Ad Ex 2009 Internet advertising spending in Europe. Agenda. Topline figures Methodology Key trends. Topline Figures. The Results. 14.7 billion euros. Key facts and figures. €14.7bn market compared to €16.2bn in the US Growing +4.5% like-for-like, a slow-down from +20% in 2008
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14.7 billion euros
Source for USA data: IAB/PWC
*New in 2009
No Agency commissions
Campaigns x Ratecard
Comparing “apples to apples”
Note: Like-for-like growth is calculated excluding the new submissions (Bulgaria, Slovakia, Switzerland and Russia) for which no data was available in 2008.
Markets: contrasting trends among emerging markets
+5% to +10%
0% to +5%
Online adspend growth 2009
-5% to 0%
*Calculated using Screen Digest Advertising Intelligence data which incorporates TV, print, radio, outdoor and cinema advertising