LOBBYING 101: A Guide to Lobbying

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2. ?All politics is local.". 3. According to Webster's Dictionary:lobby Function: verb Inflected Form(s): lob?bied; lob?by?ing intransitive verb : to conduct activities aimed at influencing public officials and especially members of a legislative body on legislation transitive verb 1 : to pr

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LOBBYING 101: A Guide to Lobbying

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1. 1 LOBBYING 101: A Guide to Lobbying How to Effectively Communicate Legislative Priorities SEIA Washington, DC June 3, 2008

2. 2 “All politics is local.”

3. 3 According to Webster’s Dictionary: lobby Function: verb Inflected Form(s): lob·bied; lob·by·ing intransitive verb : to conduct activities aimed at influencing public officials and especially members of a legislative body on legislation transitive verb 1 : to promote (as a project) or secure the passage of (as legislation) by influencing public officials 2 : to attempt to influence or sway (as a public official) toward a desired action

4. 4 The most effective lobbyists are constituents and committed believers. These include: Farmers/Small Business Owners Parents Realtors

5. 5 LOBBYING IS ALL ABOUT EDUCATION Educate Members of Congress Give them the tools to make your case Make them PASSIONATE about your issue Keep them updated on your issues – especially when you aren’t asking for something

6. 6 CONSTITUENTS MATTER It is important to emphasize a connection to the Member of Congress. Utilize local contacts, lots of work can be done outside of Washington, D.C. “Grassroots vs. Astro-Turf” “Grassroots vs. Astro-Turf”

7. 7 WHAT YOU NEED TO KNOW ABOUT MEMBERS & STAFFERS They are extremely busy Dependent upon outside sources of information Unable to co-sponsor / support everything – always prioritizing Most responsive to people with long term relationships— keep in touch when you have no particular agenda

8. 8 MEMBER INFORMATION: WHAT YOU NEED TO KNOW AND PREPARE Committees they serve on Are they in leadership positions? Issues they have supported in the past Legislation they have introduced What’s their reputation?

9. 9 YOUR PRESENTATION KEEP IT SHORT A concise presentation is most effective. Members and their staff have 15 to 30 minutes per visit. You may be interrupted at anytime by votes, schedules, etc.

10. 10 YOUR PRESENTATION BE FOCUSED Talk about your goals in numbers where possible: Jobs Dollars Constituents that benefit

11. 11 YOUR PRESENTATION HAVE A SPECIFIC OBJECTIVE Have a “one-pager” Know how the issue effects you Be knowledgeable about the details Be persuasive—use your personal stories Ask for your legislator’s support

12. 12 TURN LEMONS INTO LEMONADE If they say “NO”: Find out what exactly the concerns are Try to obtain conditions that will bring them to support

13. 13 SIMPLE RULES PART 1: Always: Arrive on time Identify yourself and your affiliation clearly Be friendly, organized and well prepared Thank them for their time Keep non-germane chit-chat to the minimum

14. 14 SIMPLE RULES PART 2: Get “the ask” out ASAP… Identify the national and local benefits you think this action will provide Be prepared for tough questions and RED HERRINGS

15. 15 SIMPLE RULES PART 3: Always: Be a good listener. Take notes. Ask for firm commitments: What will they do? When? Follow-Up is essential.

16. 16 NEVER….. Say anything you are not confident is true Unilaterally signal a willingness to compromise Air dirty laundry or confidential business information Threaten or take a negative tone Discuss political fundraising

17. 17 YOUR NATIONAL ORGANIZATION RESPONSIBILITIES: Maintain contact with the district offices of congressional representatives through local events. Understand the legislative and regulatory issues of interest to SEIA. Understand the big picture: know all the issues in the current political environment that legislators are considering, and how they may impact you— the federal budget, for example.

18. 18 YOUR NATIONAL ORGANIZATION ADDITIONAL RESPONSIBILITIES: Invite your representative to visit your organization. Keep in touch with the appropriate staff in Washington and locally. Provide feedback to your Government Affairs team.

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