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Methodologies – part 3

Focus groups, nominal group process, Delphi technique. Methodologies – part 3. To Do. Review second year survey Focus group Nominal group technique Delphi study. Focus Group.

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Methodologies – part 3

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  1. Focus groups, nominal group process, Delphi technique Methodologies – part 3

  2. To Do • Review second year survey • Focus group • Nominal group technique • Delphi study

  3. Focus Group • Form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging

  4. Focus Group • 1. Define the purpose • 2. Identify the participants • 3. Develop the questions • 3-5 questions • Start easy & get more difficult

  5. Focus Group • 4. Identify a facilitator • Deal tactfully with outspoken participants • Conflicts of interest • Able to draw out quiet participants • Probe for full answers

  6. Focus Group • 5. Develop a script • Welcome group, purpose, process, introductions • Ask the questions • Wrap up, thank participants, give avenue for further input • 6. Select a location • 7. Conduct the focus group…

  7. Focus Group • Room set up • U shaped or everyone at 1 table • Flip chart, markers, tape • Name tags • Refreshments • Clock/watch • Recorder • Set the tone • Fun, open dialog, confidentiality

  8. Conduct a focus group Student attendance at ISU football games

  9. NomINAL group process/ tECHNIQUE

  10. NGT • Design to give everyone a voice • Formulates discussion • Increases group productivity • Uncovers divergent viewpoints

  11. NGT – How to • 1. State the question • 2. Silently write down answers for 5 minutes

  12. NGT – How to • 3. Round Robin…flip chart • 1 person at a time, 1 idea at a time • Number items as you go • Pass when list is complete, re-enter later • No evaluation of ideas • Encourage them to keep recording answers (hitchhiking)

  13. NGT – How to • 4. Establish priorities • Ratings • Points • Stickers • Anonymous ballot • Index cards • 1 item on each of 5 cards, rank order

  14. Delphi study

  15. Delphi Technique • Consensus building • Panel of experts • Consists of 3-4 rounds…

  16. Delphi Technique • Round 1 • Open ended question

  17. Delphi Technique • Round 2 • Review items generated in round 1 • Rate or rank order them

  18. Delphi Technique • Round 3 • Review items & statistical summary • Discuss disagreement

  19. Delphi Technique • Round 4

  20. Questions? Next week – copy of IRB

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