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Perry Cooperman -- Simone Santoro -- Casey McConkey. How do you stay up to date?. Digital is Better. Recall: Publishing Industry Issues. Recent technologies have created new trends More digital o riented s ociety Increase in availability of free content ( Marketline , 2012)

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Recall publishing industry issues
Recall: Publishing Industry Issues

  • Recent technologies have created new trends

    • More digital oriented society

    • Increase in availability of free content (Marketline, 2012)

    • Increase in the price of paper (Datamonitor, 2011)

    • Supermarkets, supercenters, and Borders (Lukovitz, 2012).


Major problem
:Major Problem

  • Target market is too broad

  • Message is not clear

  • Uninformed customers

  • No call for action



What is this advertising what is the message
What is this advertising?What is the message?



Perry cooperman
Perry Cooperman

New Marketing Strategy


Customer lifetime value
Customer Lifetime Value

“The economic value of a customer during the life of the customer’s association with a business.”

-Business.yourdictionary.com


Cengage learning 2013
(Cengage Learning, 2013)



& one.”


Segmentation and Budget one.”

Simone Santoro


Segmentation
Segmentation one.”

(Value Options, 2013)


  • “This one.”age group is classified as generation Y and is described to be generally sophisticated with technology and its rapid expansion and growth over the years” – (The Social Librarian)


Generation x
Generation X one.”

(Matchstick Strategy, 2012)


Baby Boomers one.”



New advertisements

New path to success one.”

New advertisements


Budget analysis
Budget one.” Analysis



I n conclusion
I one.”n Conclusion


Work cited
Work Cited one.”

  • Datamonitor: Time Warner Inc. (2011). Time Warner, Inc. SWOT Analysis, 1-12. Retrieved from, http://web.ebscohost.com.proxy-tu.researchport.umd.edu/ehost/pdfviewer/pdfviewer?sid=5c8c01cf-5263-4b3f-96cb-f4d4713416c9%40sessionmgr114&vid=2&hid=112

  • Lukovitz, K. (2012). THE NEWSSTAND: WHERE THE LEVERAGE LIES. Audience Development, 27(3), 22-26.

  • Market Line: Time Warner Inc. SWOT Analysis. (2012). Time Warner, Inc. SWOT Analysis, 1-9. Retrieved from, http://web.ebscohost.com.proxy-tu.researchport.umd.edu/ehost/pdfviewer/pdfviewer?sid=ff3be2b9-b679-43ee-9ada-ee571910a1c0%40sessionmgr112&vid=2&hid=112

  • Matchstick Strategies (2012) Meeting Millennials: 5 Characteristics that Define your Newest Customers, retrieved from, http://www.matchstickstrategies.com/meeting-millennials-5-characteristics-that-define-your-new-customers/

  • Value Options (2013) Generations. Retrieved from, http://www.valueoptions.com/spotlight_YIW/gen_x.htm


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