2008: Estimates of Potential Impact of 2009 Induction Ceremonies in Cleveland

2. 2008: Estimates of Potential Impact of 2009 Induction Ceremonies in Cleveland • Working with CVB created estimates of visitors • Total: 3,800 • Visitors: 1,900 (with Cuyahoga County as unit of analysis) • Average nights stay: 2.5 • Production costs • Total: $4.1 million • Regional spending: $1.1 million

3. Estimates of:Estimates of Impacts: 2008

4. Class of 2009: Bobby Womack, Little Anthony & The Imperials, Jeff Beck, Metallica and Run DMC

5. Class of 2009, continued: Wanda Jackson, Bill Black, DJ Fontana and Spooner Oldham

6. Induction Week Schedule of Events Artists that performed include: Jack Bruce, Jerry Butler, Pastor Shirley Caesar, Reggie Calloway, Herman’s Hermits starring Peter Noone, Tommy James & the Shondells, Dave Mason of Traffic, J. Moss, Little Richard, the O’Jays, the Raspberries, Richard Smallwood, Musiq SoulChild, Three Dog Night and more. Thursday, March 26Induction Week Kick Off Party: Downtown Soulville presents There’s a Riot Going On, a vinyl tribute to Bobby Womack (Beachland Ballroom) Friday, March 27B.B. King (House of Blues) Saturday, March 28Majic 105.7 Moondog Coronation Ball Quicken Loans Arena Sunday, March 29Rock My Soul: A Gospel Music Celebration Honoring Pastor Shirley Caesar Allen Theater Monday, March 30Students Rock! Case Western Reserve SAGES Program University Seminar “Writing Rock and Roll,”“Elite Populism or a Populist Elite? The Rock and Roll Hall of Fame Inductions” Tuesday, March 31Teachers Rock! at the Rock and Roll Hall of Fame and Museum

7. Wednesday, April 1From Asbury Park to the Promised Land: The Life and Music of Bruce Springsteen (Rock and Roll Hall of Fame and Museum, floors 5 and 6) Thursday, April 2Rock Hall Induction Week Concert for Cleveland presented by the Cleveland Foundation (Cleveland State University’s Wolstein Center) An evening with Wanda Jackson (Agora) . Friday, April 3A special engagement with Little Anthony and the Imperials (Agora) Kim Simmonds live performance (Winchester Music Hall) Saturday, April 4Free Day at the Rock and Roll Hall of Fame and Museum Bobby Womack CD signingRock and Roll Hall of Fame Induction Ceremony Simulcast presented by Jim Beam (Rock and Roll Hall of Fame and Museum) The 24th Annual Rock and Roll Hall of Fame Induction Ceremony (Cleveland’s Public Hall) The Kings: A Tribute to Run-D.M.C. and Old School Hip Hop presented by Word of Mouth Promotions

8. Three Types of Inputs • Visitor Spending • Production Spending • Random Spending

9. Visitor Spending Cypress Research Group • Visitors to the Rock & Roll Hall of Fame 2009 Induction Ceremony events were surveyed via self-administered paper-and-pencil questionnaires. • Participants were randomly selected by intercept interviewers positioned at the Rock & Roll Hall of Fame 2009 Induction Ceremony events. A total of 475 visitors were surveyed. Respondents completed interviews at three different locations associated with the event: • The Rock and Roll Hall of Fame and Museum ( 91% of interviews, or 434 respondents) • Public Hall (6%, or 29 respondents) • Tower City lobby (3%, or 12 respondents) • Dates of the induction events were Thursday, April 2, 2009 through Saturday, April 4, 2009. • The sample size of 475 affords us a margin-of-error of +/-4.5 % at the 95% confidence level.

10. What We Collected on Visitors • From these surveys of visitors, we determined the following, as these three pieces of information form the backbone of the economic impact model: • Proportion of visitors who are from outside the region (zip codes 44001-44194) • The average amount they spent on hotels, meals, travel, entertainment, and retail purchases while inside the region • The reason for being in the Cleveland area, and more specifically, in Downtown Cleveland • so that dollars which can be directly attributed to the Induction Ceremony events

11. Methods • Data Collection - Questionnaire Objectives & Structure • As mentioned previously, one main objective for this survey was to provide spending data for an economic impact model. This survey captured three primary pieces of information: • Residential status of participants (local Greater Clevelanders vs. “out-of-town” visitors, the latter being of most interest to us); • For out-of-town visitors, their primary reason for being in the area (so we can properly allocate the dollars they spend to the Rock and Roll Hall of Fame Induction events or to other activities at the time of the survey); • Spending patterns of out-of-town visitors while in the Cleveland area. • What was spent on: • Lodging? • Meals? • Rental car? • Arts/Entertainment? • Retail purchases (visual arts and otherwise)? • Local transportation (taxis, gasoline, etc.)? • Transportation to/from Cleveland area? • Parking? Is visit to the Rock & Roll Hall of Fame 2009 Induction Ceremony Events the main reason for coming to Cleveland area? Survey is completed and returned No Resident of Cleveland area? Yes

12. Visitor Demographics Visitors’ Resident Region (All Respondents, n=475)* Q2: What is your home zip code? • Using home zip code, we categorized visitors into regions’ of residence: • Almost half (41%) reside outside of the state of Ohio. • Three in four (73%) reside outside of Cuyahoga County. • Respondents also self-categorized themselves as either “Greater Clevelanders” or not. Sixty-five percent of respondents categorized themselves as being from “outside the Greater Cleveland area.” They are referred to as “out-of-towners” in this report, and they are those who presumably are unlikely to consider visiting Cleveland a regular event. *23 respondents did not answer this question; they are not included in the base for calculations. • *The category of ‘Ohio Nearby Counties’ includes Lorain, Medina, Lake, Summit, Portage, and Geauga . • All other Ohio counties are categorized within ‘Ohio Distant Counties’.

13. Dynamics of Out-of-Town Visits Out-of-Town Visitors Only: Reason for Visiting Cleveland (Out-of-Town Visitors only, n=311) Q9: What was the main reason that you came to the Cleveland area? (check only one) • We saw that most respondents were in Downtown Cleveland specifically for the Rock Hall Induction Ceremony events. In addition to that, the majority (64%) of out-of-town respondents reported that they came to the Cleveland area to attend the Rock Hall Induction events, as opposed to some other reason (visiting family or friends, a different arts/cultural event, etc.). *18 respondents did not answer this question; they are not included in the base for calculations. % of Respondents

14. Dynamics of Out-of-Town Visits Mean Spending Per Visitor Party (All Respondents) *Respondent-defined as those who reside outside the zip codes of 44001 – 44194 ** In the economic impact model, these spending figures were substantially discounted for those who were in the Cleveland area for a primary reason other than the Rock Hall Induction Events

15. Survey Populations: Outcomes N=31,593 Yielded a Regional Spend of Estimated $3.2million

17. Rock Hall Events Spending

18. Private Party Data and Hotel Spends

19. So what was the economic impact of 3 days of love and music?

20. So, all in, the RRHoF, Sponsors, City, County, PositivelyCleveland, Hotels and Restaurants, were, well:

21. So How Will This Be Used? • Justify ROI to investors • Justify next round of Induction investments • Hopefully, Cleveland will get Inductions every three years • Weirdly, it seems to work in NYC and Cleveland, but not LA and London. • Go figure.

22. The Real Impacts? • $7+ million spending by visitors? • $5+ million in operating spending? • No data on the private parties of Run DMC and Metallica? • Getting your picture with Dave Mason: PRICELESS

23. Questions or Comments? Thanks!