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PromoMap: Promotions on the Map. Xiangye Xiao Oct. 12, 2009. Scenario of Searching Flyers on the Map (from Customers). Buy some food after work on the way home ? => Check the flyers of Carrefour and Walmart. Scenario of Searching Coupons on the Map (from Customers).

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Promomap promotions on the map

PromoMap:Promotions on the Map

Xiangye Xiao

Oct. 12, 2009


Scenario of searching flyers on the map from customers
Scenarioof Searching Flyers on the Map (from Customers)

Buysomefoodafterworkonthewayhome?=>ChecktheflyersofCarrefourandWalmart


Scenario of searching coupons on the map from customers
Scenario of Searching Coupons on the Map (from Customers)

Offeradinner?=>Findanearbyrestaurantandprintitscoupons


Scenario of searching promotions of competitors from salesmen
Scenario of Searching Promotions of Competitors (from Salesmen)

What are my nearby competitor ‘s promotions in this holidays?


Promomap
PromoMap Salesmen)

  • Collect, analyze, and display promotions in a map interface

  • By panning and zooming in the map interface, users can retrieve promotions based on geographic regions

  • See different promotions depending on the position and zoom level


User interface
User Interface Salesmen)

Group promotions based on the business types


When zoom in on the map
When Zoom In on the Map Salesmen)

  • Different promotions and more details of promotions are displayed

Promotions of the

Same company at multiple branches are displayed


Challenges
Challenges Salesmen)

  • Collect and extract promotions precisely

  • Correctly identify the geographic footprint of a promotion, i.e., geocoding

  • Cluster promotions based on their services/locations

  • Storage and operations of promotions

    • Remove an expired promotion

    • Search a similar/identical promotion

    • Insert a new promotion

  • User interface issues


Requirements for participants
Requirements for Participants Salesmen)

  • Basic knowledge on information retrieval

  • Basic knowledge on tree based data structures

  • Programming with C#, Java, B/S


What can participants learn
What can Participants Learn Salesmen)

  • Knowledge:

    • Spatial indexes

    • Clustering algorithms

    • Framework of geographic information system (GIS)

    • Location based services

  • Skills

    • Research skills: paper reading & writing, problem formulation, solution proposal, experimental evaluation

    • Developing skill with Google Maps API


Useful links
Useful Links Salesmen)

  • http://www.dahongbao.com/

  • http://bj.58.com/yhq/

  • http://www.yinggou.com/indexCuXiao.html

  • http://www.byit365.com/

  • Teitler, B. E., Lieberman, M. D., Panozzo, D., Sankaranarayanan, J., Samet, H., and Sperling, J. NewsStand: a new view on news. In ACMGIS '08.


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