Promomap promotions on the map
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PromoMap: Promotions on the Map PowerPoint PPT Presentation


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PromoMap: Promotions on the Map. Xiangye Xiao Oct. 12, 2009. Scenario of Searching Flyers on the Map (from Customers). Buy some food after work on the way home ? => Check the flyers of Carrefour and Walmart. Scenario of Searching Coupons on the Map (from Customers).

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PromoMap: Promotions on the Map

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PromoMap:Promotions on the Map

Xiangye Xiao

Oct. 12, 2009


Scenarioof Searching Flyers on the Map (from Customers)

Buysomefoodafterworkonthewayhome?=>ChecktheflyersofCarrefourandWalmart


Scenario of Searching Coupons on the Map (from Customers)

Offeradinner?=>Findanearbyrestaurantandprintitscoupons


Scenario of Searching Promotions of Competitors (from Salesmen)

What are my nearby competitor ‘s promotions in this holidays?


PromoMap

  • Collect, analyze, and display promotions in a map interface

  • By panning and zooming in the map interface, users can retrieve promotions based on geographic regions

  • See different promotions depending on the position and zoom level


User Interface

Group promotions based on the business types


When Zoom In on the Map

  • Different promotions and more details of promotions are displayed

Promotions of the

Same company at multiple branches are displayed


Challenges

  • Collect and extract promotions precisely

  • Correctly identify the geographic footprint of a promotion, i.e., geocoding

  • Cluster promotions based on their services/locations

  • Storage and operations of promotions

    • Remove an expired promotion

    • Search a similar/identical promotion

    • Insert a new promotion

  • User interface issues


Requirements for Participants

  • Basic knowledge on information retrieval

  • Basic knowledge on tree based data structures

  • Programming with C#, Java, B/S


What can Participants Learn

  • Knowledge:

    • Spatial indexes

    • Clustering algorithms

    • Framework of geographic information system (GIS)

    • Location based services

  • Skills

    • Research skills: paper reading & writing, problem formulation, solution proposal, experimental evaluation

    • Developing skill with Google Maps API


Useful Links

  • http://www.dahongbao.com/

  • http://bj.58.com/yhq/

  • http://www.yinggou.com/indexCuXiao.html

  • http://www.byit365.com/

  • Teitler, B. E., Lieberman, M. D., Panozzo, D., Sankaranarayanan, J., Samet, H., and Sperling, J. NewsStand: a new view on news. In ACMGIS '08.


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