Dove evolution
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Dove: Evolution PowerPoint PPT Presentation


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Dove: Evolution. A Visual Analysis. What Dove: Evolution is selling. The truth about b eauty The process some models go through to look beautiful The pressure advertisements put on women. Visual and Verbal Strategies . The color grey used throughout the ad

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Dove: Evolution

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Dove evolution

Dove: Evolution

A Visual Analysis


What dove evolution is selling

What Dove: Evolution is selling

  • The truth about beauty

  • The process some models go through to look beautiful

  • The pressure advertisements put on women


Visual and verbal strategies

Visual and Verbal Strategies

  • The color grey used throughout the ad

  • Suspenseful sounds used to lure viewer in

  • Different text transitions


Possible ethical issues

Possible Ethical Issues

  • Overall no major issues

  • One possibility dealing with overgeneralization

  • Advertisement presents a research-backed argument


Works cited

Works Cited

  • Dove Brand Symbol. Digital image. Annabel's World. N.p., 25 Oct. 2010. Web. 4 Dec. 2012.

  • Dove Onslaught: Will It Hit Millions Again? Digital image. Viral Blog. N.p., 2007. Web. 8 Oct. 2012.

  • "Majority Of Beauty Ads Digitally Enhanced: Report." Huffington Post. N.p., 29 May 2010. Web. 6 Dec. 2012.

  • Reason, Jeffrey. Deconstruction of Advertisements. Digital image. Deconstruction of Advertisements. N.p., 2012. Web. 4 Dec. 2012.


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