College and Amateur Sports

1. College and Amateur Sports CHAPTER 2 1

2. Chapter 2.1 College Athletics 2 GOALS • Understand the funding of college activities • Discuss the functions of management for college sports. • Describe the levels of management, and explain the concept of Total Quality Management (TQM).

3. Managing College Sports 3 • Universities rely on revenue from successful management of athletics • Needed to fund a diverse group of male and female sports • Research Activity: Look on line to see where many colleges get funding for their athletic program(s) • Only 23 of 228 NCAA D 1 schools make enough to cover expenses • Answer: • Subsidy in the form of student fees • How much per year per student on average? • Generally $50 to $350 per college year

4. Ohio State University Activity Fee • What is the money generated from the fee used for? • A: The breakdown is: • 53.20% campus-wide programming administered by Ohio Union Activities Board (OUAB) • 13.30% Discount Ticket Program (D-Tix)  • 12.75% student organization funding • 8.65% student government funding • 6.45% Signature Events funding  • 5.20% Buck-I-SERV (alternative breaks program) • 0.45% Pay It Forward (local service initiatives)

5. Most successful colleges hire best coaches • Recruit most talented players • Keep stands full with paying fans

6. Managing College Sports What do successful college programs translate into for colleges? Successful programs result in More money Greater attendance Greater attendance is more money More attention and money from corporate sponsors More money donated by satisfied alumni 6

7. Managing College Sports Management responsibilities Obligated to carry out all necessary tasks for college sports events List of Managers responsible College presidents Athletic directors Coaches Employees Responsible for ticket sales Security And all operational details 7

8. Managing College Sports In college sports it is the Athletic Director that has the responsibility Look up responsibility and job description for college AD For running all athletics on campus Generally a low profile job If you do not think it is important, go to USA Today college athletic director salaries 8

9. 9 • Athletic Director Salary

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11. Managing College Sports So why do they earn so much? 8 points Look on line and summarize what are the job responsibilities of a collegiate athletic director. List at least (minimum) four of their major responsibilities with a brief description of each. 11

12. Why Are They Paid So Much? • Sponsorships and alumni donations

13. Managing College Sports 13 • Athletic directors, college presidents, coaches, and many other dedicated individuals are needed to carry out ticket sales, sponsorships, and the event itself.

14. Management in Action 14 • Planning • Organizing • Implementing • Controlling

15. Planning 15 • Scheduling games out of conference. • Less-noted teams • Televised games • Conference alignment to better produce revenue.

16. Organizing 16 • A college sporting event is a major recruiting tool for the university for both athletes and prospective academic students. • University funding • Proper staffing so fans can feel safe

17. Implementing 17 • Carrying out game day activities, • Activity: Working with a “Management team” come up with a list of at least 12 things that need to be handled on game day. • This would be your checklist to use to be certain everything is accomplished that needs to be done. • Create in checklist format • Give detail like security • Different levels

18. Controlling 18 • What will take place in the future and streamline operations. • How would this be accomplished?

19. Transition to specific levels of management • What are the “Characteristics” of • Amateur sports? • Professional sports • Business in general

20. Look It Up • What is the NCAA? • What is their role or function?

21. Role of the NCAA 21 • National Collegiate Athletic Association • Regulates collegiate athletics • Responsibility for adherence to NCAA’s guidelines • Athletic directors • Coaches

22. Levels of Management 22 • There is typically more then one level of management in most college athletic programs

23. What is a Manager? • What are the different levels of management? • Video moment • The use of people and resources to accomplish organizational objectives

24. Managing Business and Sports • Areas of Commonality • Leadership and strategy matter • Value creation • Ways to grow revenue • Product innovation • Quality matters • Branding matters • Fans/customer base matters • Areas of differentiation • Winning • Diverse objectives • Manage in a fishbowl • Revenue pooling • Resource allocation rules • Athletes are assets • Manage the misbehaved • Support the weakest • Handicap the strongest

25. Executives 26 • Top level managers who spend most their time on the functions of management. • Executives usually have other managers reporting to them.

26. Mid-Managers 27 • Spend most their time on one management function such as planning or controlling. • Responsible for a specific part of the program.

