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QUICK TIPS AND IDEAS

QUICK TIPS AND IDEAS. DRESS CODE!!. A fabulous product display can so easily be ruined by unprepared and un-groomed staff. . Dress comfortably and appropriately, you’ll be there for quite a long time . . Be on TIME!. Advantages: -Proper set-up with no rush or stress .

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QUICK TIPS AND IDEAS

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  1. QUICK TIPS AND IDEAS

  2. DRESS CODE!! A fabulous product display can so easily be ruined by unprepared and un-groomed staff. Dress comfortably and appropriately, you’ll be there for quite a long time.

  3. Be on TIME! Advantages: -Proper set-up with no rush or stress. -ensure all materials needed are available. And… Check for restrooms, refreshments, competition, make friends with neighbors.

  4. Checking the Checklist…

  5. DON’T CLUTTER YOUR DISPLAY BUT DO OFFER SOMETHING FOR THE SENSES…

  6. NEVER STAND BEHIND YOUR BOOTH. Don’t wait for them to come to you… …they expect YOU to come to them. ENGAGE! ENGAGE! ENGAGE!!

  7. Never Ask: “Can I Help You?” DON’T POUNCE! Instead try asking… “What’s the weather like out there?” “That’s a fabulous scarf/tie/shirt you are wearing!“ “Have you come far?” "What do you make of the exhibition so far?”. “How are you?”

  8. TRY… “Are you in search of anything in particular?” “What drew you to this event today? “I saw you looking at ________ - can I ask what caught your attention?” TELL THEM HOW IT CAN BENEFIT THEIR SITUATION.

  9. QUALIFY YOUR VISITORS Some visitors may only be time-wasters, although you can never be too sure. You can’t know this until you engage with them and you most certainly can’t always judge by first appearances! Moreover, even if they may not be buying for themselves, they may still be buying for someone else. So however tired you are, however unengaged they may appear to be, let good manners and common courtesy always be your watchword. “Can I just note which company you represent?” Use gentle but direct questions… “Does your company often do these types of events? “May I ask whom your org. uses at the moment to supply these?” “Could I have your card?” “Would you mind telling me your job title?”

  10. DO KEEP THE EXHIBIT OPEN AS MUCH AS POSSIBLE. For a more inviting space And an increase in traffic

  11. DO WEAR NAME TAGS Identify yourself and your staff – for others to identify themselves to you.

  12. SMILE! And use positive Body language

  13. DON’T place tables and Counters on the line. This will block the entry into your booth and cause the aisles to be jammed. This prevents more prospects from entering your booth during times it is overcrowded.

  14. Where to keep your Brochures and Give aways… It’s important to have them visible for people to take… But don’t lay too many out in the front, put some in the back, where when seen, must be asked for.

  15. DON’T HIDE!!!! DON’T STAND BEHIND THE BOOTH OR TABLE…. This may give them the impression that, if they step in front of your booth or table, the salesperson will launch into a sales pitch.

  16. INVEST 15% or more of Your total budget on Pre – show Marketing FACT: 76% of attendees arrive at the show with an agenda. FACT: Attendees spend quality time with 26 exhibitors at a show. (1/2 are scheduled appts. ) Sources: Center for Exhibitions Industry Research CEIR It can be the difference between a successful show, and watching people pass by.

  17. HIGH POINT Chamber of Commerce “Learn how to Make the Most of Trade Show Exhibiting” by Lee Filipe, Black Tie Events Exhibitor Advantage Center for Exhibition Industry Research www.ceir.org TradeShow Coach www.thetradeshowcoach.com Tradeshow Exhibitors Association www.tsea.org

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