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Perry Cooperman -- Simone Santoro -- Casey McConkey

Perry Cooperman -- Simone Santoro -- Casey McConkey. How do you stay up to date?. Digital is Better. Recall: Publishing Industry Issues. Recent technologies have created new trends More digital o riented s ociety Increase in availability of free content ( Marketline , 2012)

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Perry Cooperman -- Simone Santoro -- Casey McConkey

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  1. Perry Cooperman -- Simone Santoro -- Casey McConkey

  2. How do you stay up to date?

  3. Digital is Better

  4. Recall: Publishing Industry Issues • Recent technologies have created new trends • More digital oriented society • Increase in availability of free content (Marketline, 2012) • Increase in the price of paper (Datamonitor, 2011) • Supermarkets, supercenters, and Borders (Lukovitz, 2012).

  5. :Major Problem • Target market is too broad • Message is not clear • Uninformed customers • No call for action

  6. Who is the target market? • What is the message?

  7. What is this advertising?What is the message?

  8. WHY??

  9. Perry Cooperman New Marketing Strategy

  10. Customer Lifetime Value “The economic value of a customer during the life of the customer’s association with a business.” -Business.yourdictionary.com

  11. (Cengage Learning, 2013)

  12. “Acquiring a customer costs 7-10X more than retaining one.”-Dr. Erin Steffes

  13. &

  14. Segmentation and Budget Simone Santoro

  15. Segmentation (Value Options, 2013)

  16. “This age group is classified as generation Y and is described to be generally sophisticated with technology and its rapid expansion and growth over the years” – (The Social Librarian)

  17. Generation X (Matchstick Strategy, 2012)

  18. Baby Boomers

  19. Why this strategy?

  20. New path to success New advertisements

  21. Budget Analysis

  22. Measuring Success

  23. In Conclusion

  24. Work Cited • Datamonitor: Time Warner Inc. (2011). Time Warner, Inc. SWOT Analysis, 1-12. Retrieved from, http://web.ebscohost.com.proxy-tu.researchport.umd.edu/ehost/pdfviewer/pdfviewer?sid=5c8c01cf-5263-4b3f-96cb-f4d4713416c9%40sessionmgr114&vid=2&hid=112 • Lukovitz, K. (2012). THE NEWSSTAND: WHERE THE LEVERAGE LIES. Audience Development, 27(3), 22-26. • Market Line: Time Warner Inc. SWOT Analysis. (2012). Time Warner, Inc. SWOT Analysis, 1-9. Retrieved from, http://web.ebscohost.com.proxy-tu.researchport.umd.edu/ehost/pdfviewer/pdfviewer?sid=ff3be2b9-b679-43ee-9ada-ee571910a1c0%40sessionmgr112&vid=2&hid=112 • Matchstick Strategies (2012) Meeting Millennials: 5 Characteristics that Define your Newest Customers, retrieved from, http://www.matchstickstrategies.com/meeting-millennials-5-characteristics-that-define-your-new-customers/ • Value Options (2013) Generations. Retrieved from, http://www.valueoptions.com/spotlight_YIW/gen_x.htm

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