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Designing for Clarity

Designing for Clarity. Graphic Design Tips for Non-Graphic Designers. Session Speaker: Bianca Woods. A story about hats …. Instructions.

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Designing for Clarity

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  1. Designing for Clarity Graphic Design Tips for Non-Graphic Designers Session Speaker: Bianca Woods

  2. A story about hats….

  3. Instructions • Lorem ipsum dolor sit amet, consecteturadipiscingelit. Etiam et estnulla. Craseuipsummetus. In euismodpulvinarfringilla. Phasellusportaegestasenim, a adipiscing lacus sodales vel. Integer odio ligula, vehicula in scelerisque in, facilisis ac nibh. • Praesent a eros dui, molestiefeugiatipsum. Nam nequetellus, interdumgravidafeugiat at, facilisiseulectus. Vestibulum ante ipsumprimis in faucibusorciluctus et ultricesposuerecubiliaCurae; Duisloremfelis, euismod id feugiat a, laoreet sit ametnunc. • Maecenas pellentesque, ligula euultriciesluctus, magna elitpretiumaugue, utplaceraterattortor in nisi. Phasellussollicitudinneque ac felisvulputatevestibulumvel at sem. Morbiadipiscingvestibulum lacus, eu dictum nullalaoreet et. • Sedultricies, eros sit ametrutrumluctus, nibhorcirutrumleo, non vestibulumnislipsum at libero. Nullacommodoarcu id mi eleifend semper. • Aliquamdignissimvestibulumjustovelornare. In a ligula necorcifringillacursus. Utaccumsancommodoerat, at tempus mi tristiqueeget. Duis a nisi leo. Maurisscelerisquerisus non augue tempus varius. Phasellus id maurisleo, quistempor sem. • Etiameumetusnibh. Morbivestibulum, puruseupellentesquevestibulum, arcusemdignissim dui, quisgravida lacus eros et libero. • Donec sit ametipsumturpis, sedhendreritfelis. Fusceturpislorem, posuere sit ametultriciesauctor, lobortis sit ametnulla. Aliquampellentesqueegestasaugueblanditultricies. Lorem ipsum dolor sit amet, consecteturadipiscingelit. Etiam et estnulla. Craseuipsummetus. In euismodpulvinarfringilla. Phasellusportaegestasenim, a adipiscing lacus sodales vel. Integer odio ligula, vehicula in scelerisque in, facilisis ac nibh. Praesent a eros dui, molestiefeugiatipsum. Nam nequetellus, interdumgravidafeugiat at, facilisiseulectus. Vestibulum ante ipsumprimis in faucibusorciluctus et ultricesposuerecubiliaCurae; Duisloremfelis, euismod id feugiat a, laoreet sit ametnunc. Maecenas pellentesque, ligula euultriciesluctus, magna elitpretiumaugue, utplaceraterattortor in nisi. Phasellussollicitudinneque ac felisvulputatevestibulumvel at sem. Morbiadipiscingvestibulum lacus, eu dictum nullalaoreet et. Sedultricies, eros sit ametrutrumluctus, nibhorcirutrumleo, non vestibulumnislipsum at libero. Nullacommodoarcu id mi eleifend semper. Aliquamdignissimvestibulumjustovelornare. In a ligula necorcifringillacursus. Utaccumsancommodoerat, at tempus mi tristiqueeget. Duis a nisi leo. Maurisscelerisquerisus non augue tempus varius. Phasellus id maurisleo, quistempor sem. Etiameumetusnibh. Morbivestibulum, puruseupellentesquevestibulum, arcusemdignissim dui, quisgravida lacus eros et libero. Donec sit ametipsumturpis, sedhendreritfelis. Fusceturpislorem, posuere sit ametultriciesauctor, lobortis sit ametnulla. Aliquampellentesqueegestasaugueblanditultricies. Donec sit ametaliquetlectus. In ut dolor at turpisullamcorperpharetra at utest. Cum sociisnatoquepenatibus et magnis dis parturient montes, nasceturridiculus mus. Integer placeratlectus vitae dui blandit et vehiculatellus dictum. Vestibulumerosfelis, sollicitudinegetcondimentumnec, euismodvelodio. Fusceegetenim non tellus dictum fermentumnec in neque. Nuncuterat non telluscommodoviverranec ac nisl. Nullamaurisfelis, adipiscingutgravidanec, sollicitudinut dui. Nam elitenim, pulvinar id tinciduntnec, gravidavelurna. Nuncfringilladiam ac maurislaoreettincidunt id sit ameturna. Suspendissefelisfelis, placerat a scelerisque id, facilisis id ante.

