Seo site clinic do your websites test positive for seo
This presentation is the property of its rightful owner.
Sponsored Links
1 / 38

SEO Site Clinic: Do your Websites Test Positive for SEO? PowerPoint PPT Presentation


  • 80 Views
  • Uploaded on
  • Presentation posted in: General

SEO Site Clinic: Do your Websites Test Positive for SEO?. Panelist: Bryan Boettiger, Co-Founder and VP of Operations – Parallel Path Jon Aron, SEO Account Executive – Parallel Path Moderator: Janine Soika, Channel Market Leader – Verio. About Verio.

Download Presentation

SEO Site Clinic: Do your Websites Test Positive for SEO?

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Seo site clinic do your websites test positive for seo

SEO Site Clinic: Do your Websites Test Positive for SEO?

Panelist:

Bryan Boettiger, Co-Founder and VP of Operations – Parallel Path

Jon Aron, SEO Account Executive – Parallel Path

Moderator:

Janine Soika, Channel Market Leader – Verio


About verio

About Verio

  • Premier web hosting, application hosting and SaaS applications vendor

  • Financially stable

    • Part of NTT Communications (world’s largest telecommunications company)

  • Owns the data centers and IP network

  • Award-winning services

  • Highest performance available

  • 24X7 technical and customer support

  • Industry leading Service Level Agreements

  • 100% focused on channel


Viaverio partner program

viaVerio Partner Program

  • Via 1 Partner Model

    • 15% recurring commission on all customer sales

    • You do not have to provide monthly billing, technical or customer support (Verio handles)

  • Via 3 Partner Model

    • Allows partners to purchase our services at wholesale prices (nearly half retail pricing)

    • Resell services for a profit to end-customers

    • You provide monthly billing, technical and customer support to end customers

      Contact us at www.viaverio.com or 888-224-9346


Web 2 0 2010

Web 2.0 - 2010

SEO Site Clinic


Seo site clinic web 2 0 nyc

SEO Site ClinicWeb 2.0 - NYC

Bryan Boettiger

+ Founding Partner/VP Operations

Jon Aron

+ SEO Account Executive


Parallel path

Parallel Path

  • Analytically-driven online marketing specialists, established 2005

  • 16 employees, avg. SEM experience 5-10 years each

  • Consistently deliver 200% - 300% higher conversion rates than industry average

  • Located in Boulder, CO


Parallel path services

Parallel Path Services

Retargeting/Remarketing

Media Buying

Local Listing & Local SEO

Social Media Consulting

Mobile Marketing

  • Search Engine Optimization

  • Pay-Per-Click

  • Landing Page Development

  • Affiliate Management

  • Analytics Consulting


Seo site clinic do your websites test positive for seo

Parallel Path Clients

Business to Consumer

Business to Business


Seo site clinic web 2 0 nyc1

SEO Site ClinicWeb 2.0 - NYC

Agenda

Top Takeaways Overview

Example Site Review

Audience Site Review

Q&A


Seo site clinic web 2 0 nyc2

SEO Site ClinicWeb 2.0 - NYC

Why SEO?

Depending upon the vertical 70-90% of users click on Organic first

**comscore reports 92% organic vs 8% Paid


Seo site clinic do your websites test positive for seo

SEO Site ClinicWeb 2.0 - NYC

!

Give Keywords the Respect they Deserve

  • Successful SEO Begins with a Sound Strategy

  • SEO is Web Design/Development

  • Leverage Tools Like Trends/Insights


Seo site clinic do your websites test positive for seo

SEO Site ClinicWeb 2.0 - NYC

=

Internal Assessment + Market Assessment + Competitive Assessment

  • What’s Working?

  • Analytics/Webmaster Tools/CRM

  • Brochures & Data Sheets

  • SMEs & Engineers

  • Focus Groups & Surveys

  • Mine PPC – Search Query Reports

  • Understand Buying Phrases

  • Know Your Competition

  • Competitor Keywords

  • Comparison Tools

  • Intitle Competition

  • External Link Audit

  • Ranking Reports

KEYWORDS

  • Analyze Your Market

  • Research Trends

  • Industry Websites, Publications, & Directories

  • Where Does Your Target Market

  • Go Online?

  • Growing or Retracting?


Seo site clinic do your websites test positive for seo

SEO Site ClinicWeb 2.0 - NYC

Win with Video SEO

YouTube is 3rd Most Trafficked Site

  • Video SEO is Much Less Competitive – Easier to Rank!

