Blogger author freelance writer public speaker and more
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Blogger , author freelance writer public speaker and more. Luck is where opportunity meets preparation. Freelance Writing. Odesk Yakezie Forums ProBlogger jobs board Contact newspapers, magazines, websites. Freelance Writing. Find out who to contact Keep it short and simple

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Blogger , author freelance writer public speaker and more

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Blogger, author

freelance writer

public speaker and more


Luck is where opportunity meets preparation


Freelance Writing

  • Odesk

  • Yakezie Forums

  • ProBlogger jobs board

  • Contact newspapers, magazines, websites


Freelance Writing

  • Find out who to contact

  • Keep it short and simple

  • Don’t send your article with your first email

  • Don’t use a spammy headline


Blog To Book

  • Top 5 posts in sidebar

  • About page

  • Be easy to contact

  • Be active on social media


Publishers Want To Know…

  • Overview and 1 – 2 chapters

  • Blog statistics – PR, Alexa, Facebook, twitter, newsletter, RSS

  • What networks you belong too

  • What books is yours similar too. Why is it needed/better/different?

  • Target market for your book


Blog To Book

Advances and Royalties

  • New author advance: $2,000 - $6,000

  • Established authors: $15,000+

  • New author royalty: 10 – 15%

  • Established author: up to 40%


Contract

  • Do not sign a contract with “All published rights “

  • Check legal rights and issues so you don’t pay for a law suit


Book Promotion

  • Book launch in a book store/restaurant etc.

  • Blog tour

  • Giveaway copies

  • Talk in libraries

  • Podcasts

  • Interviews


Sponsorship

  • Start early

  • Get your blog in order

  • Speak at the conference

  • Get a media kit


Sponsorship

Potential sponsors:

  • Businesses you have worked with before

  • Other bloggers

  • Businesses you like

  • Local businesses etc.


Sponsorship

What can you offer?

  • Announcement post + giveaway

  • A link to their site in every post you write about the conference

  • Guarantee that those posts will be linked to in post conference link-ups

  • A sidebar banner ad for 3, 6, 12 months etc.

  • A set number of mentions across your social media

  • A link in your newsletter for the duration of the sponsorship

  • Use of brand products at the conference such as pens, notepads, tote bags etc

  • The brand mentioned on the back of your business card


Sponsorship

How To Pitch

  • Go for marketing over PR

  • Find the exact person to speak to

  • Short email (1 – 2 paragraphs) or phone call

  • Power point presentation (optional)

    Follow up with a thank you, a review and potentially secure continued sponsorship


Public speaking

  • Blog Conferences

  • Other conferences

  • Local workshops and events

  • Presentations at libraries

  • Local schools

  • County


Your own events

  • Conferences

  • Seminars

  • Webinars

  • Workshops

  • Coaching

  • Bootcamp


Market Yourself

  • Create a page on your blog, list everything you do and prices

  • Link to any freelance articles

  • Photos of you speaking + links to events

  • Sponsorship outline


Market Yourself

  • Helpareporter.com

  • Local media

  • Local libraries


Finding Time

  • You will never “find the time”, you need to MAKE the time!

  • Stop watching TV

  • Limit non essential internet

  • Set time to relax

  • Commit

  • Stop multi tasking


Extra Help

http://kylieofiu.com/fincon12extras

  • Media kit example to download

  • Sample letters to send to editors, sponsors etc

  • Sponsorship outline example

  • Blog To Book eBook

  • Links to freelance writing websites

  • Links to anything I have mentioned in my presentation


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