Engineers
  • Focus Groups & Surveys
  • Mine PPC – Search Query Reports
  • Understand Buying Phrases
  • Know Your Competition
  • Competitor Keywords
  • Comparison Tools
  • Intitle Competition
  • External Link Audit
  • Ranking Reports

KEYWORDS

  • Analyze Your Market
  • Research Trends
  • Industry Websites, Publications, & Directories
  • Where Does Your Target Market
  • Go Online?
  • Growing or Retracting?
slide13

SEO Site ClinicWeb 2.0 - NYC

Win with Video SEO

YouTube is 3rd Most Trafficked Site

  • Video SEO is Much Less Competitive – Easier to Rank!
  • Distribute Everywhere You Can - YouTube, Social Media Sites & Video Sharing Sites
  • Create Stand Alone Page for Each Video
  • Use Term “Video” in Your Optimization
  • Optimize Video File & Meta Data Properties
  • Use Video Sitemaps (RSS & MRSS) to Help Engines Find/Index
  • Offer a Textual Transcript of Video Content
  • Keep Files in One Video Directory
slide14

SEO Site ClinicWeb 2.0 - NYC

“ ”

Sculpting, not just for Artists

  • Pay Attention to PageRank Distribution
  • Internal Linking Indicator of Page Importance
  • Integrate Keywords into Link Text
slide15

SEO Site ClinicWeb 2.0 - NYC

Tread Lightly. Code Matters.

  • Less Is More
  • Code-to-Content Ratio
  • Page Weight/File Size
  • Embedded CSS, JS, Tables
  • Parallelize Page Resources
  • Minify & Compress Files/Images
seo site clinic web 2 0 nyc3
SEO Site ClinicWeb 2.0 - NYC

Site Review - Yeticycles.com

seo site clinic web 2 0 nyc4
SEO Site ClinicWeb 2.0 - NYC

Yeticycles.com - Keywords

Home Page Title Tag:

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SEO Site ClinicWeb 2.0 - NYC

Yeticycles.com – Google Cache

seo site clinic web 2 0 nyc6
SEO Site ClinicWeb 2.0 - NYC

Yeticycles.com – Links

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SEO Site ClinicWeb 2.0 - NYC

Yeticycles.com – Links

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SEO Site ClinicWeb 2.0 - NYC

Yeticycles.com – Conclusion

  • All Flash Site w/No Content
  • Ignored Basic SEO – Title/Meta
  • Compete Very Well in IBL’s and Domain Age
  • Missing Great Opportunity to Grow Traffic
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SEO Site ClinicWeb 2.0 - NYC

Site Review – CDW.com

seo site clinic web 2 0 nyc11
SEO Site ClinicWeb 2.0 - NYC

CDW.com - Keywords

Home Page Title Tag:

Rank

Competition

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SEO Site ClinicWeb 2.0 - NYC

CDW.com – Information Architecture

seo site clinic web 2 0 nyc13
SEO Site ClinicWeb 2.0 - NYC

CDW.com – Page Speed/Crawlability

  • Lots of Excess Code
  • Embedded Scripting
  • Tables
  • Page Weight: 500kB
  • Code-to-Content Ratio Is Poor
  • Crawlability is Poor
  • Heavy Code & Large File Size Hinders Crawling
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SEO Site ClinicWeb 2.0 - NYC

CDW.com – URL’s

First Level

Second Level

Third Level

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SEO Site ClinicWeb 2.0 - NYC

CDW.com – Content > Duplicate Content

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SEO Site ClinicWeb 2.0 - NYC

CDW.com – Content > Keyword Density

IT Products

IT Services

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SEO Site ClinicWeb 2.0 - NYC

CDW.com – Content > Heading Tags

<h1> = 0

<h2> = 0

<h3> = 17

<h4> = 6

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SEO Site ClinicWeb 2.0 - NYC

CDW.com – IP

73 Domains

sharing the same

IP Address

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SEO Site ClinicWeb 2.0 - NYC

CDW.com – Links

  • 193,589 external links to this page
  • 377 links on this page
contact information
Contact Information

Bryan Boettiger

+ Founding Partner/VP Operations

[email protected]

Jon Aron

+ SEO Account Executive

[email protected]

questions

QUESTIONS?

Interested in becoming a viaVerio Partner?Visit our booth (#136) or www.viaverio.com.

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