  4. Instructions

  5. “But I’m not a designer”

  6. Who am I? Bianca Woods Instructional Designer/Technologist at BMO Financial Group Former art teacher

  7. General Advice Typeface Graphics Layout

  8. General Advice Let’s start at the very beginning…

  9. Consider your audience

  10. Consider the medium

  11. Stay consistent! Font Font Font

  12. Typeface Just promise me you won’t use Comic Sans

  13. Century Gothic Cooper Black Vivaldi Georgia Trebuchet Broadway Book Antiqua

  14. Title Let’s put a bunch of text here with some important directions, but put them in a typeface that’s too fussy to read for very long. That should be fun. Here’s some text, but it’s way to small for most of you to read. Too bad! Am I a heading? A sub-heading? A new topic? Who knows? • I’m a very important point • Am I a related point? The list makes it seem like I am, but why am I in a different typeface? • I’m also in a different typeface. Is there a reason for that? • I’m in the same typeface as the first bullet. Is that significant? More tiny text. Aren’t you excited?

  15. Structure Types Fancy Sans Serif Serif Script & Decorative

  16. Using Typefaces Together Too Different Too Similar 1 Serif 1 Sans Serif Typeface 1 Typeface 2 Typeface 3 Typeface 4 Typeface 1 Typeface 2 Typeface 3 Typeface 4

  17. Size 12 pt 18 pt 28 pt 40 pt 54 pt 72 pt 96pt

  18. Lorem ipsum Dolor sit amet. consecteturadipiscingelit. Etiam et estnulla. Craseuipsummetus. In euismodpulvinarfringilla. Phasellusportaegestasenim, a adipiscing lacus sodales vel. Integer odio ligula, vehicula in scelerisque in, facilisis ac nibh. Praesent a eros dui, molestiefeugiatipsum. Nam nequetellus, interdumgravidafeugiat at, facilisiseulectus. Vestibulum ante ipsumprimis in faucibusorciluctus et ultricesposuerecubiliaCurae; Duisloremfelis, euismod id feugiat a, laoreet sit ametnunc. Maecenas pellentesque Ligula euultriciesluctus, magna elitpretiumaugue, utplaceraterattortor in nisi. Phasellussollicitudinneque ac felisvulputatevestibulumvel at sem. Morbiadipiscingvestibulum lacus, eu dictum nullalaoreet et. Sedultricies, eros sit ametrutrumluctus, nibhorcirutrumleo, non vestibulumnislipsum at libero. Nullacommodoarcu id mi eleifend semper. Aliquamdignissimvestibulumjustovelornare. In a ligula necorcifringillacursus. Utaccumsancommodoerat At tempus mi tristiqueeget. Duis a nisi leo. Maurisscelerisquerisus non augue tempus varius. Phasellus id maurisleo, quistempor sem. Lorem ipsum Dolor sit amet. consecteturadipiscingelit. Etiam et estnulla. Craseuipsummetus. In euismodpulvinarfringilla. Phasellusportaegestasenim, a adipiscing lacus sodales vel. Integer odio ligula, vehicula in scelerisque in, facilisis ac nibh. Praesent a eros dui, molestiefeugiatipsum. Nam nequetellus, interdumgravidafeugiat at, facilisiseulectus. Vestibulum ante ipsumprimis in faucibusorciluctus et ultricesposuerecubiliaCurae; Duisloremfelis, euismod id feugiat a, laoreet sit ametnunc. Maecenas pellentesque Ligula euultriciesluctus, magna elitpretiumaugue, utplaceraterattortor in nisi. Phasellussollicitudinneque ac felisvulputatevestibulumvel at sem. Morbiadipiscingvestibulum lacus, eu dictum nullalaoreet et. Sedultricies, eros sit ametrutrumluctus, nibhorcirutrumleo, non vestibulumnislipsum at libero. Nullacommodoarcu id mi eleifend semper. Aliquamdignissimvestibulumjustovelornare. In a ligula necorcifringillacursus. Utaccumsancommodoerat At tempus mi tristiqueeget. Duis a nisi leo. Maurisscelerisquerisus non augue tempus varius. Phasellus id maurisleo, quistempor sem.

  19. Weight

  20. Times New Roman Arial Tired Comic Sans Papyrus Ugly

  21. Graphics Because you can’t just slap Screen Beans on it and call it a day

  22. Welcome to the presentation! Here’s some red text on a green background. Hooray. And here’s some hard to read yellow text on a white background. It’s almost unreadable.