27. Supervisors 28 • Work directly with employees and are called upon to translate an athletic departments plan. • Major tasks include implementing

28. Nature of Management 29 • Levels of management • Executives • Top level managers • Time spent on management functions • Mid Level Managers • Most spend time on one management function • Might be responsible for one specific part of a program • Supervisors • Work directly with employees • Translate athletic departments plan into action • Instill team spirit • Responsible for seeing things get done

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30. Activity • Pick a manager – Parent, coach teacher, boss • Identify the function (parent, coach, teacher, boss) • Identify the level of management you believe they are in their organization • Explain why you believe they are the level you believe using the descriptions of levels of management used in class • Yes, you will hand in for three points

31. Nature of Management 32 • Total Quality Management • Dr. W. Edwards Deming • Suggested • Long term commitment to quality • Customer satisfaction • Employee satisfaction • All always look for ways to improve • Do it right the first time • All leading to success • Relies on leadership from the top down • It becomes part of the culture

32. TQM • Views employees as valuable contributors to organization • Not just a number or person doing a job • Asset to organization

33. TQM 34 • Developed by Dr. Edwards Deming in the 1950’s • Quality, customer satisfaction and employee morale lead to success • Teamwork and employee involvement in decision making • Originated idea “do it right the first time and it will cost you less” • “If you don't do it right the first time, when will you have time to go back and do it over?”

34. TQM 35 • Customer Satisfaction and employee motivation are the top concerns over traditional management styles. • Customer satisfaction comes from doing things “right” the first time with the customer • TQM views employees as valuable contributors to the success of customer satisfaction (and organization) and uses training and education to improve employee effectiveness

35. TQM Activity • What is the cost to you for not doing something right the first time? • 1. Give three consequences for not doing school work right the first time. • 2. What is the cost to you if you have to do work over a second time? • What is the average time it takes to do it a second time? • What have you given up by having to do it a second time? • Is there a dollar cost associated with having to do it a second time?

36. Consequences 37 • In the sports and entertainment world • What are some consequences of not doing something right the first time? • Movies: Scenes shot multiple times • Drives cost up • Delay opening of movie • Sports: Jet not maintained/fixed properly • Sports team may be delayed arriving at destination or worse • Poor travel arrangements

37. TQM 38 • Generally a cost associated with lack of quality in work • Unsatisfied customers • Frustrated employees • Cost of doing something a second time

38. Encore page 33 39 • Questions 1 and 2 question and answer • Questions3-6 answers only

39. Management Collaboration 40 • The NCAA has just hired a new President. As a management team responsible for a conference in the NCAA you have to bring the new President “up to speed” on the conference. • Prepare a presentation to the class on your conference. • This is a management team effort.

40. Management Collaboration 41 • Debrief: • Observations • Need to improve your team participation • Pull your weight • Participate • Improve presentation skills

41. 42 Chapter 2.2

42. Managing Amateur Sports - Chapter 2.2 43 GOALS • Describe the management functions necessary for amateur sports. • Explain the management of a successful sports camp.

43. Youth Sports 44 • What are local sports organizations? • What challenges do you think they face? • How do levels of play differ in sports organizations?

44. Growth of Amateur Sports 45 • High school athletics have become important events for small and large communities. • Small towns often gain an image from their amateur sports • Small towns often have signs about state champions • Go on line and look up the Allen Texas High School Stadium • Cost? • Seats? • What does it Include?

45. Small town – Big Stadium • Go on line and look up the Allen Texas High School Stadium • Cost? • Seats? • What does it Include?

46. Youth Sports 47 The Allen Texas High School Stadium

47. 48 • The new stadium will feature: • Video Scoreboard • Two level press box with film deck and Observation deck • Home side reserved seating with seat backs • 1,5000 additional parking spaces with 4,500 total parking spaces • 18,000 seat Stadium with upper deck seating including: • 5,000 reserved seating, • 2,700 General Admission • 4,000 Students • 5,300 Visitor • 1,000 Band

48. 49 • After looking at the cost and other factors, was it worth the $60 million cost to the taxpayers of the community? Looking at this as an Athletic Director of the Allen High School, would you have recommended spending that amount of money for a stadium and an equal amount for a state of the art performing arts center? • Yes or No • MUST answer the question why or why not.

49. Youth Sports 50 • Management of amateur sports has become increasingly important • League • Tournaments • Recreation • Travel

50. Popularity 51 • Have grown in popularity • Four reasons • Physical exercise • Social activity • Team skills • Community association