The troubled twenties society and culture
Download
1 / 25

The Troubled ‘Twenties Society and Culture - PowerPoint PPT Presentation


  • 126 Views
  • Uploaded on

The Troubled ‘Twenties Society and Culture. Upper class lives. Landlords and Tenants. Landlords and Tenants. Impoverished tenants. Landlords and Tenants. Urban poor. Urban poor. Working class protest. Middle classes as buffer?. Modernizing owner- cultivators in countryside.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' The Troubled ‘Twenties Society and Culture' - barbie


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
The troubled twenties society and culture

The Troubled ‘TwentiesSociety and Culture


Landlords and tenants

Landlords and Tenants



Landlords and tenants2

Landlords and Tenants





Middle classes as buffer
Middle classes as buffer?

  • Modernizing

  • owner-

  • cultivators

  • in countryside


The old middle classes
The “old” middle classes

Wholesalers and retailers,

41% of employed in Tokyo,

280,000/

700,000


New middle class at work
New middle class: at work

  • New “salaried”

  • middle class,

  • and new lifeways





New middle class at the department store
New middle class: at the department store

  • New “salaried”

  • middle class,

  • and new lifeways

  • Mitsukoshi

  • Dept Store

  • Delivery service


Selling to the middle class
Selling to the middle class

If you buy a Singer sewing machine, you can amortize it in just a few months

  • Modern as “rational” and “frugal”; as investment in future


Selling to the middle class1
Selling to the middle class

  • Modern as independent and liberated:

  • “the modern woman can stand

  • proudly on her own, if she has to”


Selling to the middle class2
Selling to the middle class

  • New “salaried”

  • middle class,

  • and new lifeways



Albert Rabenbauer, Die Reklame (1929):Cover


Jupp Wiertz, Vogue, for F. Wolff & Sohn, Germany (1929)



Anxiety over the modern girl at work
Anxiety over the modern girl at work

  • In factories: new militancy


Anxiety over the modern girl at work1
Anxiety over the modern girl at work

  • In factories: new militancy


Conclusions
Conclusions

  • Persistent divisions: landlord-tenant, bosses and workers

  • An emerging middle, as stabilizer?

  • Excitement and anxiety

    • Delight of the new, the Western, fashion and freedom for women

    • Anxiety at these same trends; a heightened fear of social disorder and cultural change


ad