Greenhouse+

1. Greenhouse+ • Entrepreneurship • in the • History of the European Ideas

2. Greenhouse+ • God Created Man – • - Or maybe vice versa, which would explain a lot

3. Greenhouse+ And both became Hostages - Pope Leo X Carl the Great - in a Fight for Power --

4. Greenhouse+ • -- the Prince and the Church were firmly in Power • Europe before 1400: • The State and the Church are installed by Good • God designated AUTHORITY: • Thus, Authority is divine! • Standing up against it is HERESY • Heresy is punished – • - in life by death • - in death by purgatory BlackMiddel Ages

5. So there is a concrete objective of life A life, lived in the honour of God – obediant and submissive to the guidelines, laid out by Church and Prince: That is your objective. Any deviation is a threat against the power - and - You are being evaluated at your terminal milestone !

6. Greenhouse+ --- no wonder, nothing happened at all ---

7. Greenhouse+ --- power is corrupted - rebellion smoulders • With the Renaissance and increasing wealth: education, culture and arts become affordable – • At the same time, the Church has lost credibility due to lost crusades. • Where were God? • And it becomes even more corrupted. • Just think of selling indulgence! • So the picture changes radically. Galileo Trial A sceptical attitude breaks through

8. Greenhouse+ The Church’s Maxims are challenged (Maxim. A fundamental principle or rule) --- the question is asked: what is really the meaning of Life ? --- No finite objective as such can be outlined. The ideal is NOT to produce a result - but to strive to achieve it -- Blaise Pascal o. 1650

9. Greenhouse+ --- the answers take shape, format and dircetion The idea about the infinite pursue is an encouragement to match the demands of Life To match the demands of life – is an urge to accept the insurmountable terms of existence – driven by a feeling that infinite pursue – is REAL LIFE!

10. Greenhouse+ --- art and culture are impacted -- After a long life characterized by failing to achive previously agreed and quite fundamental goals, Faust now face his death. His bets with Satan were lost and hence his soul. Faust now awaits the arrival of his Master, coming to collect his gains. Great is Faust’s surprice when instead he is picked up by three trumpeting angels, explaining the unexpected exit by the words: Wer immer strebend sich bemüht den können wir erlösen The Church has lost the battle: Even God is siding up with the rebellions Goethe, 1749 - 1832

11. Greenhouse+ --- philosophers drive it home-- • --to match the demands of life – • - is to live in the infinite pursue – • The infinite pursue is identical to existing as a human being • – is the effort by which one continously acquire one’s life – • -- and which can NEVER be put behind you as a result Søren Kierkegaard 1813 - 1855

12. Greenhouse+ --- what does it really mean to us to day ? • -- overall goals of life are unspecific -- • -- life is an infinite strive to achieve specific goals-- • -- it takes a lot of work and guts -- • -- whenever one goal is met, you set out for the next – • -- if you do not have a goal and a proces, • you feel unhappy, uncomfortable and – • USELESS = • NO IMPACT, NO RESPECT • Miserable life

13. Greenhouse+ -- Entrepreneurship – in this context -- • -- is to match the demands of life in a more • opportunity driven and enterprising way • -- is a never-ending story: • -- is NEVER put behind you in a result But it sure spins out a lot of results as you go!

14. Greenhouse+ Entrepreneurship is - in essence, a fine implementation of present day's perception of an ideal life.QED So: GO OUT THERE & DO IT! And that’s all there is to say about that! Forest Gump, 1994 Good luck, everybody -- Thank you for your patience -- see you around!