  • Distribute Everywhere You Can - YouTube, Social Media Sites & Video Sharing Sites

  • Create Stand Alone Page for Each Video

  • Use Term “Video” in Your Optimization

  • Optimize Video File & Meta Data Properties

  • Use Video Sitemaps (RSS & MRSS) to Help Engines Find/Index

  • Offer a Textual Transcript of Video Content

  • Keep Files in One Video Directory


Seo site clinic do your websites test positive for seo

SEO Site ClinicWeb 2.0 - NYC

“ ”

Sculpting, not just for Artists

  • Pay Attention to PageRank Distribution

  • Internal Linking Indicator of Page Importance

  • Integrate Keywords into Link Text


Seo site clinic do your websites test positive for seo

SEO Site ClinicWeb 2.0 - NYC

Tread Lightly. Code Matters.

  • Less Is More

  • Code-to-Content Ratio

  • Page Weight/File Size

  • Embedded CSS, JS, Tables

  • Parallelize Page Resources

  • Minify & Compress Files/Images


Seo site clinic do your websites test positive for seo

SEO Site ClinicWeb 2.0 - NYC

Sample Site Review


Seo site clinic web 2 0 nyc3

SEO Site ClinicWeb 2.0 - NYC

Site Review - Yeticycles.com


Seo site clinic web 2 0 nyc4

SEO Site ClinicWeb 2.0 - NYC

Yeticycles.com - Keywords

Home Page Title Tag:


Seo site clinic web 2 0 nyc5

SEO Site ClinicWeb 2.0 - NYC

Yeticycles.com – Google Cache


Seo site clinic web 2 0 nyc6

SEO Site ClinicWeb 2.0 - NYC

Yeticycles.com – Links


Seo site clinic web 2 0 nyc7

SEO Site ClinicWeb 2.0 - NYC

Yeticycles.com – Links


Seo site clinic web 2 0 nyc8

SEO Site ClinicWeb 2.0 - NYC

Yeticycles.com – Conclusion

  • All Flash Site w/No Content

  • Ignored Basic SEO – Title/Meta

  • Compete Very Well in IBL’s and Domain Age

  • Missing Great Opportunity to Grow Traffic


Seo site clinic web 2 0 nyc9

SEO Site ClinicWeb 2.0 - NYC

Drum Roll…..


Seo site clinic web 2 0 nyc10

SEO Site ClinicWeb 2.0 - NYC

Site Review – CDW.com


Seo site clinic web 2 0 nyc11

SEO Site ClinicWeb 2.0 - NYC

CDW.com - Keywords

Home Page Title Tag:

Rank

Competition


Seo site clinic web 2 0 nyc12

SEO Site ClinicWeb 2.0 - NYC

CDW.com – Information Architecture


Seo site clinic web 2 0 nyc13

SEO Site ClinicWeb 2.0 - NYC

CDW.com – Page Speed/Crawlability

  • Lots of Excess Code

  • Embedded Scripting

  • Tables

  • Page Weight: 500kB

  • Code-to-Content Ratio Is Poor

  • Crawlability is Poor

  • Heavy Code & Large File Size Hinders Crawling


Seo site clinic web 2 0 nyc14

SEO Site ClinicWeb 2.0 - NYC

CDW.com – URL’s

First Level

Second Level

Third Level


Seo site clinic web 2 0 nyc15

SEO Site ClinicWeb 2.0 - NYC

CDW.com – Content > Duplicate Content


Seo site clinic web 2 0 nyc16

SEO Site ClinicWeb 2.0 - NYC

CDW.com – Content > Keyword Density

IT Products

IT Services


Seo site clinic web 2 0 nyc17

SEO Site ClinicWeb 2.0 - NYC

CDW.com – Content > Heading Tags

<h1> = 0

<h2> = 0

<h3> = 17

<h4> = 6


Seo site clinic web 2 0 nyc18

SEO Site ClinicWeb 2.0 - NYC

CDW.com – IP

73 Domains

sharing the same

IP Address


Seo site clinic web 2 0 nyc19

SEO Site ClinicWeb 2.0 - NYC

CDW.com – Links

  • 193,589 external links to this page

  • 377 links on this page


Seo site clinic web 2 0 nyc20

SEO Site ClinicWeb 2.0 - NYC

The Verdict…..


Contact information

Contact Information

Bryan Boettiger

+ Founding Partner/VP Operations

[email protected]

Jon Aron

+ SEO Account Executive

[email protected]


Questions

QUESTIONS?

Interested in becoming a viaVerio Partner?Visit our booth (#136) or www.viaverio.com.


  • Login