2. ?All politics is local.". 3. According to Webster's Dictionary:lobby Function: verb Inflected Form(s): lob?bied; lob?by?ing intransitive verb : to conduct activities aimed at influencing public officials and especially members of a legislative body on legislation transitive verb 1 : to pr
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1. 1 LOBBYING 101:A Guide to Lobbying How to Effectively Communicate Legislative Priorities
June 3, 2008
“All politics is local.”
3. 3 According to Webster’s Dictionary:
Function: verbInflected Form(s): lob·bied; lob·by·ing
intransitive verb : to conduct activities aimed at influencing public officials and especially members of a legislative body on legislation
transitive verb1 : to promote (as a project) or secure the passage of (as legislation) by influencing public officials2 : to attempt to influence or sway (as a public official) toward a desired action
4. 4 The most effective lobbyists are constituents and committed believers.
Farmers/Small Business Owners
5. 5 LOBBYING IS ALL ABOUT EDUCATION
Educate Members of Congress
Give them the tools to make your case
Make them PASSIONATE about your issue
Keep them updated on your issues – especially when you aren’t asking for something
6. 6 CONSTITUENTS MATTER
It is important to emphasize a connection to the Member of Congress.
Utilize local contacts, lots of work can be done outside of Washington, D.C.
“Grassroots vs. Astro-Turf”
“Grassroots vs. Astro-Turf”
7. 7 WHAT YOU NEED TO KNOW ABOUT
MEMBERS & STAFFERS
They are extremely busy
Dependent upon outside sources of information
Unable to co-sponsor / support everything – always prioritizing
Most responsive to people with long term relationships— keep in touch when you have no particular agenda
8. 8 MEMBER INFORMATION: WHAT YOU NEED TO KNOW AND PREPARE
Committees they serve on
Are they in leadership positions?
Issues they have supported in the past
Legislation they have introduced
What’s their reputation?
9. 9 YOUR PRESENTATION KEEP IT SHORT
A concise presentation is most effective.
Members and their staff have 15 to 30 minutes per visit.
You may be interrupted at anytime by votes, schedules, etc.
10. 10 YOUR PRESENTATION BE FOCUSED
Talk about your goals in numbers where possible:
Constituents that benefit
11. 11 YOUR PRESENTATION HAVE A SPECIFIC OBJECTIVE
Have a “one-pager”
Know how the issue effects you
Be knowledgeable about the details
Be persuasive—use your personal stories
Ask for your legislator’s support
12. 12 TURN LEMONS INTO LEMONADE
If they say “NO”:
Find out what exactly the concerns are
Try to obtain conditions that will bring them to support
13. 13 SIMPLE RULES PART 1:
Arrive on time
Identify yourself and your affiliation clearly
Be friendly, organized and well prepared
Thank them for their time
Keep non-germane chit-chat to the minimum
14. 14 SIMPLE RULES PART 2:
Get “the ask” out ASAP…
Identify the national and local benefits you think this action will provide
Be prepared for tough questions and RED HERRINGS
15. 15 SIMPLE RULES PART 3:
Be a good listener. Take notes.
Ask for firm commitments: What will they do? When?
Follow-Up is essential.
16. 16 NEVER…..
Say anything you are not confident is true
Unilaterally signal a willingness to compromise
Air dirty laundry or confidential business information
Threaten or take a negative tone
Discuss political fundraising
17. 17 YOUR NATIONAL ORGANIZATION RESPONSIBILITIES:
Maintain contact with the district offices of congressional representatives through local events.
Understand the legislative and regulatory issues of interest to SEIA.
Understand the big picture: know all the issues in the current political environment that legislators are considering, and how they may impact you— the federal budget, for example.
18. 18 YOUR NATIONAL ORGANIZATION ADDITIONAL RESPONSIBILITIES:
Invite your representative to visit your organization.
Keep in touch with the appropriate staff in Washington and locally.
Provide feedback to your Government Affairs team.