Andrew Sampson Mayk Nazarayan Craig MacDonald Tim Fitts. Strategy. Medium Price, Medium Volume strategy Two Products:Mountain and Road Bikes Focus on making sure product is as visible as possible. Financial Analysis. Sales Growth -> Upward trend; above industry average Profit
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Medium Price, Medium Volume strategy
Two Products:Mountain and Road Bikes
Focus on making sure product is as visible as possible.
-> Upward trend; above industry average
-> Up significantly since 2008; above industry average
Above industry average, continued
Huge part of success
Helped differentiate product
Lower than expected product awareness.
Quality was an afterthought; not a focus of our company.
Allowed us to increase production capacity.
Missed opportunities w/ product demand and supply
Wastage at an unhealthy level
Increase product awareness
Enter the Road Bike Industry
Take steps to ensure continued growth