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Pipeline Public Awareness Programs: Lessons Learned November 4, 2010. Public Awareness Program Objectives. Raise awareness of affected public and key stakeholders of presence of pipelines Increase understanding of role of pipelines in transporting energy

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Pipeline Public Awareness Programs: Lessons Learned November 4, 2010

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Pipeline public awareness programs lessons learned november 4 2010

Pipeline Public Awareness Programs:Lessons LearnedNovember 4, 2010


Public awareness program objectives

Public Awareness Program Objectives

  • Raise awareness of affected public and key stakeholders of presence of pipelines

  • Increase understanding of role of pipelines in transporting energy

  • Help public understand accidents are possible, but pipelines still safe transportation

  • Help public understand measures pipeline operators take to prevent accidents

  • Help public understand the steps they can take to prevent and respond to pipeline emergencies


Objectives of the rp

Objectives of the RP

  • Assist pipeline operators develop framework for public awareness program

  • Assist operators with determining factors that may indicate enhancements necessary

  • Provide practices that are clear, reasonable and practical to enhance pipeline safety


Timeline

Timeline

  • 2003: API RP 1162 drafted

  • May 2005: API RP 1162 incorporated into regulation

  • June 20, 2006: Clock starts ticking on PAPs

  • June 20, 2010: End of 1st 4-year cycle; external measurement must be completed


2006 2010 challenges

2006 – 2010: Challenges

  • Supplemental (Enhanced) programs

    • Implementation

      • Internal

    • Triggers

    • Diverse industry = no cookie-cutter approach

    • Getting key stakeholders to pay attention

      • Motivation


2006 2010 challenges1

2006 – 2010: Challenges

  • Measuring change in behavior

    • Impossible to measure quantitatively

      • Clutter

    • Can be measured anecdotally and applied

    • Communication process: attention, awareness, agreement, opinions, behavior…

      • More informed and aware = more likely to act

    • Goal of API RP 1162 is increased awareness, not behavior change


2006 2010 challenges2

2006 – 2010: Challenges

  • Evaluating program effectiveness

    • Define effective

      • Reaching intended recipients?

      • Easy to understand messaging, content?

      • Behavior change?

      • Bottom-line results?

    • What can we effectively measure, and how?


Revision of api rp 1162

Revision of API RP 1162

  • Revised document completed

  • Currently in publication process

  • Editorial changes

    • Remove redundancies

    • Streamline writing

    • Improve document functionality


Pipeline public awareness programs lessons learned november 4 2010

  • Substantive issues addressed

    • Number of messages

      • Baseline (core safety) vs. Enhanced (non-core safety)

    • Delivery methods

      • Increased flexibility for operators

    • Measurement

      • Awareness vs. change in behavior


Conclusions

Conclusions

  • Not a perfect program

    • Continued improvement

    • Adapt to changing environments

  • Shared goals

    • Safety

    • Increased awareness of pipelines in communities

  • Partnership: How can we work together?


Contact information

Contact information

Terri Larson

Terri.larson@enbridge.com

uspublicawareness@enbridge.com

713-353-6317


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