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Industrial sales survey

Industrial sales survey. What we have available is:. Knowledge of markets Knowledge of customers Desire to increase our sales to industries. Net work potential, opportunities. OFI Industrial Sales Survey Where we sell To whom we sell Which products we sell Where we want to sell.

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Industrial sales survey

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  1. Industrial sales survey

  2. What we have available is: Knowledge of markets Knowledge of customers Desire to increase our sales to industries Net work potential, opportunities

  3. OFI Industrial Sales Survey • Where we sell • To whom we sell • Which products we sell • Where we want to sell

  4. Importance of industrial sales for OFI companies Dragsbaek approx. 40% of total sales Sonneveld approx. 80% - Idun approx. 40% - Odense approx. 40% - Belusa F. approx. 40% - Credin Denmark approx. 20% - OFR approx. 25% -

  5. Industrial sales through OFI S & D companies • Sweden – Kåkå industrial sales team • Lantmännen Unibake, Findus, Godbiten etc. • Cover all of most important industrials in Swedish market • 4/5 people with huge inside knowledge Minordija / Lanordija / Vilmix *Selling to Fazer, Vaasan etc *Daily contacts to number of industrials

  6. + all our contacts….

  7. As an example - Dragsbaek industrial sales : Denmark: Lantmännen, Kohberg, Givesco Germany: Fronhofs, TKB Grötsch, GMK France: Delifrance, Pasquier, La Panatiere Belgium: Gourmand Sweden: Pågen, Lantmännen, Findus, Givesco, Godbiten, Bergmans….. Finland: Fazer, Vaasan, Myllyn Paras Baltics: Fazer, Vaasan, Mantinga…..

  8. Product matrix: Dragsbaek/Belusa/OFR/VMG: Pastry margarine, Dough margarine Odense: Marcipan, Persipan, Sugar paste Credin D. : Custard Powder, Glacing agents, special mixes Sonneveld: Bread improvers, Release agents, liquishort, Bread mixes Jästbolaget: Yeast

  9. Customer base: Bread producers & Pastry producers

  10. German market - example • Interest to enter / increase sales in • the German market • Sonneveld • Odense • Dragsbaek • + more

  11. Who within OFI has today experience and contacts in the German Market ? • Dragsbaek selling to: • Fronhof • TBK • GMK Credin Denmark: - Selling to Lantmännen • Odense, Germany, selling to : • Horst Schluckwerder OHG • Conditess Feine Kuchen • Cooperath und Wiese • Ifri-Schuhmann GmbH • Edeka

  12. Discussion : Do we find such ”industrial map” useful ? How can we improve it ? How can we use it ?

  13. Thank you for your attention

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