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Universal Principle of Design. Ning Sui. A technique that influences decision making and judgment by manipulating the way information is presented . ”. FRAMING. Half Full Vs. Half Empty.

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Framing

FRAMING


Half full vs half empty
Half Full Vs. Half Empty manipulating the way information is presented


  • In October 2002, Russian Special Forces used a sedating gas to knock out Chechen rebels who were holding over 750 hostages captive in the Moscow Theater.

  • The gas prevented the rebels from setting off explosives and killing all of the hostages, but the gas itself caused the death of well over 100 hostages.

  • Newspapers throughout the world reported the incident in basically one of two ways: Gas Kills Over 100 Hostages, or Gas Saves Over 500 Hostages.



Three ways to improve sale

  • present a product in a positive in proactive and risk- seeking behaviors. frame

  • present competitors in a negative frame,

  • and time- bound the decision to pressure the buy.

Three ways to improve sale


Http www youtube com watch v 6s5gbbqsgkm
http:// in proactive and risk- seeking behaviors. www.youtube.com/watch?v=6s5gbBQsgkM


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