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Adapting to Your Audience

Adapting to Your Audience. Anticipating the needs and interests of your audience and developing a strategy to respond to them. When Speaking to a Diverse Audience. 1.Search for Commonalities 2. Establish your Credibility Include supporting materials

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Adapting to Your Audience

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  1. Adapting to Your Audience Anticipating the needs and interests of your audience and developing a strategy to respond to them

  2. When Speaking to a Diverse Audience • 1.Search for Commonalities • 2. Establish your Credibility • Include supporting materials • 3. Use language that appeals to all members of the audience • Continuously attend to all segments of your audience

  3. Demographics vs. Psychographic Information • Demographic Information: Key characteristics of a population; age, gender, ethnicity, educational level, income level, etc… • Psychographic Information: psychological standpoints such as standpoints, values, attitudes and beliefs.

  4. Standpoints, Values, Attitudes, Beliefs • Standpoint: The location or place from which an individual views, interprets and evaluates the world • Value: Concept of what is good, right, worthy or important • Attitude: Reflects how a person feels about something • Beliefs: Something a person accepts as true or existing

  5. Types of Audiences • Positive ( Pathos) • Uninformed (Ethos, Pathos, Logos) • Negative ( Ethos, Logos) • Apathetic (Ethos, Pathos, Logos)

  6. Speech Types • Informative • Persuasive • To Entertain

  7. Engagement 2: Pretend your group is an advertising team promoting a health club. Analyze the audience given to you and consider what demographic characteristics they would have. Then develop a commercial advertising your health club that is targeting that type of audience. For example if your audience is senior citizens, how would you persuade them to go to your health club? Your group must provide at least 5 reasons to join and you can make-up facts for this activity to promote your club. You will act this out, in front of the class.

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