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March of Dimes. What is it?. March of Dimes (formerly National Foundation for Infantile Paralysis) is a non-profit organization created by Franklin D. Roosevelt initially to fight polio Later, in 1958 the main focus became to help prevent premature birth and birth defects in children.

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March of Dimes

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March of dimes

March of Dimes


What is it

What is it?


March of dimes

March of Dimes (formerly National Foundation for Infantile Paralysis) is a non-profit organization created by Franklin D. Roosevelt initially to fight polio

Later, in 1958 the main focus became to help prevent premature birth and birth defects in children


M o d as a brand

M.O.D. as a Brand

  • March of Dimes is a leading nonprofit brand and a strong nonprofit partner

  • Has a track record of producing marketing &business objectives with clients through its diverse portfolio of events and programs.

  • #1 recognized major health charity by moms and #2 recognized major health charity by women


P eople for or against m o d

People for or against M.O.D.?

  • In some cases the genetic counselors or doctors for M.O.D. have implied that abortion is a “possible” treatment for some pre-natal birth defects when no medical cure is available

  • Prior abortions are the third highest risk factor associated with premature birth which is important info. NOT listed on the M.O.D. website


March of dimes

Ctd…

M.O.D. supports--------------

  • federally funded embryo-destructive stem cell research

  • pre-implantation genetic diagnosis (PGD)

    Embryos with traits such as -----------

  • Down syndrome or TaySachs are rejected.


Sponsors

Sponsors

  • FedEx

  • Johnson & Johnson

  • Sounds of Pertussis

  • United Airlines

  • Farmers Insurance Group

  • First Response

  • Kmart

  • Watson Pharmaceuticals

    And many more……


Media relations

Media Relations

  • Television Commercials

  • Radio spots

  • Magazine Ads

  • Internet(Facebook Twitter pages)

  • YouTube

    (Most varying by chapter)


Celebrity involvement

Celebrity Involvement

"The involvement of high profile celebrities is key, as we aim for the day when all babies will be born healthy,“

-Jane Chmielinski, New York City's 2008 March for Babies Chairperson.

  • http://www.youtube.com/watch?v=sGpSOgHTABM


Advocacy

Advocacy

  • The PREEMIE Act allows enhanced research, education & intervention intended to improving pregnancy outcomes

  • $5 million from Commemorative Coin Act would go to improving the health of women and children


Employee perks

Employee Perks

Discounts on----

  • Cell Phone Bills

  • Personal Vacations

  • Dining

  • Electronics

  • Miscellaneous Merchants


Employee relations some employee comments

Employee Relations(some employee comments)

  • “Supportive people”

  • “Fun & Creative company”

  • “Challenging position”

  • ”Family oriented”

  • “Rewarding Position”

  • “No Health Benefits”

  • “Too much down-time”


How is m o d funded

How is M.O.D. funded?

  • M.O.D. website

  • Fundraisers

  • Coin Collection Centers

  • Business Leader donations

  • Recipient of a number of continuous trusts


Too good to be true

Too Good to be True?

March of Dimes-----

  • funded medical research involving animals

  • supported a process that got FDA approval for the 7,500%-15,000% increase in the cost of a drug that prevents premature birth


Thoughts

Thoughts?

My Pros

My Cons (hurts external image)

Funds Animal Testing

federally funded embryo-destructive stem cell research

Makena Drug Controversy

Slightly deceptive advertising

  • Well-known organization that organizes vast resources

  • Really has improved many lives by trying to enhance prenatal care &providing treatment to children born with birth defects

  • Many, Many ways to donate and volunteer

  • Online community where you can share stories and receive support


References

References

1.How is March of Dimes funded? (n.d.). Retrieved October 24, 2012, from http://www.ehow.com/how-does_4572363_how-march-dimes-funded.html

2. Life Issues Institute. (2009, July). Seven Reasons to Boycott the March of Dimes. Retrieved October 23, 2012, from http://www.lifeissues.org/marchofdimes/sue_enouen_7-09.htm

3. March of Dimes. (2011). Retrieved October 24, 2012, from PR Newswire: http://www.prnewswire.com/news-releases/eli-manning-teams-up-with-march-of-dimes-in-new-york-city-56794137.html4.

4. March of Dimes. (2012). Advocacy. Retrieved October 23, 2012, from http://www.marchofdimes.com/advocacy/advocacy.html

5.March of Dimes. (2008,2009). Corporate Sponsors. Retrieved October 22, 2012, from http://www.marchofdimes.com/partnersandsponsors/faq_promotions_brand.html

6. March of Dimes Employer Reviews. (n.d.). Retrieved October 23, 2012, from Indeed: http://www.indeed.com/cmp/March-of-Dimes/reviews

7. March of Dimes. (2010, August 26). History of March of Dimes. Retrieved October 23, 2012, from http://www.marchofdimes.com/mission/history_indepth.html

8. Prevention Activities. (n.d.). Retrieved October 23, 2012, from http://www.marchofdimes.com/advocacy/prevention_coinact.html

9. YouTube. (n.d.). Retrieved October 24, 2012, from Eli Manning for March of Dimes: http://www.youtube.com/watch?v=sGpSOgHTABM


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