Chapter 1 Assessing the Environment – Political, Economic, Legal, Technological. Kristopher Blanchard North Central University. The Global Business Environment. The Global Marketplace is complex, interdependent, and dynamic Challenges include politics, culture, and technology
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North Central University
“The dominance of the United States is already over. What is emerging is a world economy of blocs represented by NAFTA, The European Union, and ASEAN. There’s no one center in this world economy.”
- Peter Drucker
Fortune, January 12, 2004
Globalization means we share jobs as well as goods.
- FINANCIAL TIMES,
August 27, 2003
“In China, the old joke goes, a contract is a pause in the negotiation.”
- VANESSA CHANG, KPMG PEAT MARWICK