Promomap promotions on the map
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PromoMap: Promotions on the Map. Xiangye Xiao Oct. 12, 2009. Scenario of Searching Flyers on the Map (from Customers). Buy some food after work on the way home ? => Check the flyers of Carrefour and Walmart. Scenario of Searching Coupons on the Map (from Customers).

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PromoMap: Promotions on the Map

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Promomap promotions on the map

PromoMap:Promotions on the Map

Xiangye Xiao

Oct. 12, 2009


Scenario of searching flyers on the map from customers

Scenarioof Searching Flyers on the Map (from Customers)

Buysomefoodafterworkonthewayhome?=>ChecktheflyersofCarrefourandWalmart


Scenario of searching coupons on the map from customers

Scenario of Searching Coupons on the Map (from Customers)

Offeradinner?=>Findanearbyrestaurantandprintitscoupons


Scenario of searching promotions of competitors from salesmen

Scenario of Searching Promotions of Competitors (from Salesmen)

What are my nearby competitor ‘s promotions in this holidays?


Promomap

PromoMap

  • Collect, analyze, and display promotions in a map interface

  • By panning and zooming in the map interface, users can retrieve promotions based on geographic regions

  • See different promotions depending on the position and zoom level


User interface

User Interface

Group promotions based on the business types


When zoom in on the map

When Zoom In on the Map

  • Different promotions and more details of promotions are displayed

Promotions of the

Same company at multiple branches are displayed


Challenges

Challenges

  • Collect and extract promotions precisely

  • Correctly identify the geographic footprint of a promotion, i.e., geocoding

  • Cluster promotions based on their services/locations

  • Storage and operations of promotions

    • Remove an expired promotion

    • Search a similar/identical promotion

    • Insert a new promotion

  • User interface issues


Requirements for participants

Requirements for Participants

  • Basic knowledge on information retrieval

  • Basic knowledge on tree based data structures

  • Programming with C#, Java, B/S


What can participants learn

What can Participants Learn

  • Knowledge:

    • Spatial indexes

    • Clustering algorithms

    • Framework of geographic information system (GIS)

    • Location based services

  • Skills

    • Research skills: paper reading & writing, problem formulation, solution proposal, experimental evaluation

    • Developing skill with Google Maps API


Useful links

Useful Links

  • http://www.dahongbao.com/

  • http://bj.58.com/yhq/

  • http://www.yinggou.com/indexCuXiao.html

  • http://www.byit365.com/

  • Teitler, B. E., Lieberman, M. D., Panozzo, D., Sankaranarayanan, J., Samet, H., and Sperling, J. NewsStand: a new view on news. In ACMGIS '08.


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