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TEAM AWESOME RENE JELLITSCH / FLORIAN WAGNER PowerPoint PPT Presentation


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TEAM AWESOME RENE JELLITSCH / FLORIAN WAGNER. Young Lions 2013 MEDIA Competition. STIMULI. INSIGHTS. 1. SUSTAINABILITY. GOALS.

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TEAM AWESOME RENE JELLITSCH / FLORIAN WAGNER

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Team awesome rene jellitsch florian wagner

TEAM AWESOME

RENE JELLITSCH / FLORIAN WAGNER


Team awesome rene jellitsch florian wagner

Young Lions 2013 MEDIA Competition

STIMULI

INSIGHTS

1

SUSTAINABILITY

GOALS

The onlyway SONNE wantstooperate, iswithintheboundsofsustainability. Non-sustainableoptionsarenot an option.

SONNE does not yetfollowcleargoals in theircommunications.

2

CAPACITY BUILDING

UNIQUENESS

The goalof SONNE istohelppeople, in orderforthemtohelpthemselves in thefuture. Self-enpowernmentfollowschoice.

In outerperception, SONNE does not distinguishitselffromothercharities.

3

EDUCATION

Wewant SONNE tohelpthemselves: tocommunicatesustainablyto a defined, hardtoreachtargetaudience.

AWARENESS

Generally speaking, corporations do not knowSONNE yet.


Team awesome rene jellitsch florian wagner

Young Lions 2013 MEDIA Competition

APPROACH

PERSONALIZE

HUMANIZE

All the other charitable organizations are rather non-personal, non-tailor-made. The custom-fit of SONNE needs to be communicated to companies.

COMMUNICATE

Todifferentiate SONNE fromtheothers, wesuggest Mr. Malle totake a leadposition in shininghis light evenbrighter on hisorganization. Withhimas a face, theorganization will live hisverypassionforthecause in itsouterperception.

With Mr. Malle aspubliclyknownambassador, SONNE will have an easier time getting a footintothedoorofimportantcompanies.


Team awesome rene jellitsch florian wagner

Young Lions 2013 MEDIA Competition

BUDGET

99,2 %

49.600 EUR

This equals 10 sponsors.

Use it to make a difference!

MEDIA BUDGET

0,8%

400 EUR


Team awesome rene jellitsch florian wagner

Young Lions 2013 MEDIA Competition

EXECUTION

OWNED MEDIA

YOUTUBE

FACEBOOK

BLOG

ARTICLES

TWITTER

Video status reports from the regions

Multi-media community building

General on-topic discussions

Monthly article in Kronen Zeitung

Short project updates for journalists

SUSTAINABLE

AWARENESS

SEARCH

ARTICLES

EARNED MEDIA


Team awesome rene jellitsch florian wagner

Young Lions 2013 MEDIA Competition

SHOE IN THE DOOR

BRING CEOs LEGO!

Remind CEOs theyhelpedthemselveswhenbuildingtheirownfuture.

Gettingpersonally in-touchwithnewpotential partners.


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