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Andrew Sampson Mayk Nazarayan Craig MacDonald Tim Fitts. Strategy. Medium Price, Medium Volume strategy Two Products:Mountain and Road Bikes Focus on making sure product is as visible as possible. Financial Analysis. Sales Growth -> Upward trend; above industry average Profit

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Andrew sampson mayk nazarayan craig macdonald tim fitts

Andrew Sampson

Mayk Nazarayan

Craig MacDonald

Tim Fitts


Strategy
Strategy

Medium Price, Medium Volume strategy

Two Products:Mountain and Road Bikes

Focus on making sure product is as visible as possible.


Financial analysis
Financial Analysis

Sales Growth

-> Upward trend; above industry average

Profit

-> Up significantly since 2008; above industry average

COGS

Above industry average, continued

Growth.



Marketing results
Marketing Results

Huge part of success

Helped differentiate product

Long-term payoff

Lower than expected product awareness.


Operations results
Operations Results

Quality was an afterthought; not a focus of our company.

Allowed us to increase production capacity.

Missed opportunities w/ product demand and supply

Wastage at an unhealthy level



Recommendations
Recommendations

Increase product awareness

Enter the Road Bike Industry

Take steps to ensure continued growth

Increase Efficiency



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