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Historical Perspectives on Communication Technology

Historical Perspectives on Communication Technology. An Overview. Types of Technology. Cable Television Direct Broadcast Satellite Home Video Personal Computers Internet Video Games. Print Telephone Motion Pictures Audio Recording Radio Television. Print Media.

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Historical Perspectives on Communication Technology

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  1. Historical Perspectives on Communication Technology An Overview

  2. Types of Technology Cable Television Direct Broadcast Satellite Home Video Personal Computers Internet Video Games • Print • Telephone • Motion Pictures • Audio Recording • Radio • Television

  3. Print Media

  4. Johannes Gensfleisch zur Laden zum Gutenberg

  5. Newspapers • Periodicals • Books

  6. U.S. Printing industry is largest in the printing countries of the world • First Newspaper in U.S. was in 1690: Public occurrences, Both Foreign and Domestick • In U.S. 10 largest newspaper owners account for 44% of industry circulation • Currently, newspaper circulation is in a downward trend

  7. Newspaper Growth • Newspapers grew in size and number during the 19th century • Lower newspaper prices • Practice of deriving revenue from advertisers • Higher literacy rates • Worldwide Newspapers continue to grow • But in U.S. circulation is on the decline

  8. First English magazine published in London in 1704 by Daniel Defoe • First magazines published in Philadelphia in 1741 • Saturday Evening Post was first successful and longest running magazine in U.S. history • Targeted Women and a national audience • 1821 – 1969 (and occasionally since then)

  9. Magazine Audiences • Magazines have a high mortality rate • Most readers are subscribers • Subscriptions account for 87% of sales and 68% of revenues • Current trend is for a decline in subscriptions • Online distribution is the new thing but it is too new to make any bold statements

  10. First Books • First book printed in English was printed in France in 1475 • First book in the “New World” was printed in Mexico in 1539 • First book printed in the American colonies was in 1640 • Today there are 87,000 book publishers in the United States

  11. American Trends • Number of books sold continues to rise • Americans spend more money on books than any other mass medium except cable tv • Average American spends about $104 per year buying books • Amazon reported getting more orders for e-books than paper versions in 2009

  12. End of Discussion of Print

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