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This is Mobile People. Established in Copenhagen January 2002 Now 10 highly technically skilled people Independent Software Vendor Development, services, hosting of mobile search applications SMS, WAP, Java, Windows Mobile, Symbian, developing i-mode, Blackberry, PalmOS, BREW

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This is mobile people

This is Mobile People

  • Established in Copenhagen January 2002

    • Now 10 highly technically skilled people

  • Independent Software Vendor

    • Development, services, hosting of mobile search applications

    • SMS, WAP, Java, Windows Mobile, Symbian, developing i-mode, Blackberry, PalmOS, BREW

    • Today on 150+ phones

  • Focus on ‘Mobile Search’ customers:

    • Launched: Yell (UK), Eniro (SE, FI, DK), Findexa (NO),

    • Several proposal to YP and other media companies

  • Focus on high quality GUI

    • Platform-client solution


From few to many digital media

Consumer Devices Era 00’s

Era 90’s

Era 80’s

Era 60’s

Era 70’s

Internet

Servers

PC &

Unix

Mini

Mainframes

New consumer behavior

New advertising opportunities

From few to many digital media


Mobile is the 4th media screen

Mobile is the 4th media screen

100

90

80

70

60

50

40

30

20

10

0

Newspaper

TV

Internet

Mobile

198019851990199520002005

Souce: Daily media consumption in Norway - Telenor


What is mobile search

Categorized Info

Mobile Internet

  • IYP

  • Local

  • Classified

  • WWW

  • Content providers

  • Service providers

’Search’

’Local Search’

what, who

what

e.g. Restaurant

e.g. Loan

where

e.g. Brighton

SEARCH

SEARCH

What is ’mobile search’?


The market

The market ……

Mobile Content/Data Services

Local Search

  • 20% of ’Local Search’ is mobile (2008)

  • All providers of ’Local search’ have mobile presence

  • ’Mobile Search’ will have it’s own taxonomy

5 BUSD 2009

(Kelsey Group)

250 BUSD 2007

(Nokia)

Mobile Search


Mobile search

Search Platform

Mobile Search

E.g.

charging,

location

and other add-on

services

MP Smart Client

ExternalServicesIntegration

  • NetworkOperatorServices

Query

MP

Mobile

Service

Delivery

Platform

External

Services

Results

Mobile User

Query & Filter API Integration

Mobile People (MP)

Yellow

pagesinfosource

ContentPartnerinfosources

MobileInternetinfosources

Otherinfosources


Case yell

Case: Yell

Stage 2:

The results

Stage 1: Create request

OTA

£ - Click to dial

OTA

Stage 3: Map and Directions

£ - User pays premium for value add


Opportunities

Opportunities

  • End-user revenues

    • Number inquiry

    • Maps, routes, navigation

  • New advertiser products and revenues

    • Pay per call (>15% call rate)

    • Coupons

    • Mobile add-words

    • Push (unique user id)

    • Viral marketing

  • New segments and revenues

    • National advertisers

  • New users

    • Get the 15 – 25 year old back as IYP users


Drivers and barriers

Drivers

Mobile device evolution

Content

Personalisation

Viral Marketing

New advertising channel

Barriers

Breaking the ice

Technology

DISTRIBUTION

Drivers and barriers


The vision 2008

The Vision - 2008

  • 20% of ’Local Search’ via mobile

  • Remarkable new revenue opportunities

  • Mobile Operators focused on carrier role

  • Mobile presence for all ’LS’ providers


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