The austrian retailer mareike kerschbaum richard dobisek lisa sattler
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The Austrian Retailer Mareike Kerschbaum , Richard Dobisek , Lisa Sattler. Company history. 1962 Foundation of Hofer by Helmut Hofer 1968 Acquisition of Hofer by ALDI 1980 Broadening of the range of promotional items 2001 Special offers 2 times a week

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The Austrian Retailer Mareike Kerschbaum , Richard Dobisek , Lisa Sattler

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The austrian retailer mareike kerschbaum richard dobisek lisa sattler

The AustrianRetailer

MareikeKerschbaum, Richard Dobisek, Lisa Sattler


Company history

Company history

1962Foundationof Hofer by Helmut Hofer

1968Acquisition of Hofer by ALDI

1980 Broadening of the range of promotional items

2001 Special offers 2 times a week

2002 Launch of organic brand “Naturaktiv”


Company history1

Company history

2003 Hofer as a travel operator

2005Market entry in Slovenia and Switzerland

2005 Hofer as a mobile phone discounter

2006New organic brand

“ZurückzumUrsprung”

2007 Market entry in Hungary and Greece


Market share retailers in austria 2006

Market Share Retailers in Austria 2006


Number of retail stores 2006

Number of Retail stores 2006


Company philosophy

Company philosophy

„Focus on the basics“

  • Selective range of products

  • High quality standards

  • Constantly low prices

  • Highest utility for customers

  • Elaborated and uniform selling concept

  • Competent management

  • Store brands vs. brand-named products


Lineight by hofer

Lineightby Hofer


Expanding in services

Expanding in services

  • Travel industry

  • E-tailing – Photoservice

  • Insurance services

  • Electronics and mobile (cell) retailing

  • Petrol station services

  • Hofer Lineight

  • BSCI


Swot strengths

SWOT - Strengths

  • Low-cost pricing

  • Simplified store structure and organization – “Inventory Stores”

  • Market leader among discount retailers


Swot weaknesses

SWOT - Weaknesses

  • Lack of known brands

  • Products offered just in large quantities

  • Small product range variety

  • Weak promotion-mix


Swot opportunities

SWOT - Opportunities

  • Rapid growth of discount retailing segment in Austria

  • Shifts in target markets – Crisis

  • Change of consumer behavior


Swot threats

SWOT - Threats

  • Tough competition

  • Discretionary income decrease can reduce sales


Sources

Sources

  • www.hofer.at

  • www.hoferreisen.at

  • www.aldi.de

  • www.aldi.com

  • http://www.lebensmittelnet.at/article/articleview/63872/1/24306

  • http://www.oe24.at/


Any q uestions

Any questions ?

Thankyou!


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