Bpocareerhub com online marketing report june 2013
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BPOCareerHub ONLINE MARKETING REPORT June 2013 PowerPoint PPT Presentation


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BPOCareerHub.com ONLINE MARKETING REPORT June 2013. Analytics: January to June 2013. Sources of Visits. Social Media Insights. SEO – Average Position Page 1; Rank 1. call centers in the philippines 2013 call center jobs hiring 2013 bpocareerhub acquire bpo

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BPOCareerHub ONLINE MARKETING REPORT June 2013

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Bpocareerhub com online marketing report june 2013

BPOCareerHub.comONLINE MARKETING REPORTJune 2013


Analytics january to june 2013

Analytics: January to June 2013


Sources of visits

Sources of Visits


Social media insights

Social Media Insights


Seo average position page 1 rank 1

SEO – Average PositionPage 1; Rank 1

call centers in the philippines 2013

call center jobs hiring 2013

bpocareerhub

acquire bpo

wells fargo philippines solutions inc contact number

www.bpocareerhub.com

transcom ortigas contact number

interglobe technologies logo

genpak

genpact images

call center job fair

alexander mann solutions contact number

call center jobs july 2013

genpact online application

online bpo jobs

bpo career hub

teleperformance cebu contact number

interglobe technologies careers philippines

transcom worldwide philippines inc contact number

call center philippines hiring 2013

wipro hiring 2013

avocet management resource network

hiring bpo

ejist logo

bpo job hiring

genpact philippines alabang

wipro cebu hiring 2013

clearcomm inc

bpo hiring

bpo careersaisat logo

transcom worldwide philippines inc contact number

call center philippines hiring 2013

wipro hiring 2013

avocet management resource network

ejist logo

bpo job hiring

genpact philippines alabang

wipro cebu hiring 2013

clearcomm inc

bpo hiring

bpo careers


Seo average position page 1 rank 2

SEO – Average PositionPage 1; Rank 2

new call centers in the philippines 2013

acs xerox company contact number0

call center job fair 2013

teletech lipa hiring 2013

igt call center

teletech novaliches hiring 2013

contact center application

startek website

philippine bpo

job opening in the philippines

bpo jobs in philippines for indians

teletech dayshift account

first source limited solutions

call center online application

oriental pioneer

nco marikina contact number

wells fargo philippines contact number

adp philippines contact number

adpphilippines inc contact number

genpact hr contact number

teletechphilippines website

interglobe technologies philippines inc

teletech hiring 2013

interglobe technologies contact number

egs call center address

bpo jobs philippines

teleperformancebacolod contact number

call center jobs 2013

teleperformancefairview contact number

call center job hiring 2013

call center jobs in philippines 2013

wells fargo call center philippines

genpact openings

igt-interglobe technologies philippines inc

transcomphilippines contact number

expert global solutions philippines contact number

teleperformance moa contact number


Registration rate

Registration Rate


Observations

Observations

Reasons for Low Conversion Rate (Registration and Application):

  • Technical issues: errors reported by users via Facebook (page not found, poor navigation)

  • Other vaguer issues:

  • Content Duplication (BCH clients have posted the same job orders on other leading online job portals. Users );

  • Call-to-action (users are given the options to walk in or communicate directly to our clients);

  • Site content – pages after log are not yet optimized;

  • Non member visitors who are actively using competitors’ portal would not bother creating new account with BCH.

  • ineffective email marketing program (emails go to spam, graphics are not displayed correctly)


Technical issues

Technical Issues

Technical error reported on Facebook

Incorrect display of email campaign

  • Image is not displayed

  • the content looks like a spam email.

Note: These issues have been reported to the IT team. Bug #298


Job orders call to action copy

Job Orders: Call-to-action Copy

  • Call-to-action copy - users are given the options to walk in or communicate directly to our clients.

Recommendation: Implement an effective accounts management e.g. closely monitor clients’ job posts.


Marketing plan for july

Marketing Plan for July

  • Articles for Resources Page:

    Weekly Blog, Daily News and Events

    1.    Habits of Highly Effective Call Center Agents

    2.    living the life of a call center agent

    3.    Call Center Interview Questions

    4.    Guide to beating call center stress

    • Site Optimization – Short-term enhancement

      • Partners Page

      • Employers Page

      • Pages after login (dashboard, assessment, profile)


Site revamp

Site Revamp


Homepage above the fold

Homepage: Above the fold

1) Header

2) Navigation Tabs

3) Job Search Engine

5) Banner Ad

4) Clients List of Openings

6) Banner Ad


Job post

Job Post

Client’s cover photo (Branding/company insight)

Job Opening:

Job Title

Job Description

Company logo & overview

  • Add new features to make

  • Job application easier for job

  • Seekers and provide hiring employers/client’s branding.

  • More visual by adding client’s cover photo for branding purposes

  • Hiring employers overview

  • Work location map

  • Salary and Benefits (encourage employers to highlight this section)

  • related job openings

Salary and Benefits

Office location map

Related job openings


Website revamp

Website Revamp

Registration Design Plan:

  • Create a registration process that looks easy, quick and interesting.

    Example: 1st page/interface should require minimal information, e.g. email address and password.

    2nd page/interface (after registration) should encourage users to complete registration e.g. create brief copy relating to BCH online portal benefits & advantages).

    2. Provide users with options to create an online resume and/or upload resume.

    3. Replace the typical login/registration form with a more compelling and targeted copy:

    Ex. (1) Create Career Alert. By completing this form (email address, password, name, educational Background, work experience) user allows BCH to send them career tips, newsletter, training videos, BPO Dictionaries on a weekly basis. (2) Create an online resume and be found by top hiring employers in the BPO Industry.


Website revamp1

Website Revamp

  • Optimize pages after login

  • Optimize Employers Profile page

    • Reference: Social Media Account Profile page ex. Linkedin Employers Page Layout (cover photo, profile page, include richer information about the company ex. map, corporate video, photos, benefits, dress code, working hours.

    • Add social media buttons on all company profile page

      3. Optimize partners pages – add landing page for each partner, implement exchange links.


Revamp timeline

Revamp Timeline


  • Login