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Market Monkeys. Round Table Group 2005 Case Opening. MS&E 271 April 19, 2006. Wai Eric Cheung Chang Yup Kim Derek Ku Kevin Kuang Leon Chee Kit Leong Weiquan Lu Danny Tsen g. Diagnosis: TALC. 2004 Income Analysis. Revenue. Litigation. 1%. Data Licensing. 1%. Corporate Learning.

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market monkeys

Market Monkeys

Round Table Group 2005 Case Opening

MS&E 271

April 19, 2006

Wai Eric Cheung

Chang Yup Kim

Derek Ku

Kevin Kuang

Leon Chee Kit Leong

WeiquanLu

Danny Tseng

diagnosis talc
Diagnosis: TALC

2004 Income Analysis

Revenue

Litigation

1%

Data Licensing

1%

Corporate Learning

Investment Management

91%

7%

Investment

Management

Litigation

Time

Adapted from: Moore (2002), Crossing the Chasm,

and Wiefels (2002), The Chasm Companion.

2004/2005 TAD/TAM Analysis

  • Litigation Market - Early Majority
  • Investment Management - Early Adapter
decision 6ms
Decision: 6Ms

Establish market leadership in Litigation; Secure beachhead and become a major player in the Investment Management Industry

Customervisits (20%)

Conference (15%)

Conference (25%)

Contact Expansion (25%)

Research (5%)

Web Ads (10%)

Research (5%)

Try-before-you-buy (15%)

Publication (15%)

Contact Expansion(5%)

Customer Visit (25%)

Publication (10%)

Try-before-you-buy (5%)

Web Ads (20%)

Sources: Crossing the Chasm, Geoffrey A. Moore (2002) – High-tech Marketing Enlightenment Marketing Toolkit, MS&E 271

analysis i swot

Litigation

Investment Management

Analysis I: SWOT
slide5

Analysis II: Economic

Margin Projection with Sensitivity Analysis

Millions

-Very strong growth in investment management customers early on

-Investment management revenue surpasses litigation

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