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InternationalHorticulture & Marketing
for 2nd year IHM students
Beijing, October 2010
My name = Albertien Kijne
E-mail: [email protected]
Major coordinator IHM and
lecturer (horticulture, finance, research)
Other IHM lectures:
Major coordinator Land and Water Management
(LWM) = Hans van den Dool
+ Hans van den Dool or Wybe Halsema (Sping)
Major coordinator International Agriculture and Trade
(IAT)= Marise Haesendonckx
Selection students IHM, IAT and LWM:
Lesson 1: Assignment 3 for IHM students
Your PPT presentations assignment 2
Excursion Xiao Tang Shan (XTS) company
1. Self portrait
2. Major-related essay – report 3-6 pages about a horticultural topic
3. Major related research
3.1 IAT (a Dutch branch in China)
3.2 IHM (horticultural production and the supply chain)
3.3 LWM (land use & environmental issues)
4. Organisational theory & practice
4.1 Description of Chinese organisation
4.2 Go to a Chinese organisation
Only students with an IELTS score of 5.5
or more will get a mark this week!
Students with IELTS > 5.5 score or higher:
Only students with an IELTS score of 5.5 or
more will get a mark now!
Students with IELTS 5 or lower:
- If your IELTS score is > 5.5 in March:
- You will get a mark for assignment 2 in March based on both your report and presentation
- You can also decide to do redo report and/or presentation in March
In 2000 the modern greenhouse company LIROCA was established in China, producing Lilies, Roses and Carnations in 3 hectares plastic tunnels with steel construction.
In the period 2000-2003 all produce was sold through the wholesale market for national destinations. Since 2004 export to South-Korea and Australia has been developed by means of a partnership with an Australian company.
Now a promising contact during a trade fair with a Dutch importer, who’s interested in the high quality Lilies, has set the goal to export to the Netherlands.
Trade channels in the Netherlands require participation of the producers in the MPS programme, so LIROCA needs to work on it and needs to reach a good MPS classification (A) within a period of 3 years.
MPS is an international certification organisation, based in the Netherlands, which assesses and certifies the environmental performance of floricultural producers. Environment, quality and social aspects are the main topics of MPS. MPS started promotion and awareness activities in China several years ago.
Read the information from the handouts, look at movie about MPS, and and then discuss and answer the following questions in your group of 3-4 students:
Make a plan for the company to get involvement in the MPS programme, aiming to reach the MPS-A status within 3 years. Pay attention particularly to the aspects:
·reducing the use of fertilisers;
·reducing the use of energy;
·reducing the use of crop protection agents;
·having a sustainable waste management;
·reducing the use of water;
And of course be aware that the quality of the Lilies stays at the high levels.
Act as the production manager of the company and make a plan with time schedule to present to your general manager.
In this assignment you are working on the
- Horticultural prod.40 hours - March 2011 or
- Land use & environm.40 hours - March 2011
Interview10 hours - May 2011
Please be aware that you have to pass for all assignments
and the final admission interview if you want to continue
your study n the Netherlands!
Make sure you finish in time. Therefore make a plan of work: how are you going to handle this assignment?
- identify the problem
Hand in a working plan this Friday with your group!
Needed for this assignment:
Pincelot Raymond P. 2004. Sustainable Horticulture: today and tomorrow. Prentice Hall.
Horticultural production and the value chain
ANY QUESTIONS NOW ABOUT ASSIGNMENT 3??