  23. Choosing Colours

  24. Sources Pre-Created Palettes Palette Generator Websites Physical items

  25. ChoosingImages

  26. Image Quality

  27. Number

  28. Size

  29. Sources Stock Photo Sites Make Your Own Free Photos

  30. Layout A place for everything & everything in its place

  31. Lorem ipsum dolor sit amet, consecteturadipiscingelit. Etiam et estnulla. Craseuipsummetus. In euismodpulvinarfringilla. Phasellusportaegestasenim, a adipiscing lacus sodales vel. Integer odio ligula, vehicula in scelerisque in, facilisis ac nibh. Praesent a eros dui, molestiefeugiatipsum. Nam nequetellus, interdumgravidafeugiat at, facilisiseulectus. Vestibulum ante ipsumprimis in faucibusorciluctus et ultricesposuerecubiliaCurae; Duisloremfelis, euismod id feugiat a, laoreet sit ametnunc. Maecenas pellentesque, ligula euultriciesluctus, magna elitpretiumaugue, utplaceraterattortor in nisi. Phasellussollicitudinneque ac felisvulputatevestibulumvel at sem. Morbiadipiscingvestibulum lacus, eu dictum nullalaoreet et. Sedultricies, eros sit ametrutrumluctus, nibhorcirutrumleo, non vestibulumnislipsum at libero. Nullacommodoarcu id mi eleifendsemper Lorem ipsum dolor sit amet, consecteturadipiscingelit. Etiam et estnulla. Craseuipsummetus. In euismodpulvinarfringilla. Phasellusportaegestasenim, a adipiscing lacus sodales vel. Grouping Integer odio ligula, vehicula in scelerisque in, facilisis ac nibh. Praesent a eros dui, molestiefeugiatipsum. Nam nequetellus, interdumgravidafeugiat at, facilisiseulectus Maecenas pellentesque, ligula euultriciesluctus, magna elitpretiumaugue, utplaceraterattortor in nisi. Phasellussollicitudinneque ac felisvulputatevestibulumvel at sem. Morbiadipiscingvestibulum lacus, eu dictum nullalaoreet et.

  32. Whitespace

  33. Title Text Lorem ipsum dolor sit amet, consecteturadipiscingelit. Etiam et estnulla. Craseuipsummetus. In euismodpulvinarfringilla. Phasellusportaegestasenim, a adipiscing lacus sodales vel. Integer odio ligula, vehicula in scelerisque in, facilisis ac nibh. Praesent a eros dui, molestiefeugiatipsum. Nam nequetellus, interdumgravidafeugiat at, facilisiseulectus. Vestibulum ante ipsumprimis in faucibusorciluctus et ultricesposuerecubiliaCurae; Duisloremfelis, euismod id feugiat a, laoreet sit ametnunc. Maecenas pellentesque, ligula euultriciesluctus, magna elitpretiumaugue, utplaceraterattortor in nisi. Phasellussollicitudinneque ac felisvulputatevestibulumvel at sem. Morbiadipiscingvestibulum lacus, eu dictum nullalaoreet et. Sedultricies, eros sit ametrutrumluctus, nibhorcirutrumleo, non vestibulumnislipsum at libero. Nullacommodoarcu id mi eleifend semper. Aliquamdignissimvestibulum. Title Text Lorem ipsum dolor sit amet, consecteturadipiscingelit. Etiam et estnulla. Craseuipsummetus. In euismodpulvinarfringilla. Phasellusportaegestasenim, a adipiscing lacus sodales vel. Integer odio ligula, vehicula in scelerisque in, facilisis ac nibh. Praesent a eros dui, molestiefeugiatipsum. Nam nequetellus, interdumgravidafeugiat at, facilisiseulectus. Vestibulum ante ipsumprimis in faucibusorciluctus et ultricesposuerecubiliaCurae; Duisloremfelis, euismod id feugiat a, laoreet sit ametnunc. Maecenas pellentesque, ligula euultriciesluctus, magna elitpretiumaugue, utplaceraterattortor in nisi. Phasellussollicitudinneque ac felisvulputatevestibulumvel at sem. Morbiadipiscingvestibulum lacus, eu dictum nullalaoreet et.

  34. Alignment Lorem ipsum dolor sit amet, consecteturadipiscingelit. Etiam et estnulla. Craseuipsummetus. In euismodpulvinarfringilla. Phasellusportaegestasenim, a adipiscing lacus sodales vel. Integer odio ligula. Lorem ipsum dolor sit amet, consecteturadipiscingelit. Etiam et estnulla. Craseuipsummetus. In euismodpulvinarfringilla. Phasellusportaegestasenim, a adipiscing lacus sodales vel. Integer odio ligula. Maecenas pellentesque, ligula euultriciesluctus, magna elitpretiumaugue, utplaceraterattortor in nisi. Phasellussollicitudinneque ac felisvulputatevestibulumvel at sem. Maecenas pellentesque, ligula euultriciesluctus, magna elitpretiumaugue, utplaceraterattortor in nisi. Phasellussollicitudinneque ac felisvulputatevestibulumvel at sem.

  35. Grid

  36. Title Subtitle text and such Lorem ipsum dolor sit amet, consecteturadipiscingelit. Etiam et estnulla. Craseuipsummetus. In euismodpulvinarfringilla. Phasellusportaegestasenim, a adipiscing lacus sodales vel. Integer odio ligula, vehicula in scelerisque in, facilisis ac nibh. Praesent a eros dui, molestiefeugiatipsum. Nam nequetellus, interdumgravidafeugiat at, facilisiseulectus. Vestibulum ante ipsumprimis in faucibusorciluctus et ultricesposuerecubilia.

  37. any of you can do this

  38. What’s next? Because knowing is half the battle

  39. Getting Started White Space is Not Your Enemy Kim Golombisky  Rebecca Hagen

  40. Typeface Web and iOS

  41. Typeface Web

  42. Graphics Presentation Zen Garr Reynolds

  43. Layout The 892 unique ways to partition a 3 x 4 grid Dubberly Design Office

  44. Additional Resources http://biancawoods.weebly.com/ls-2013.html http://e-geeking.blogspot.ca/ @eGeeking

  45. Questions?

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