Tribal Marketing Getting your members to actually read and value your email. Tribal Email Marketing. Email Marketing that Your Audience Will Actually Care About and Read. Is Anyone Reading Your Email?. Basic Email Challenges:
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Getting your members
to actually read and value your email
Tribal Email Marketing
Email Marketing that Your Audience Will Actually Care About and Read
Is Anyone Reading Your Email?
The Biggest Problem is Irrelevance
Tribal Marketing – What is it?
that your audience actually consists of many different ‘tribes’ of consumers each with its own set of common interests, crises, causes, and passions
these tribes by asking consumers what information they would like to receive and also observing the content they consume
these tribes with shorter, single purpose emails, targeted to their common interests (in other words – get the right information to the right people!)
Why Should You Care?
Tribal Email -
Reinventing the Newsletter
A Typical Tribe
Tribes form around common passions, interests, crises, or causes. These tribes gravitate to shared possessions, shared knowledge, and shared rituals.
Be a Trusted Source
of Shared Knowledge
A Simple First Step –
Let Them Choose!
Let your members “subscribe” to the specific content they want based on tribal interest
Step 2 – Develop/Acquire New Content and Serve More Tribes
From Tribal Email Marketing