NAES-First Line Extension System: an overview

1. NAES-First Line Extension System: an overview Dr. S. SENTHIL VINAYAGAM PRINCIPAL SCIENTIST (Agri. Extension) NAARM, Hyderabad 09.07.2016

2. “One Of The Largest Systems In The World” Central Govt. State Govt.

3. Institutional Structure of NAES in India Ministry of Agriculture & Farmer Welfare, GOI • Department of Agriculture, Cooperation & Farmers Welfare (DAC& FW) • DOE • MANAGE • EEIs (4) • Department of Agricultural Research and Education (DARE) • ICAR-ATARIs-KVKs • Agricultural Education • International Cooperation • Department of Animal Husbandry, Dairying and Fisheries (DAHD&F) • Animal Husbandry • Dairy Development • Fisheries • NDDB • NFDB

4. Focus Areas (MoA & FW) Double the farmers income Irrigation – about 30 lakh ha. SH Card – 14 cr. Soil and Seed Testing facilities (through 2000 model retail outlets) Fertilizer companies to co-market city compost 5 lakh farm ponds 10 lakh compost pits 10 millions tons productions under NFSM e-market platform and APMC Act Agriculture credit (15000 cr ), PMFBY (5500 cr)

6. KrishionnatiYojana(58422 cr.) NFSM Mission on Int. Devp. On Horti (NHM, NMNEH, NBM, CDB, CIH) NMOOP (OPP, OPDP, TBO). Earlier ISOPOM NMSA (RAD, OFWM, SHM, CCSA, Paramapragat, SH Card, ) – NICRA Learning NMAET (SAME, SMSP, SMPP, SMAM) IS Agri. Mktg. (AMI, MRIN, SAGF, ABD, Trg. at NIAM) IS. Ag. Census and Statistcis IS. Ag. Cooperation (NCDC, Cooperative society) NA Tech. Infra. Fund (e-market)

7. Schemes (contd..)

8. Present Perspective…. Indian Agriculture Frontline Extension System • ATMA - DARE, Govt. of India and World Bank (1998-2005) • Pilot Project and Decentralized Extension Approach under NATP (2005-09) • ATMA in 639 districts, • NMAET (2012-17)

9. Mainstream Extension System • Extension Reforms (ATMA) Scheme • Kisan Knowledge Management System (KCC, Farmers Portal) • Krishi Programmes scheduling and Management System (AIR, DD)

10. ERS (ATMA) - OBJECTIVES Autonomous Institutions Multi-agency Extension Strategies Farming System Approach Group Approach (CIGs & FIGs) Convergence Gender Concerns Sustainability

11. Organizational Set-up of ATMA Execution

12. PROPOSED ACTIVITES UNDER ERS

13. Advisory to farmers • Processing & value addition Tamil Nadu Farm Crop Management System (FCMS) • Future market • Price trend • Information to • Departments Farmer Data Base Individual Farm Mapping, Land & water status Bouquet of crops & IFS SMS/ Email alerts Crop Plan Village, Block & District level planning Input Assessment & Stake holders synergy Crop Health Monitoring Yield Forecast & Advance Mkt. Assmt.

14. Extension Service Providers in a district Example : Gadag District of Karnataka ARS – 5 Scientists KVK – 10 Scientists Private Company personnel - 23 F A R M E R S Input Dealers Fertilizer – 288 Pesticide – 201 Seeds - 340 SHGs – 8050 JLGs - 1000 NGOs – 8 Field staff - 136 Agri-preneurs – 4 Para-technical - 150 Villages 347 Holdings area 388014 ha Holdings 148970

15. PPP IAD MAIZE MODEL Maharashtra- Project approach to Extension Farmer School UPL-ADVANTA MONSANTO PIONEER VENKY’S • F – Farmer • I – Industry • R – Research • E – Extension FARMER • P – Productivity • Q – Quality • R – Returnability • S – Sustainability INCREASED CORN PRODUCTIVITY Area : 5000 Ha . Farmers : 5000 Micro projects : 25 (Each of 200 Ha) • Project Area : AURANGABAD, JALNA, BULDHANA, Dhule, Nadurbar

16. KISAN CALL CENTER Instant contact between farmer and experts 1800-180-1551Toll free number to get expert advice in all fields of farmingAvailable 6 AM to 10 PM Seven days a week Department of Agriculture and Cooperation (DAC) Ministry of Agriculture, Government of India Call Center operator:- Caretel Infotech Ltd. Consultant :- Telecommunications Consultants India Limited (TCIL)

17. Krishi Darshan Farm related programmes of 30 min. duration – 6 days/week DD - National, 18 Regional, 180 HPT/LPT AIR- 96 Rural FM Radio Stations DD Kisan Channel

18. Community Radio 2006 - new policy allowed agricultural universities, educational institutions and civil society institutions to apply for a community radio broadcasting license under the FM band 88–108 MHz At present 179 Community Radio Stations – number is growing ATMA has earmarked funds

19. XII Plan -National Mission on Agricultural Extension & Technology (NMAET)-6800 Cr.

20. Strategy of NAEM 1. Sustainable small farm agriculture 2. Convergence of technologies, schemes, institutions & operations 3. Knowledge driven growth 4. Precision, quantification and benchmarking 5. Inclusive growth 6. Harness the potential of KVKs 7. Fully leverage power of ICT 8. Strengthen HRD of Extension - MANAGE, EEIs and SAMETIs 9. Leveraging youth for agriculture 10. Launch “Jai Kisan” movement 10. Household food and nutrition security

21. Four-pronged extension Strategy Quality extension to every farmer (12.73 crore ) by judicious mix of physical outreach, capacity building, PPP, ICT, Interactivity

22. Sub-Missions of NMAET (NMAET) consists of 4 Sub Missions: Sub Mission on Agricultural Extension (SMAE) Sub-Mission on Seed and Planting Material (SMSP) Sub Mission on Agricultural Mechanization (SMAM) Sub Mission on Plant Protection and Plant Quarantine (SMPP) The common threads running across all 4 Sub-Missions are Extension & Technology

23. Illustration on Convergence under Sub-Missions of NMAET

24. Strengthening new initiatives of DAC • Integration of Web - Mobile - KCC - CSC through www.farmers.gov.in • Undertaking projects under CHAMAN (Co-ordinated program on Horticultural Assessment and Management using Geo-Informatics ) • Convergence in National Agricultural Extension Mission and Technology (NAEM&T) • Project on Certified Farm Advisors • Active involvement in DAESI, PGDAEM and AC & ABC of MANAGE programs. • Upscaling of Community Radio Station (CRS) in remote locations • Implementation of “Agromet Advisories” by IMD, Pune.

25. Thanks